Sales & Marketing Operations Coordinator

The Negotiations Collective; Calgary; Remote; CAD 60,000 - 80,000; Full time

Job summary

A dynamic organization is seeking a Sales & Marketing Operations Coordinator to optimize HubSpot systems and enhance revenue generation. The ideal candidate will possess strong analytical skills and experience in sales or marketing operations, contributing to strategic initiatives and campaign performance. Join a team that values feedback and continuous improvement.

Benefits

Performance Development

Skill Advancement

Growth Trajectory

Qualifications

• 3-5 years in sales/marketing operations, preferably B2B.
• Expertise in HubSpot platform configuration.

Responsibilities

• Conduct HubSpot analyses to identify opportunities.
• Design lead scoring models for prioritization.
• Establish and monitor key performance indicators.

Skills

Analytical Mindset

Communication Excellence

Tools

HubSpot

Job description

https : / / isarta.com / jobs / ?utm_source=IND&job=111483

Job Title : Sales & Marketing Operations Coordinator

Location : (Remote / Hybrid / On-Site)

Reports To : CEO

About Us

At The Negotiations Collective , we go beyond teaching negotiation-we're in the business of transforming how teams perform under pressure. Our high-stakes training programs are led by world-class experts in hostage negotiation, government relations, commercial deals, litigation strategy, behavioral economics, and cross-cultural communication. We empower organizations to navigate conflict with clarity, confidence, and competence.

Our culture blends warmth with excellence. We're fueled by curiosity, driven by ambition, and grounded in resilience. We celebrate wins, learn from setbacks, and treat feedback as both a gift and a growth lever. If you thrive in a fast-paced, feedback-rich environment where ideas move quickly and results matter, we want to meet you.

Role Overview

As the Sales & Marketing Operations Coordinator, you will be at the center of our revenue generation infrastructure, optimizing HubSpot systems and campaign performance to maximize business opportunities. This position is ideal for analytical problem-solvers who excel at identifying process inefficiencies and implementing data-driven solutions and loves people. The role requires both strategic insight and tactical execution, with regular performance evaluation and process refinement.

Key Responsibilities

• Analytics & Pipeline Management : Conduct comprehensive HubSpot analyses to identify valuable opportunities within our sales pipeline, including prospect identification, reactivation, high-potential account identification, and process bottlenecks.
• Lead Management & Prioritization : Design and implement lead scoring models to prioritize outreach based on behavioral signals, engagement, and firmographics. Ensure seamless lead routing to sales executives and establish SLAs for follow-up.
• Performance Measurement : Establish and monitor key performance indicators including conversion metrics and response efficiency, translating complex data into actionable insights for leadership. Maintain and continuously improve the integrity of CRM data, ensuring all contact records, lifecycle stages, and deal pipelines are consistently accurate and actionable. Conduct routine audits and deduplication to support segmentation, automation, and reporting.
• Cross-Functional Integration : Collaborate with executive leadership and operations teams to continuously refine processes based on field intelligence and performance analytics.

Marketing Campaigns (20%)

• Strategic Audience Engagement : Support leadership in design and execution of targeted communication campaigns across email and LinkedIn platforms to re-engage prospects and align with sales objectives. Set up drip campaigns and nurture flows accordingly.
• Message Optimization : Implement structured testing methodologies for communication effectiveness, with scalable deployment of successful approaches.
• ROI Analysis : Develop models connecting marketing initiatives to revenue outcomes, providing clear performance metrics and investment justification.

Other (20%)

• Own HubSpot administration and ensure smooth integrations with other platforms (e.g., Gmail / Outlook, LinkedIn, ZoomInfo, Calendly, etc.). Collaborate with vendors or IT as needed for enhancements.

Documentation & Knowledge Sharing

• Maintain clear documentation of workflows, campaign processes, and reporting structures to support cross-functional visibility and reduce operational friction.
• Support for additional strategic initiatives as our organization continues its growth trajectory.

Required Mindset

• Analytical Mindset : Demonstrated commitment to root-cause analysis and continuous improvement through systematic evaluation and learning integration.
• Growth Orientation : Capacity to develop scalable systems and processes aligned with organizational expansion objectives.
• Professional Resilience : Receptivity to constructive feedback with a solution-focused approach to performance enhancement.

Qualifications

• Must be legally able to work in Canada
• Professional Experience : 3-5 years in sales / marketing operations, with preference for B2B or professional services sector experience.
• Technical Proficiency : Demonstrated expertise in HubSpot platform configuration, including workflow development, lead scoring implementation, and campaign automation.
• Analytical Capability : Proven ability to extract meaningful insights from complex datasets to inform strategic decision-making.
• Communication Excellence : Demonstrated skill in translating technical concepts for cross-departmental understanding and collaboration.

Preferred Qualifications

• HubSpot platform certifications, particularly in Integration or Marketing specializations.
• Prior experience in negotiation training, conflict resolution, or high-consequence industry environments.

Professional Development & Benefits

• Performance Development : A structured feedback environment focused on professional growth and skill enhancement.
• Measurable Contribution : Direct visibility of your work's impact on organizational success metrics and client outcomes.
• Skill Advancement : Access to specialized training in negotiation methodologies and advanced HubSpot functionalities.
• Growth Trajectory : Opportunity to participate in a rapidly scaling organization with corresponding professional challenges and advancement potential.

How to Apply

Send your resume and a 300-500 word note

• What you like about our firm. We're going to reverse engineer this in AI... so you better be original.
• A time where you wish you'd been trained in negotiations.
• What target market you think we should be focused on.

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=111483