Sales & Marketing Insights - Senior Analyst

RSM Canada Operations ULC; Toronto; On-site; CAD 84,000 - 123,000; Full time

Job summary

A leading company in professional services seeks an Analytics Analyst to drive performance growth in Sales and Marketing. The role involves delivering enterprise-level insights and developing reporting systems alongside a collaborative team dedicated to influencing decision-making processes. Ideal candidates will have experience in marketing analytics, data-driven recommendations, and proficiency in Power BI.

Benefits

Competitive benefits and compensation package

Flexible schedule

Qualifications

• 4 years of experience in an analytics role required.
• Experience developing ad hoc reports with Power BI preferred.
• Ability to work in a highly collaborative environment.

Responsibilities

• Deliver data-driven insights via presentations to influence strategies.
• Collaborate with BI team to develop ad hoc reports.
• Identify gaps in data capture and provide strategic insights.

Skills

Loyalty Marketing

Analytics

Data Visualization

Google Analytics

Customer Segmentation

Education

Undergraduate degree in marketing communications business or economics

MBA

Tools

Power BI

Salesforce Marketing Cloud

Pardot

Tableau

Job description

We are the leading provider of professional services to the middle market globally our purpose is to instill confidence in a world of change empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled inclusive culture and talent experience and our ability to be compelling to our clients. Youll find an environment that inspires and empowers you to thrive both personally and professionally. Theres no one like you and thats why theres nowhere like RSM.

Focused on creating and presenting enterprise-level analysis insights and reporting on Sales and Marketing performance to drive significant performance growth in Sales and Marketing. To deliver on that focus area this role must support BI development by analyzing data providing direction / requirements of new enhancements pushing the team and org to explore and develop new metrics / data and integrating into reporting systems. This role also requires the ability to influence Sales and Marketing leaders in their efforts to drive robust decisions and strategies via active consulting and insight delivery.

Responsibilities :

• Data-driven Strategic Insights and Guidance work collaboratively with stakeholders across CMG to provide insightful analyses of Sales and Marketing performance that accurately and consistently evaluates the success of Sales and Marketing efforts. Actively deliver data driven insights via presentations and other communication methods in a timely and complete manner that enables solid leadership decisions and supports formation of key strategies
• Ad hoc report development collaborate with leadership BI and other Client and Insights team members to rapidly develop ad hoc reports with strong preference in Power BI that once delivered and adopted can be transitioned to other teams for automation and management.
• Driving Marketing Analytics Advancement plays a key part of the marketing analytics team in identifying gaps in our data capture insights delivery and CMG needs. Works closely with the Client and Insights and BI teams to influence the advancement of the analytics function by speaking on behalf of the CMG stakeholder needs for reporting access automation and education and works with the team to advance the function by solving for those needs.
• Other duties not yet identified

EDUCATION / CERTIFICATIONS

• Undergraduate degree in marketing communications business or economics preferred an MBA is a plus

TECHNICAL / SOFT SKILLS

• Experience with CRM and / or Marketing Automation tools (i.e. Eloqua) required
• Confident presenter of detailed demand gen information and data-driven recommendations to leaders and other stakeholders required
• Sound understanding of measurements and metrics applicable to digital marketing and sales preferred
• Highly skilled user of PowerPoint required
• Experience developing ad hoc reports with Power BI preferred
• Experienced analyst with an understanding of how they can support successful business decisions required
• Ability to work in a highly collaborative environment and consult effectively with employees at all levels required
• Comfortable working and collaborating with team members virtually required

EXPERIENCE

• 4 years of experience in an analytics role required
• 2 years of Marketing Communications or related experience preferred
• Highly organized individual with the ability to manage multiple items at various stages required
• Marketing experience within a professional services environment preferred
• Experience with marketing performance reporting preferred
• Experience developing and presenting ad hoc analyses and reports with business leaders by leveraging PowerPoint and Power BI required

LEADERSHIP SKILLS

• Self-directed and able to independently create solutions required
• Understands when to be collaborative and when to seek help required
• Has a passion for educating stakeholders with various levels of understanding of Demand Gen preferred

At RSM we offer a competitive benefits and compensation package for all our offer flexibility in your schedule empowering you to balance lifes demands while also maintaining your ability to serve clients. Learn more about our total rewards at does not tolerate discrimination and / or harassment based on race; colour; creed; sincerely held religious beliefs practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and / or gender expression); sexual orientation; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past current or prospective service in the Canadian uniformed service; Canadian Military / Veteran status ; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and / or employment / partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application interview or otherwise participate in the recruiting process please call us at or send us an email at .

At RSM an employees pay at any point in their career is intended to reflect their experiences performance and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including but not limited to education skills work experience certifications location etc. As such pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range : $84500 - $123000

Required Experience :

Senior IC

Key Skills

Loyalty Marketing,Marketing,Google Analytics,Pardot,Attribution Modeling,Pivot tables,Salesforce Marketing Cloud,Data Visualization,Tableau,Customer Segmentation,Market Research,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 84500 - 123000

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