Sales Manager (Retail)

MacDonald Search Group; Vancouver; On-site; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Base salary 120K–160K CAD

Car allowance 1,000 CAD/month

Medical & dental benefits

HCSA

RRSP matching

3 weeks vacation

Growth opportunity

Job summary

Macdonald Search Group is partnering with a leading food manufacturer seeking a dynamic Sales Manager to drive growth across retail channels. You will lead the sales team, translate objectives into annual plans, and build strong relationships with butcher shops, regional and national accounts.

The ideal candidate brings 4–6+ years in Food/CPG/Meat, 3+ years of people leadership, and a data-driven approach to strategy. You’ll mentor teams and contribute to sustained margin growth.

Qualifications

• 4–6+ years of progressive experience in Food / CPG / Meat.
• 3+ years of formal people leadership experience.
• Excellent communication and relationship-building skills.
• Data-driven approach to decision-making and commercial strategy.
• Protein experience is a major bonus.
• Experience leading retail sales across butcher shops and national accounts.

Responsibilities

• Lead the retail sales team across butcher shops, regional and national accounts.
• Translate company objectives into annual sales plans.
• Represent the company with credibility across retailers, distributors, brokers, and leadership.
• Drive accountability, identify risks, and secure alignment with customers.

Skills

CPG experience

People leadership

Communication

Relationship-building

Coaching / mentoring

Data-driven strategy

Protein experience

Retail sales leadership

Job description

Macdonald Search Group is partnering with a food manufacturer, distributor & protein supplier serving ’s retail industry, and we’re looking for a dynamic Sales Manager to lead the next phase of growth.

The ideal candidate is an experienced CPG sales leader with a strong understanding of consumer products and understands the complexities of bringing products to market through multiple retail channels. You are skilled in both strategy and execution, you communicate well, you are passionate about mentoring sales teams and you leverage data to inform business decisions and strategy.

In the role, you will lead the retail sales team, and establish clear priorities and standards of execution. You will own and execute the retail sales strategy across butcher shops, regional and national accounts. You will also translate company objectives into annual sales plans and will lead or support relationships with key customers.

More about the role

You analyze opportunities beyond revenue, recommending the right commercial, operational, and strategic path forward. You will represent the company with credibility across independent retailers, national accounts, distributors, brokers, and internal leadership. You communicate clearly, drive accountability, identify risks early, and secure alignment before customer commitments.

What You’ll Bring

• 4–6+ years of progressive experience in Food / CPG / Meat
• 3+ years of formal people leadership experience
• Excellent communication and relationship-building skills
• Passion for coaching, mentoring & developing sales teams
• Data-driven approach to decision-making and commercial strategy
• Protein experience is a major bonus!

What’s In It For You?

• $120K–$160K base + bonus tied to gross margin growth
• $1,000/month car allowance
• Full medical & dental benefits
• HCSA
• RRSP matching
• 3 weeks vacation
• Opportunity to play a key role in the continued growth of an established food business

This is a high-impact leadership role for someone who wants to influence strategy, build a strong sales culture, and make a measurable difference.