Sales Manager

Fresh Direct Produce Ltd.; Victoria; On-site; CAD 90,000 - 130,000; Full time

Job summary

Fresh Direct Produce Ltd. is seeking a results-driven leader to helm its Foodservice sales team in Victoria, Canada. You will translate strategy into concrete action plans, coach staff, and drive profitability by growing existing accounts and pursuing new business opportunities.

The role requires a track record of managing pricing, margins and product mix, plus strong negotiation skills and proficiency with CRM and Excel. Travel within the market may be required.

Qualifications

• 5+ years of progressive sales experience in relevant sectors.
• Experience leading a sales team with coaching and performance management.
• Track record of profitable growth from both existing accounts and new business.
• Strong planning, territory management and business development skills.
• Experience managing pricing, margins, product mix and profitability.

Responsibilities

• Lead and grow the foodservice sales team, setting clear plans and hitting targets.
• Drive sales growth by expanding accounts and winning new business.
• Manage key customers, protecting at-risk accounts and negotiating with stakeholders.
• Collaborate cross-functionally with Operations, Purchasing, Finance and Customer Service to support customers.

Skills

Sales leadership

Account management

Negotiation

Sales planning

Pricing & margins

Data analytics

CRM / sales tools

MS Excel

Education

Business / Marketing degree

Tools

CRM software

Job description

About the role

You'll lead the day-to-day performance of our Foodservice sales team, turning strategy into clear plans that hit sales, margin and customer growth targets. You'll coach your team, build strong customer relationships and work across the business to deliver great service and profitable growth. If you love developing people, winning new business and knowing your numbers, this role is for you.

What you’ll do

Lead and grow the team

• Coach and develop the Foodservice sales team to hit sales, margin, customer growth and activity targets
• Set clear team and individual plans, priorities and expectations
• Track performance against KPIs and give regular feedback
• Recruit, onboard and build your team's product knowledge and selling skills
• Build a collaborative, accountable and customer-focused sales culture

Drive sales growth

• Grow existing accounts through category expansion and cross-selling, and win new business
• Keep a strong pipeline and oversee territory and account plans
• Review sales trends, lost business and opportunities, and act on gaps
• Roll out sales programs and promotions with the Director, Food Services
• Keep a pulse on competitors, market pricing and customer trends

Manage key customers

• Help your team resolve significant customer concerns and protect at‑risk accounts
• Own relationships with key and strategic accounts, and join meetings and negotiations
• Watch margin, pricing, product mix and customer profitability, and act to improve them

Work across the business

• Partner with Operations, Purchasing, Finance, Production and Customer Service to support customers
• Collaborate with other Fresh Direct Group business units
• Keep accurate forecasts, pipeline data and sales reports, with regular updates to the Director

What you bring

• 5+ years of progressive sales experience, ideally in foodservice distribution, hospitality, produce, grocery or a related industry
• 5+ years experience in leading a Sales team, including coaching and performance management
• A track record of profitable growth from both existing accounts and new business
• Strong skills in sales planning, territory management and business development
• Experience managing pricing, margins, product mix and customer profitability
• Strong key-account and negotiation skills
• Proficiency with Microsoft Office, especially Excel, plus CRM or sales reporting tools
• A valid Class 5 driver's licence, a clean driver's abstract and the ability to travel within the market

Nice to have: a college or university education in Business, Sales, Marketing or a related field. Equivalent experience is welcome.

Who you are

• A visible, approachable leader who builds trust and holds people accountable
• Commercially sharp, connecting sales, pricing, margin and product mix to profitability
• Results-driven, setting clear priorities and following through
• Data-minded, using sales information to spot issues and opportunities
• A strong collaborator and communicator across Sales, Operations, Purchasing and Finance
• Confident and decisive, making sound calls in a fast-moving foodservice environment
• Organized and adaptable, balancing people, customer and commercial priorities