Sales Manager - OpenRoad Audi Boundary

OpenRoad Auto Group Limited; Burnaby; On-site; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Discounted Vehicle Purchasing Program

RRSP matching

Referral bonuses

Extended health and dental plan

Job summary

OpenRoad Auto Group Limited is seeking a Sales Manager for OpenRoad Audi Boundary in Burnaby, BC. This full‑time role requires driving the sales strategy, leading the sales team, and optimizing the customer experience across multiple OEM brands.

The candidate should demonstrate a strong leadership presence, excellent communication skills, and a proven ability to meet or exceed annual targets in a fast-paced automotive environment. A valid BC driver's license and VSA license are required.

Qualifications

• 2+ years automotive sales management experience required.
• Valid VSA license and BC driver’s license.
• Strong leadership and interpersonal skills required.
• Proficiency with Excel, PowerPoint and office software expected.

Responsibilities

• Analyze, plan and execute Sales Department operations.
• Meet customers for manager introductions and lead negotiations.
• Structure vehicle transactions per regulations and dealer guidelines.
• Lead daily 1-on-1 lead follow-up, training and performance management.
• Lead team meetings and participate in manufacturer meetings.
• Aim to meet and exceed sales goals and deliver top customer service.
• Develop and implement selling cycles and cross-department processes.
• Coach Advisors on product knowledge and sales processes.
• Monitor daily metrics and ensure targets are achieved.

Skills

Leadership

Interpersonal skills

Public speaking

Sales management

Excel

Team collaboration

Education

VSA License

Tools

Reynolds

CUDL

CDK

vAuto

One-Eighty

Job description

DRIVING POSSIBILITIES.

Position: Sales Manager

Employment Status: Full-Time

Dealership: OpenRoad Audi Boundary

Department: Sales

Compensation: $120,000 - $160,000+ per annum

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 23 brands across 44 locations) with a shared vision to become the national automotive leader in customer experience. As one of "Canada's Best Employers" and "Best Managed Companies", we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

Our size doesn't define us, our people do. No one is just a number here, everyone matters, and our culture is the foundation of our success.

Audi Boundary is the largest, highest volume Audi dealer in BC, a top performing store in National Audi rankings and the second largest rooftop in the OpenRoad portfolio.

A Career at OpenRoad Means You’ll Enjoy:

• Opportunity to work with a variety of OEM Brands including Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Jaguar, Jeep, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Ram, Rolls-Royce, Subaru, Toyota, Volkswagen
• Exclusive perks and benefits, including a Discounted Vehicle Purchasing Program, RRSP matching, and referral bonuses
• Comprehensive extended health and dental plan (applicable for full-time positions only)
• Strong focus on training, development, and internal promotion opportunities
• Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
• Be part of a culture that celebrates you through employee recognition programs and engagement events

ROLE & RESPONSIBILITIES:

• Analyzing, planning, controlling and executing all Sales Department operations
• Meeting and communicating customers for Manager introductions, conflict management and deal negotiations
• Structuring new + used vehicle transactions according to federal and provincial regulation and dealer + manufacturer guidelines.
• Working with sales associates daily to conduct 1 on 1 lead follow-up, strategy, training and success management
• Leading regular team meetings and participating in group level or manufacturer meetings
• Commitment to meeting and exceeding sales goals.
• Providing highest level of customer service to ensure satisfaction and retention.
• Developing and executing the selling cycle.
• Developing processes that align with sales goals and involve various departments.
• Training + coaching new and tenured Advisors on product knowledge, sales process, team objectives... etc.
• Daily check-in and check-out to ensure daily metrics are met.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• Extremely self-motivated with unparalleled standards and strong leadership skills.
• Exceptional interpersonal skills, ability work effectively with all levels and departments of the organization.
• Very strong work ethic and consistent drive to perform
• Strong adherence to processes and understanding of management systems
• Strong presentation and public speaking skills
• Full commitment and accountability with completion of team initiatives, strategic plans, business campaigns, target achievements... etc.
• Familiar with Excel, Powerpoint, Word and other digital office platforms.
• Well organized and detail orientated.
• Minimum of 2 years automotive sales management experience, with a valid VSA License.
• Additional language skills considered a strong asset: Spanish, Mandarin, Cantonese, Urdu, Hindi, Farsi... etc.
• Experience with various automotive platforms. Ie: Reynolds, CUDL, Cox Automotive, vAuto, One-Eighty, CDK, Rapid Response, AutoTrader 1source, Rapid Recon... etc.
• A valid British Columbia Driver’s License with a good driving record.

We are an equal opportunity employer that values diversity, inclusion, and respect in the workplace. We are committed to creating opportunities for our associates to learn, advance their careers, and reach their full potential.