SALES MANAGER - MICE

COMO The Treasury; London; On-site; CAD 85,000 - 123,000; Full time

Job summary

COMO Metropolitan London seeks a Sales Manager - MICE to drive meetings and events revenue from corporate, agency, and association segments in London. You will manage a sales pipeline, conduct calls, attend industry events, and lead a two-person team to convert leads into bookings.

The role requires at least three years of hospitality sales in the luxury segment with strong presentation, negotiation, and CRM skills to build lasting client relationships.

Qualifications

• Minimum three years’ experience in hospitality sales within the luxury segment.
• Proven background in hotel MICE or event sales, ideally within the London market.
• Strong understanding of corporate, agency, and event segments.
• Excellent communication, negotiation, and presentation skills.
• Ability to build and maintain long-term client relationships.
• Strong organisational and time-management abilities.
• Knowledge of revenue management principles and CRM systems.

Responsibilities

• Prospect, identify, and secure new MICE business across segments.
• Manage a sales pipeline and conduct calls and events.
• Prepare proposals, negotiate contracts, convert leads to bookings.
• Collaborate with Operations, Events, and Revenue teams.
• Conduct site inspections and deliver client presentations.
• Maintain forecasts, reports, and CRM data.
• Represent the hotel at trade shows and sales missions.
• Lead and develop a two-person sales and planning team.

Skills

Hospitality sales

Luxury segment

MICE sales

Client relationships

Negotiation

Presentations

CRM systems

Education

Tools

CRM software

Job description

Sales Manager - MICE

Property: COMO Metropolitan London

Position: Sales Manager - MICE

Base Location: London

Department: Cluster Sales and Marketing

Reporting to: Cluster Director of Sales and Marketing

Tasks/Responsibilities

• Prospect, identify, and secure new MICE business across corporate, agency, and association segments
• Manage an active sales pipeline, conduct sales calls, attend industry events, and build strong client relationships
• Prepare proposals, negotiate contracts, and convert leads into confirmed business
• Collaborate with Operations, Events, and Revenue teams to ensure smooth event delivery and maximise revenue
• Conduct site inspections and deliver presentations to prospective clients
• Analyse market trends and competitor activity to identify growth opportunities
• Maintain accurate forecasts, reports, and CRM data
• Achieve monthly and annual sales targets for meetings and event revenue
• Represent the hotel at trade shows, networking events, and sales missions
• Complete expense reports accurately and in line with budget guidelines
• Maintain up-to-date knowledge of competitor hotels and market trends
• Lead, support and develop a team of two responsible for sales and planning

Job Requirements

• Minimum three years’ experience in hospitality sales within the luxury segment
• Proven background in hotel MICE or event sales, ideally within the London market
• Strong understanding of corporate, agency, and event segments
• Excellent communication, negotiation, and presentation skills
• Ability to build and maintain long-term client relationships
• Strong organisational and time-management abilities
• Knowledge of revenue management principles and CRM systems

Thank you

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