Sales Manager - Consumer Health

Dr. Reddy's Laboratories; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading health care company is seeking a Sales Manager - Consumer Health to drive the growth and market penetration of their Thrive products in Canada. This role requires a strategic individual with over 10 years of experience in consumer health sales. Responsibilities include managing key accounts, executing sales strategies, and fostering partnerships. Candidates should demonstrate strong leadership and communication skills. This position will be based locally in Canada and does not require work authorization.

Qualifications

• 10+ years in Consumer Health (over the counter) sales with strategic top accounts.
• Experience in managing distributor relationships with demonstrable results.
• Self-starter with strong leadership skills and creativity.

Responsibilities

• Drive growth of Thrive products in Canada by managing key accounts.
• Develop and execute sales strategies aligned with company objectives.
• Negotiate terms and agreements with distributors.

Skills

Strong communication

Analytical skills

Leadership

E-commerce experience

Creativity

Job description

The Sales Manager - Consumer Health, will drive the growth and market penetration of Thrive products in Canada by strategically managing key accounts and distributor relationships. The incumbent is responsible to develop and execute sales strategies that align with company objectives, fostering strong partnerships with retailers and the distributor, and ensure efficient product distribution. This role is pivotal in enhancing brand presence, achieving sales targets, and supporting the company’s mission to help individuals quit smoking through effective nicotine replacement therapies.

Responsibilities

Strategic Account Management

• Develop & nurture strong commercial relationships with Canadian distributor and key trade partners
• Contract negotiation: In partnership with the distributor, negotiate terms, pricing structures, and promotional agreements with key accounts
• Joint Business Planning: Collaborate with distributors and key accounts to develop annual business plans that drive mutual growth, achieving targets
• Work to identify distribution account/channel gaps and pen/share growth opportunities across the Canadian retail trade

Sales Strategy & Execution

• Create comprehensive sales plans to meet and exceed revenue targets for Thrive products
• Launch promotional campaigns and new product introductions in collaboration with the marketing team
• Coordinate in-store promotions and visibility initiatives to enhance brand presence
• Track sales metrics and key performance indicators (KPIs) regularly
• Adjust strategies based on performance data and market feedback to optimize results
• Identify & develop incremental business plans such as private label & tenders
• Manage relationships with distributors to ensure efficient product distribution
• Monitor distributor performance and compliance with contractual agreements
• Address any logistical challenges to prevent stock shortages or delays
• Ensure distributor activities support overall sales objectives for Thrive
• Provide training and support to distributor sales teams to enhance their effectiveness

Organization

• Communicate with all levels of the organization to ensure buy-in of sales plans and priorities
• Communicate with all levels of the organization to reflect their business needs into marketing plans
• Stay informed about market trends, retailer strategy, shopper behaviors, and competitor activities
• Prepare and present regular sales reports and forecasts to senior management. Provide actionable recommendations based on data analysis and market insights

Experience & Skills

• 10+ years in Consumer Health (over the counter) sales on strategic top accounts (one of Shoppers Drug Mart, Walmart, Jean Coutu)
• Experience of managing a distributor relationship with demonstrable influence and results
• Strong communication, presentation, analytical, & story telling capabilities
• Solid hands-on experience with e-commerce
• Strong leadership skills allowing to manage external distributors teams (if needed in the market)
• Self-starter and self-driven
• High agility level acting with speed - has courage to take appropriate risks
• Strong creativity – thinks out of the box – creates solutions even if challenging
• Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rationale to intuition
• Externally focused - driven by adding value to consumers and customers

*Candidate will be based locally in Canada without requiring work authorization or sponsorship now or in the future