Sales Lead

Cornell Feenstra Electric; Welland; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Company vehicle or allowance

Cell phone and laptop provided

Comprehensive benefits package

Paid vacation

Performance-based commission/bonus

Job summary

Cornell Feenstra Electric in Welland, Ontario is seeking an experienced Sales Lead to drive new business across commercial, agricultural, industrial, and residential markets. You will lead the sales process from inquiry to project handoff, conduct site visits, prepare estimates, and coordinate with estimators and field teams.

The role requires 5+ years in B2B sales in electrical/construction, strong relationship skills, and proficiency with CRM and Microsoft Office.

Qualifications

• 5+ years of experience in B2B sales, account management, estimating, project coordination, or electrical/construction sales.
• Experience within the electrical, construction, industrial, agricultural, or building services industry.
• Ability to read construction drawings or electrical plans.
• Strong computer skills including Microsoft Office.

Responsibilities

• Lead the company's sales process from initial inquiry through project award.
• Respond to new customer inquiries promptly and professionally.
• Build long‑term relationships with commercial, agricultural, industrial, and residential clients.
• Conduct customer meetings and on‑site consultations.
• Assess customer needs and gather project information.
• Coordinate site visits and prepare detailed project notes.
• Work closely with the estimating team to ensure quotations are accurate and completed on schedule.
• Assist in preparing estimates and project proposals.
• Follow up on quotations and actively pursue awarded projects.
• Maintain regular communication with customers throughout the sales process.

Skills

B2B sales

CRM proficiency

Communication

Travel readiness

Tools

CRM software

Microsoft Office

Job description

Powering Growth for Over 40 Years

At Cornell Feenstra Electric, we've built our reputation by providing dependable electrical solutions for commercial, agricultural, industrial, and residential clients throughout Niagara, Hamilton, Burlington, and the Greater Toronto Area.

For more than 40 years, we've helped businesses keep their operations running through exceptional customer service, technical expertise, and reliable project execution. As our company continues to grow, we're looking for an experienced Sales Lead who can help drive new business while creating an outstanding experience for every customer.

If you're someone who enjoys building relationships, solving customer problems, coordinating projects, and leading the sales process from the initial inquiry through project handoff, we'd like to meet you.

This posting reflects a current hiring need for our client. We use AI-assisted tools to help review resumes and identify potential candidate matches; however, all hiring decisions are made by our team and the client directly.

About the Role

The Sales Lead will be responsible for managing and leading the company's sales efforts while serving as the primary point of contact for customers throughout the sales process. This individual will conduct site visits, identify customer needs, prepare or assist with estimates, coordinate with our estimating team, manage sales opportunities, and ensure customers receive exceptional communication and follow-up from start to finish.

This position combines relationship-building, technical sales, project coordination, and leadership. The successful candidate will work closely with our estimators, project managers, and field teams to ensure projects move smoothly from initial consultation to completed work.

Key Responsibilities

• Lead the company's sales process from initial inquiry through project award.
• Respond to new customer inquiries promptly and professionally.
• Build long‑term relationships with commercial, agricultural, industrial, and residential clients.
• Conduct customer meetings and on‑site consultations.
• Assess customer needs and gather project information.
• Coordinate site visits and prepare detailed project notes.
• Work closely with the estimating team to ensure quotations are accurate and completed on schedule.
• Assist in preparing estimates and project proposals.
• Follow up on quotations and actively pursue awarded projects.
• Maintain regular communication with customers throughout the sales process.
• Coordinate project timelines between customers and internal departments.
• Develop new business opportunities through networking, referrals, and relationship building.
• Track leads, opportunities, and customer communications within the company's CRM.
• Work with management to develop sales strategies and business growth initiatives.
• Represent Cornell Feenstra Electric professionally within the community and at industry events when required.

• 5+ years of experience in B2B sales, account management, estimating, project coordination, or electrical/construction sales.

• Experience within the electrical, construction, industrial, agricultural, or building services industry.
• Ability to read construction drawings or electrical plans.
• Strong computer skills including Microsoft Office.
• Experience using CRM software is an asset.
• Valid Ontario Driver's License with a clean driving record.
• Eligible to work in Canada.
• Able to travel throughout Niagara Region, Hamilton, Burlington, and the Greater Toronto Area.

• Competitive wage $90k-$120k based on experience and industry knowledge

• Join a respected company with over 40 years of success.
• Supportive, family‑oriented team culture.
• Opportunity to build and lead the sales function.
• Diverse projects across commercial, agricultural, industrial, and residential markets.
• Company vehicle or vehicle allowance (if applicable).
• Cell phone and laptop provided.
• Ongoing training and professional development.
• Opportunities for career advancement as the company continues to grow.
• Performance‑based commission and bonus opportunities.
• Comprehensive benefits package.
• Paid vacation.
• Company events and team‑building activities.