Sales Director | Fully Remote (204EBF9)

Referment; Toronto; Remote; CAD 150,000 - 250,000; Full time

Job summary

Referment, a B2B events and insights business, seeks a Sales Director who blends enterprise selling expertise with a proven ability to build and scale commercial teams from the ground up. The role focuses on selling sponsorship opportunities to senior decision-makers at medium and large enterprises, driving new business and shaping a scalable remote sales operation.

Experience in high-growth environments and international expansion, notably across the UK and US, is highly valued and you will

Qualifications

• Extensive B2B SaaS sales experience targeting medium and large enterprises.
• Proven track record of closing high-value sponsorships.
• Experience with MEDDIC and other sales frameworks.
• Comfort discussing granular performance data (quota, deal sizes, cycles).

Responsibilities

• Developing and closing new enterprise sponsorship opportunities.
• Building and leading sales functions from scratch, with the ability to scale teams effectively.
• Building relationships with senior stakeholders and understanding their commercial objectives.
• Leading proposals, negotiations and the full sales process.
• Bringing rigour to qualification, pipeline management and forecasting.
• Supporting the development of a repeatable sales approach and driving revenue growth.

Skills

B2B SaaS sales

Enterprise selling

MEDDIC

SPIN

Challenger selling

Great Demo!

Quota attainment

Deal sizes

Job description

Referment is working with an established B2B events and insights business seeking a Sales Director who combines expert enterprise selling skills with a proven track record of building and developing successful commercial teams from the ground up.

The company connects solution providers with senior decision-makers at medium and large enterprises through a regular programme of business events. You will drive new business by selling sponsorship opportunities that help clients reach relevant buyers.

We’re interested in experienced B2B SaaS sales professionals from marketing software, customer data, CRM and sales technology, bringing a disciplined approach to enterprise sales and a demonstrable record of closing high-value business.

The opportunity

This is a hands-on commercial role. You will be expected to win business personally, establish a strong performance record and lead the creation of the foundations for further team growth. Experience in high-growth scale-up environments and international market expansion, particularly across the UK and US, is highly valued.

Your Responsibilities Will Include

• Developing and closing new enterprise sponsorship opportunities.
• Building and leading sales functions from scratch, with the ability to scale teams effectively.
• Building relationships with senior stakeholders and understanding their commercial objectives.
• Leading proposals, negotiations and the full sales process.
• Bringing rigour to qualification, pipeline management and forecasting.
• Supporting the development of a repeatable sales approach and driving revenue growth.

Your background

You must have substantial B2B SaaS sales experience selling to medium and large enterprises, with clear evidence of personal closing success on large-scale contracts. You will be required to discuss your granular performance data in detail, including quota attainment, deal sizes, conversion rates, and sales cycles.

Mastery of sales methodologies, specifically MEDDIC, is essential for this role. Additional experience with frameworks such as SPIN, Challenger selling, or Great Demo! is also preferred. You will bring the credibility to engage senior buyers and the discipline to turn opportunities into revenue.

The business values long-term contribution and career stability. Your professional history should demonstrate longevity in your roles, sustained results, and a clear trajectory of increasing responsibility.

Why join?

A fully remote role with regular commission opportunities through monthly events, established sales infrastructure and considerable scope to grow your responsibilities and build a high-performing team.

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