Sales Director

Red Rover Recruitment; Vaughan; On-site; CAD 230,000 - 250,000; Full time

Job summary

Our client, a leading Canadian provider of decorative cabinet and furniture hardware, seeks a hands-on Director of Sales to lead a national field-sales team from the Greater Toronto Area, with national travel across Canada. This role blends strategy with field coaching to strengthen customer and supplier relationships and implement practical systems for growth.

The ideal candidate has 10+ years in sales leadership, CRM-driven management, and a track record of revenue and gross-profit growth.

Qualifications

• 10+ years of progressive sales leadership experience in a relationship-driven B2B environment.
• Experience leading geographically distributed field-sales teams.
• Proven ability to drive revenue and gross-profit growth through strategic accounts, channel development, and new business.
• Strong CRM-driven sales management, pipeline reviews, forecasting, reporting, and sales-process improvement.
• Travel regularly across Canada.

Responsibilities

• Lead, coach, develop, and performance-manage a geographically distributed outside-sales team.
• Deliver revenue, gross-profit, and growth objectives through account expansion, strategic account management, channel development, and new business.
• Establish an effective sales-management cadence, including team meetings, 1:1s, field coaching, performance reviews, territory planning, and development plans.
• Improve sales process, account segmentation, territory coverage, pipeline management, forecasting, reporting, and sales playbooks.
• Drive CRM discipline and use data, KPIs, and scorecards to improve opportunity quality, forecast accuracy, sales accountability, and team performance.
• Build and maintain relationships with key customers, suppliers, channel partners, and industry stakeholders.
• Partner with marketing, product, purchasing, operations, and customer service to improve go-to-market execution and field-sales enablement.
• Ensure the team has the product knowledge, sales tools, training, samples, presentations, and support needed to win business.
• Identify customer, competitor, product, and market trends; turn market insight into actionable growth priorities.
• Help advance the company’s Architecture and Design strategy through stronger engagement with designers, specifiers, showrooms, manufacturers, and other market influencers.

Skills

Sales leadership

CRM-driven management

Coaching

Strategic accounts

Cross-functional collaboration

Forecasting

Tools

CRM software

Job description

Location: Greater Toronto Area / Woodbridge, Ontario, with national travel

Reports to: General Manager

Direct reports: National field-sales team

OTE: $230K-$250K

Our client is an established Canadian provider of decorative cabinet and furniture hardware, serving customers across cabinetry, woodworking, furniture, building products, and related trade channels.

They are seeking a hands‑on, relationship‑oriented Director of Sales to lead the next phase of commercial growth. As a member of the senior leadership team, you will lead a national field‑sales organization, strengthen sales execution, and build the structure, accountability, and market focus required for profitable growth.

This is an opportunity for a leader who can balance strategy with time in the field: coaching people, strengthening customer and supplier relationships, developing new opportunities, and implementing practical systems that make sales performance more predictable.

Key responsibilities

• Lead, coach, develop, and performance‑manage a geographically distributed outside‑sales team.
• Deliver revenue, gross‑profit, and growth objectives through account expansion, strategic account management, channel development, and new business.
• Establish an effective sales‑management cadence, including team meetings, 1:1s, field coaching, performance reviews, territory planning, and development plans.
• Improve sales process, account segmentation, territory coverage, pipeline management, forecasting, reporting, and sales playbooks.
• Drive CRM discipline and use data, KPIs, and scorecards to improve opportunity quality, forecast accuracy, sales accountability, and team performance.
• Build and maintain relationships with key customers, suppliers, channel partners, and industry stakeholders.
• Partner with marketing, product, purchasing, operations, and customer service to improve go‑to‑market execution and field‑sales enablement.
• Ensure the team has the product knowledge, sales tools, training, samples, presentations, and support needed to win business.
• Identify customer, competitor, product, and market trends; turn market insight into actionable growth priorities.
• Help advance the company’s Architecture and Design strategy through stronger engagement with designers, specifiers, showrooms, manufacturers, and other market influencers.

Qualifications

• 10+ years of progressive sales leadership experience in a relationship‑driven B2B environment.
• Proven success leading, coaching, and performance‑managing geographically distributed field‑sales teams.
• Demonstrated ability to drive revenue and gross‑profit growth through strategic accounts, channel development, and new business.
• Strong experience with CRM‑driven sales management, pipeline reviews, forecasting, reporting, and sales‑process improvement.
• Financial acumen in sales planning, budgeting, pricing, margin management, and commercial decision‑making.
• The ability to introduce stronger structure and accountability while preserving customer trust and team engagement.
• Strong communication, coaching, change‑leadership, and cross‑functional collaboration skills.
• Willingness to travel regularly across Canada.
• Experience in distribution, building products, hardware, cabinetry, millwork, kitchen and bath, architectural products, furniture components, commercial interiors, surfaces/materials, or a related specification‑led market is preferred.