Sales Director

Sunrise Senior Living; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading senior living company seeks a Director of Sales for its Thornhill community. This role involves nurturing relationships and generating leads while promoting community events and reputation. Ideal candidates have a successful track record in sales within a senior living or healthcare environment, with strong communication skills and a passion for serving seniors.

Qualifications

• Demonstrated sales experience in senior living or related healthcare environment preferred.
• Proven ability to manage multiple priorities effectively.
• Schedule flexibility to work weekends and some evenings.

Responsibilities

• Nurturing lead sources and organizing strategic marketing events.
• Implementing tactics to convert leads to move-ins.
• Training new team members on sales processes.

Skills

Sales experience in senior living

Excellent written and verbal communication

Organizational and time management

Customer service

Interpersonal skills

Tools

CRM tools

Microsoft Office suite

Job description

COMMUNITY NAME

Sunrise of Thornhill

JOB OVERVIEW

"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what’s right for the resident. For me, that’s a big breath of fresh air." - Sunrise Leader

At Sunrise, our Director of Sales is responsible for building relationships and developing referrals. This is key to success in this sales leadership role. Keeping a pulse on local market conditions and potential referral sources can significantly impact lead generation.

RESPONSIBILITIES & QUALIFICATIONS

Responsibilities:

• Nurturing lead sources
• Organizing strategic marketing events on site to promote the Sunrise story
• Implementing creative tactics to convert leads to move-ins
• Training new team members as they gain experience on the Sunrise sales team
• Reinforcing the community’s brand reputation and achieving maximum occupancy goals

Qualifications:

• Demonstrated sales experience in senior living, hotel/hospitality, or related healthcare environment preferred (e.g., hospital, skilled nursing, long-term care, hospice, CCRC, or home health)
• Previous sales experience with a successful track record in building local relationships to drive business
• Excellent written and verbal communication skills, with the ability to facilitate small-group presentations
• Proven ability to handle multiple priorities with strong organizational and time management skills
• Excellent customer service and interpersonal skills, with a passion for seniors to nurture relationships
• Schedule flexibility to work one weekend day per week (typically Tuesday-Saturday) and some evenings as needed
• Proficiency in Microsoft Office suite and ability to learn new applications; experience with CRM tools preferred

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