Sales Development Representative (SDR)

Critical Systems Labs Inc.; Vancouver; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

OTE 70-95K

Health coverage

Vacation 3 weeks

Flexible work options

Vancouver office

Job summary

Critical Systems Labs Inc. (CSL) is seeking a Sales Development Representative (SDR) to generate new business opportunities and expand CSL's market presence.

You will research target accounts, conduct outbound outreach, and qualify opportunities for the leadership team, collaborating with the CEO and executives. Ideal candidates have 3+ years in sales or related roles, strong communication and listening skills, and experience with CRM tools and modern prospecting platforms.

Qualifications

• Formalized sales methodology training.

Responsibilities

• Prospect research & targeting to build qualified lists.
• Outbound business development via email, LinkedIn, phone, and other channels.
• Discovery & qualification conversations with prospect stakeholders.
• CRM & pipeline management including documenting findings.
• Monitor market trends and share insights with leadership.

Skills

Sales methodology

Sales experience (3+ years)

Verbal & written communication

Engage with senior professionals

Active listening / discovery

Organized / self-motivated

CRM & sales tools

LinkedIn Sales Navigator

Tools

HubSpot

Pipedrive

Zoho

Salesforce

LinkedIn Sales Navigator

Apollo.io

Job description

Sales Development Representative (SDR)

Critical Systems Labs Inc. (CSL) is a Canadian engineering consultancy, internationally recognized for our expertise in the management of safety risk in complex software-defined and AI-enabled systems. Our clients include organizations in aerospace, advanced automotive, critical infrastructure, defense, energy, and other highly regulated industries, who are seeking more scalable and effective ways to manage risk. CSL’s flagship platform, Socrates, is an industry-leading solution for assurance case management.

As a Sales Development Representative with CSL, you will work closely with our CEO and leadership team to generate new business opportunities and expand our market presence. Our prospects are engineers, safety professionals, technical leaders, and executives responsible for some of the most complex systems in the world. Success in this role requires thoughtful research, strong communication skills, active listening, and the ability to engage in meaningful business conversations. Using a combination of outreach tactics including cold calling, your primary responsibility will be identifying and qualifying potential opportunities, understanding customer challenges, and scheduling qualified meetings for our leadership team. You will play a key role in shaping the growth of our company.

Key responsibilities

• Prospect Research & Targeting
  • Identify organizations that align with CSL's ideal customer profile
  • Research industries, companies, projects, and decision‑makers
  • Develop account insights and prospecting strategies
  • Build and maintain targeted prospect lists
• Outbound Business Development
  • Conduct outreach through email, LinkedIn, phone, and other channels
  • Initiate conversations with engineering leaders, safety professionals, and executives
  • Generate interest and identify potential opportunities
  • Follow up consistently and professionally
• Discovery & Qualification
  • Conduct initial qualification conversations
  • Understand prospect challenges, priorities, and business drivers
  • Identify organizational pain points related to safety assurance, compliance, complexity, and collaboration
  • Determine stakeholder involvement and decision‑making dynamics
  • Assess opportunity quality and readiness for next steps
• CRM & Pipeline Management
  • Maintain accurate prospect and activity records
  • Track lead progression through the sales process
  • Document discovery findings and qualification criteria
  • Support sales forecasting and pipeline reporting
• Market Intelligence
  • Monitor industry trends and emerging opportunities
  • Gather competitive intelligence and customer feedback
  • Share insights with leadership to support commercial strategy

What Success Looks Like

Within your first 6-12 months, you will:

• Build a consistent pipeline of qualified opportunities
• Schedule discovery meetings with high-value target organizations
• Demonstrate strong qualification and research skills
• Demonstrate confidence engaging with technical and executive audiences
• Become a trusted member of CSL's commercial team

Required Skills and Qualifications

• Formalized sales methodology training
• 3+ years experience in sales, business development, customer success or a related role
• Strong verbal and written communication and relationship building skills
• Comfortable engaging with senior professionals
• Exceptional listening ability with experience conducting discovery conversations
• Highly organized and self‑motivated
• Experience with CRM platforms and sales tools (e.g., HubSpot, Pipedrive, Zoho, Salesforce)
• Experience with LinkedIn Sales Navigator and modern prospecting tools (e.g., Apollo.io, Zoom Info, Clay, Seamless.ai)

Additional skills

• Experience with B2B software, technology, consulting or professional services
• Interest in technology, engineering, software and AI an asset.
• Coachable
• Ability to work independently

What CSL offers

• CSL provides an inspiring, positive and collaborative work environment
• Full-time on target earnings (OTE) $70K-95K (base salary +performance incentives), based on experience
• Full extended health care coverage for employees and their families including dental, vision, medications, and paid sick days. Annual allowance for paramedical services
• 3 weeks paid vacation time
• Flexible work options with preference for candidates located in or near Vancouver, BC. We have an accessible office located in Waterfront Station, the central transit hub in downtown Vancouver. On-site fitness facility and secure indoor bike parking are available.

Special considerations:

Successful candidates must currently reside in Canada and be legally able to work in Canada. (We are unable to offer sponsorship.)

© 2025 Critical Systems Labs Inc. All rights reserved.