Sales Development Representative

Blackline Safety; Calgary; Hybrid; CAD 52,000 - 76,000; Full time

Benefits offered by this job

Base salary

Health & dental benefits

Hybrid work model

Paid vacation

Professional development

Education funding

Inclusive culture

Perks & discounts

Job summary

Blackline Safety is seeking a Sales Development Representative (SDR) to identify and qualify new business opportunities across North America. You will be the first point of contact, building relationships and qualifying leads for the Regional Sales Manager.

Responsibilities include outbound prospecting via calls, emails, LinkedIn, and other channels, scheduling discovery calls and product demos, and documenting activity in HubSpot CRM.

Qualifications

• 1 year of sales, business development, or lead generation experience.
• Experience with CRM platforms (HubSpot preferred) and sales intelligence tools.

Responsibilities

• Identify and qualify new business opportunities across North America.
• Initiate contact via outbound calls, emails, LinkedIn and other channels.
• Schedule discovery calls and demos for Regional Sales Managers.
• Document interactions and pipeline activity in HubSpot CRM.
• Collaborate with Sales, Marketing, Customer Success and Channel Partners.

Skills

HubSpot

CRM platforms

LinkedIn Sales Navigator

Microsoft 365

ZoomInfo

Education

Bachelor's degree in business/marketing or related field

Job description

Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.

As a Sales Development Representative (SDR) at Blackline Safety, you will play a pivotal role in generating and qualifying new business opportunities across North America. You will be the first point of contact for prospective customers, working to understand their needs and introduce them to our solutions.

Your goal is to build strong relationships, identify qualified sales opportunities, and connect prospects with the appropriate Regional Sales Manager in their territory, setting the stage for successful long-term partnerships.

Key Responsibilities

• Proactively identify and research potential customers through outbound prospecting, social media, industry research, networking events, and other lead generation channels.
• Generate new business opportunities through high-volume outbound phone calls, emails, LinkedIn, and other digital engagement strategies.
• Qualify inbound and outbound leads by understanding operational challenges, safety requirements, and buying processes.
• Schedule discovery calls, product demonstrations, and introductory meetings for Regional Sales Managers and Sales Specialists.
• Develop a strong understanding of Blackline Safety's connected safety solutions, including lone worker technologies, gas detection, cloud software, and managed services.
• Maintain knowledge of industry trends, safety regulations, and the competitive landscape to effectively position Blackline's solutions.
• Accurately document customer interactions, opportunities, and pipeline activity within HubSpot CRM.
• Meet or exceed individual activity, pipeline generation, and qualified opportunity targets.
• Engage with prospects to understand their business needs and qualify leads based on predefined criteria.
• Schedule meetings or demos between leads/prospects and the sales team to further discuss how our solutions can address their needs.
• Track and report key performance metrics including activity levels, pipeline generation, conversion rates, and opportunity quality.
• Collaborate closely with Sales, Marketing, Customer Success, and Channel Partners to maximize lead conversion and improve sales processes.
• Provide regular updates on lead generation activities and progress to management.
• Represent Blackline Safety at industry conferences, trade shows, and customer events as required.

About You

• Minimum 1 year of experience in sales, business development, or lead generation. Experience in the safety or gas detection industry is considered an asset
• Excellent verbal and written communication skills with the ability to confidently engage decision-makers across multiple industries.
• Experience using CRM platforms (HubSpot preferred), Microsoft 365, LinkedIn Sales Navigator, ZoomInfo, or similar sales intelligence tools.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, coachable, and results-oriented with a growth mindset.
• Strong analytical and problem-solving skills, with the ability to leverage AI tools and technology to improve productivity and sales effectiveness.
• Comfortable making a high volume of outbound calls and engaging prospects through multiple communication channels.
• Ability to work independently in a remote environment while collaborating effectively with a distributed sales team.
• Bachelor's degree in business, Marketing, or a related field, or an equivalent combination of education and experience.
• Fluent in English. Additional languages are considered an asset.

Total Rewards

At Blackline Safety, we offer more than just a job—we offer a career with purpose. Our Total Rewards offerings are designed to support the diverse needs of our global workforce and vary based on employment type and location. They may include:

• Competitive base salary and annual compensation review
• Comprehensive health and dental benefits*
• Mental health and wellness support
• Flexible work arrangements and hybrid work model for eligible positions
• Paid vacation, personal and sick days*
• Professional development opportunities
• Education funding
• A collaborative, inclusive, and mission-driven culture
• Exclusive access to perks and discounts
• A flexible 'Dress for Your Day' environment
• Eligibility and coverage vary by employment type and region

Diversity, Equity & Inclusion

Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.

If you require accommodation during the recruitment process, please contact us at [e-mail]. We are committed to ensuring an accessible and equitable experience for all candidates.

Join Us

If you're passionate about technology, safety, and making a difference, we'd love to hear from you. Apply today and help us build a safer, more connected world.