Sales Development Representative (SDR)

Abacum; Toronto; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Equity package

Competitive vacation policy

Medical Insurance

L&D budget

Meditopia access

Language courses (English / Spanish)

Job summary

Abacum is seeking an experienced Business Development Representative to join our go-to-market team in Toronto. You will connect with prospective customers, qualify opportunities, and help drive sales in a fast-paced tech environment.

Join a rapidly expanding company with learning opportunities, equity, and a comprehensive benefits package including medical insurance and an L&D budget. Applicants should be motivated, coachable and capable of thriving in a growing SaaS business.

Qualifications

• Outbound BDR/SDR experience with cold-calling in a B2B SaaS context.
• Thrives in a fast-changing, high-growth environment.
• Motivated, coachable, and determined to succeed.
• Impeccable work ethic and willingness to go the extra mile.

Responsibilities

• Research and identify potential Abacum customers.
• Execute outbound campaigns using phone, email, and social touches.
• Follow up on leads from marketing campaigns or events.
• Understand prospect needs and articulate Abacum's value proposition.
• Meet and exceed individual and team goals.
• Maintain accurate information on prospects in the CRM (Salesforce).
• Leverage learning opportunities in a rapidly expanding tech company.

Skills

Outbound sales

B2B SaaS

Cold-calling

Coachable

Work ethic

Languages (English/Spanish)

Tools

Salesforce

Gong

Salesloft

ZoomInfo

Cognism

Job description

About Abacum

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.

Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.

We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.

Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!

We are looking for…

…an experienced Business Development Representative (BDR) to join our growing go-to-market team in Toronto to help us grow and succeed in connecting with prospective customers. We need motivated, ambitious individuals who can effectively communicate with potential clients, understand their needs, and recognize when they are suitable for sales opportunities.

This is a great chance to accelerate your career in sales with a rapidly expanding tech company that offers exceptional learning and development opportunities. You will be able to learn from the best, work in a collaborative and enjoyable atmosphere, and take part in a fast-paced environment.

Come and help us expand by providing our customers with a game-changing solution that is revolutionising the way strategic finance teams operate!

Being a Business Development Representative at Abacum means...

• Researching & identifying potential customers for Abacum
• Executing on outbound sales campaigns using a combination of phone, email, and social touches
• Following up on leads from marketing campaigns or events
• Understanding the needs of our target prospects and articulating the value that Abacum provides
• Meeting and exceeding both individual and team goals
• Maintaining accurate information on prospects and activities in the CRM (Salesforce)
• A chance to accelerate your career in sales with a rapidly expanding tech company that offers exceptional learning and development opportunities.
• Access to the latest tech, including Gong, Salesloft, Zoominfo / Cognism, SalesNav, and more!

What We Need…

• Previous experience in an outbound BDR/SDR role with cold-calling experience, ideally for a B2B SaaS company
• Ability and desire to thrive in a continuously evolving and quickly growing environment
• Motivated, coachable, and determined individual to succeed at the task at hand
• Impeccable work ethic - willing to go the extra mile!

Benefits

• Competitive compensation including equity package
• Competitive vacation policy
• Medical Insurance
• L&D budget
• Access to Meditopia (wellbeing platform)
• Language courses (English / Spanish)

Our Values

Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.

Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.

Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.

Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.