Sales Development Representative - Dental AI Suite

Valsoft Corporation; Canada; On-site; CAD 50,000 - 80,000; Full time

Job summary

Valsoft Corporation is seeking a Lead Generation Business Development Representative to drive lead generation and introduce AI solutions within the dental industry. The role involves fostering customer relationships, strategizing outreach campaigns, and working closely with sales teams to enhance engagement and market positioning. Join a progressive company that values innovation and employee growth in a team-oriented environment.

Qualifications

• Experience in SaaS sales, ideally in dental tech.
• Fluent in English, both verbal and written.
• Legally authorized to work in Canada.

Responsibilities

• Engage with clients to promote AI dental solutions.
• Drive outbound prospecting campaigns.
• Collaborate with sales and marketing teams.

Skills

Cold Prospecting

Objection Handling

Lead Qualification

Customer Engagement

Sales Strategy

Education

2+ years of experience in SaaS sales

Experience with CRM systems

Tools

Salesforce

HubSpot

Job description

Valsoft is on the lookout for a highly ambitious, driven Lead Generation Business Development Representative (BDR) to join our integrated Dental portfolio!

As we expand our AI product suite across the dental industry, we're seeking a BDR who thrives in fast-paced environments, is energized by outbound prospecting, and is passionate about uncovering growth opportunities. You’ll be on the front lines of innovation—introducing cutting-edge AI solutions to existing clients of our integrated dental companies.

If you are excited about shaping go-to-market strategy, and love building trust with customers, this role is for you.

You’ll be part of a high-performance GTM team that is redefining how we engage with customers across the dental technology space.

About Valsoft Corp.

Established in Canada in 2015, Valsoft has grown to a global portfolio of 118+ companies, acquiring and developing vertical market software companies, enabling each business to deliver the best mission-critical solutions for customers in their respective industries. A key tenet of Valsoft’s philosophy is to invest in well-established businesses and foster an entrepreneurial environment that molds companies into leaders in their respective industries. Valsoft looks to buy, hold and create value through long-term partnerships with existing management.

Investment Approach

Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That’s right; we don’t sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers’ and workers’ well-being over short-term goals.

Culture

Valsoft is more than just a place to work; we’re a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement, day after day, creating a culture of high performers and collaboration. We celebrate our milestones, and we’re proud of them. We Dream Big, Stay Humble and Stay Hungry.

Key Responsibilities

• Engage with existing clients across our integrated dental portfolio to promote upcoming AI solutions
• Drive outbound prospecting campaigns using established go-to-market channels
• Identify and qualify high-potential leads and pass them to subsidiary sales teams
• Maintain accurate lead records and interaction details in the CRM (e.g., Salesforce, HubSpot)
• Hit and exceed performance targets tied to lead generation, qualification, and ARR contribution
• Collaborate closely with sales and marketing to optimize messaging and outreach strategies
• Stay ahead of market trends and customer insights in the dental industry to help guide outreach and product positioning

• 2+ years of experience in SaaS sales—ideally with exposure to dental tech or software

• Proven track record in cold prospecting, objection handling, and consistently hitting or exceeding targets
• Comfortable operating independently with a self-starter mindset and hunter sales mentality
• Experience with CRM systems and sales engagement tools
• Curious and passionate about helping customers adopt cutting-edge tech
• Fluent in English (verbal and written)
• Legally authorized to work in Canada

Ready to build something big with us?
Let’s shape the future of dental AI—together.