Sales Development Representative

StarTech.com; London; On-site; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Retirement savings plans

Wellness Program

Additional perks and rewards

Job summary

StarTech.com is seeking a Sales Development Representative in Canada to book qualified meetings with IT decision-makers at Global 5000 companies. You will lead discovery calls, prioritize targets, and run multi-channel outreach across phone, email, LinkedIn, and events.

You’ll collaborate with Sales, Marketing, and Customer Success to align campaigns, while maintaining CRM records and tracking metrics to improve performance. Competitive salary with bonus eligibility is offered.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications or related field preferred.
• 1–3 years in sales development or inside sales (B2B).
• Proficiency with CRM systems (Microsoft Dynamics, Salesforce) and engagement tools (ZoomInfo, LinkedIn Sales Navigator).
• Strong written and verbal communication; ability to craft compelling outreach and cold call confidently.

Responsibilities

• Secure qualified discovery meetings with IT leaders at Global 5000 accounts.
• Consistently achieve weekly and monthly meeting-booking goals.
• Engage prospects to understand challenges and how StarTech.com can help.
• Identify, research, and prioritize target companies and contacts.
• Execute multi-channel outreach (phone, email, LinkedIn, video, events).
• Personalize messaging and follow-ups to maximize engagement.
• Maintain accurate records in CRM (Microsoft Dynamics).
• Use sales tools (ZoomInfo, LinkedIn Navigator, AI analytics) to boost efficiency.
• Track conversion metrics to refine strategies.
• Collaborate with Sales, Marketing, and Customer Success teams.

Skills

Communication skills

Cold calling

Prospecting

Multichannel outreach

Collaboration

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

Microsoft Dynamics

Sales Navigator

ZoomInfo

Job description

Are you passionate about building new relationships and eager to make a measurable impact in a fast-paced, innovative environment? StarTech.com is seeking a motivated and energetic Sales Development Representative (SDR) to join our team. The SDR’s primary mission is simple and critical: book qualified meetings with IT decision-makers at Global 5000 enterprises.

What you will be responsible for:

Meeting Generation

• Secure qualified discovery meetings with IT leaders and decision-makers at target Global 5000 accounts.
• Consistently achieve and exceed weekly and monthly meeting-booking goals.
• Engage prospects in meaningful conversations to understand challenges, priorities, and areas where StarTech.com can add value.
• Identify, research, and prioritize target companies and key contacts.
• Execute multi-channel outreach (phone, email, LinkedIn, video, events, partner introductions, direct mail, samples, referrals).
• Personalize messaging and follow-ups to maximize engagement and response rates.
• Maintain accurate and timely records of all outreach activities in CRM (Microsoft Dynamics).
• Use sales engagement tools (ZoomInfo, LinkedIn Sales Navigator, automation platforms, AI-driven analytics) to increase efficiency and optimize performance.
• Track conversion metrics to refine strategies and improve outcomes.
• Partner with Sales, Marketing, and Customer Success teams to align outreach with campaigns, messaging, and account priorities.
• Share insights on market trends, customer challenges, and opportunities for improved engagement.
• Participate in training and development to strengthen prospecting, communication, and sales skills.

Essential Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
• 1-3 years of experience in sales development, lead generation, or inside sales (B2B preferred).
• Proficiency with CRM systems (e.g., Microsoft Dynamics, Salesforce) and engagement tools (e.g., ZoomInfo, LinkedIn Sales Navigator).
• Strong written and verbal communication skills; ability to craft compelling outreach and confidently cold call.
• Ability to manage high volumes of outreach while maintaining quality and professionalism.
• Resilient, goal-oriented, and persistent in driving meaningful conversations.
• Effective collaborator with cross-functional teams.

Hiring Process

• Prescreen call with Talent Acquisition (30-minutes)
• First Interview with Hiring Manager + Director, Marketing Communications (60-minutes)
• Final interview with VP, Sales + Director, Customer Experience (45-minutes)
• Offer & onboarding

What we offer:

This role offers a competitive salary range of CAD $90,000 - $110,000 and eligibility to participate in our bonus program. At StarTech.com, we value fairness and regularly benchmark pay to stay competitive, recognizing each person’s unique contributions.

As part of the StarTech.com “One Team,” you’ll also enjoy:

• Retirement savings plans
• Wellness Program
• Additional perks and rewards

About us:

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. StarTech.com makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 26 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2026 and for the 16th consecutive year. In 2022, StarTech.com was proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada’s “Best Employers” as well as “one of Canada’s fastest growing companies” for a ninth year in a row by “Profit 500”.

StarTech.com is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

StarTech.com uses AI tools only for administrative support, such as transcribing interview notes and organizing candidate details into standardized prescreening and interview templates. These tools do not screen, rank, or assess candidates. All hiring decisions are made by our Talent Acquisition team and Hiring Managers. Candidate information is collected and used solely for recruitment purposes in compliance with applicable privacy laws.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.