Business Development Representative (BDR) - Hybrid or Remote

Traction Rec; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Traction Rec in Vancouver is seeking a Business Development Representative to drive outbound pipeline and book meetings with high-quality prospects. This hybrid role requires in-office presence in Vancouver for 2 days a week, collaborating with Account Executives to target YMCA, JCC, and Parks & Recreation accounts.

The candidate will map target accounts, reach multiple personas, and craft multi-channel outreach.

Qualifications

• 1–3 years of sales or customer-facing experience in SaaS, tech, fundraising, retail, or hospitality.
• B2B customer-facing experience is an asset.
• Strong communication and writing skills.
• Comfort with outbound activity (cold calls, emails, social outreach).
• Experience with or willingness to learn Salesforce, Outreach, Clay, and LinkedIn Sales Navigator.
• Curiosity, coachability and a drive to learn outbound sales.
• Previous success as a BDR/SDR is a strong asset.
• Personable individuals who quickly build relationships and trust.

Responsibilities

• Collaborating with Account Executives to identify and execute outbound strategies to target accounts.
• Researching and mapping target accounts across key verticals: YMCAs, JCCs, and Parks & Recreation.
• Reaching out to multi-level personas including CFOs, COOs, CIOs, and operational leaders.
• Creating personalized outreach across multiple channels (email, phone, social, direct mail).
• Building and managing sequences and logging activity in prospecting tools.
• Contributing to account-based marketing plays in collaboration with Marketing.
• Driving top-of-funnel activity and booking high-quality meetings that lead to pipeline.
• Attending industry events (if applicable - limited travel may apply).

Skills

SaaS sales

Customer-facing

Communication

Outbound outreach

Sales tools

Relationship building

Team player

Tools

Salesforce

Outreach

Clay

LinkedIn Sales Navigator

Job description

*This is a hybrid role open to Vancouver based candidates who can be in office 2 days a week.

We’re looking for a Business Development Representative (BDR) to join our team and be part of our next stage of growth. As our BDR, your top priority is to drive outbound pipeline generation, book meetings with high-quality prospects, and expand engagement across our core and emerging markets. This role is part of our sales team with opportunity for growth, ideal for motivated, team players who work well in fast paced, collaborative environments.

Who we are

At Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations like YMCAs, Jewish Community Centers (JCCs), and Boys & Girls Clubs of America (BGCA) to strengthen their communities through great technology built on the Salesforce platform. By enabling these organizations to deliver their services more efficiently, we help them focus on creating meaningful connections and driving positive change where it matters most.

We believe that business is a powerful force for good. As part of this belief, we’ve committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. This commitment reflects our dedication to creating a positive impact that extends beyond technology.

Our passion for community and innovation has earned us recognition, including:

• Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year
• Globe & Mail's Top Growing Companies of 2024 and 2025
• Deloitte's Technology Fast 50 winner 2024
• Deloitte's Technology Fast 500 winner 2024 and 2025

At Traction Rec, we live our values: Community, Authenticity, Impact, Fun, and Growth. As a Living Wage Certified employer in British Columbia, we are dedicated to supporting not just the communities we serve but also the people who make it all happen—our team.

If you’re passionate about making a difference and want to join a company that puts community first, we’d love to have you on this journey with us. Together, let’s create stronger, healthier, and more connected communities.

Skills

Traction Rec’rs come from a variety of backgrounds, and we are eager to find people that are from diverse backgrounds. For this role, you might have:

• 1–3 years of sales or customer-facing experience in SaaS, tech, fundraising, retail, or hospitality

• B2B customer-facing experience an asset
• Strong communication and writing skills
• Comfort with outbound activity (cold calls, emails, social outreach)
• Experience with or willingness to learn tools like Salesforce, Outreach, Clay, and LinkedIn Sales Navigator
• Curiosity, coachability, and a drive to learn the outbound sales craft
• Previous success as a BDR/SDR and desire to help shape a new program a strong asset
• Personable individuals who quickly builds relationships and trust

What You Will Be Doing

• Collaborating with Account Executives to identify and execute outbound strategies to target accounts
• Researching and mapping target accounts across key verticals: YMCAs, JCCs, and Parks & Recreation
• Reaching out to multi-level personas including CFOs, COOs, CIOs, and operational leaders
• Creating personalized outreach across multiple channels (email, phone, social, direct mail)
• Building and managing sequences and logging activity in prospecting tools
• Contributing to account-based marketing plays in collaboration with Marketing
• Driving top-of-funnel activity and booking high-quality meetings that lead to pipeline
• Attending industry events (if applicable - limited travel may apply)

Compensation

At Traction Rec, we are committed to a fair, market-based and equitable compensation structure. Our market data is refreshed on an annual basis to reflect the most current market conditions.

The base salary for this role is $70,000 with on target earnings (OTE) of $90,000, which includes both the sales commissions/sales bonuses target and annual base salary.

Please note that the range details above does not include our competitive benefits that we offer.

Our Approach to AI

At Traction Rec, we’re big fans of AI and we embrace it as a tool that helps us work smarter and more creatively. It may even have helped with this job description. That said, our recruiting process is 100% human. From resume review to interviews to job offers, every step is led by real people who care about real people. No bots making hiring decisions here.

At Traction Rec, we believe that diversity and inclusion are essential to our success. We are committed to building a team that reflects the diversity of the communities we serve, and we actively seek and welcome candidates from all backgrounds. Our hiring process is designed to be fair, welcoming, and respectful to all candidates, regardless of race, ethnicity, religion, gender, sexual orientation, age, ability, or any other characteristic protected by law. We believe that diversity brings unique perspectives and experiences that can enhance our team and drive innovation, and we are committed to providing equal opportunity and support to all candidates. We encourage everyone to bring their authentic selves to the interview process and join us in building a diverse and inclusive culture at Traction Rec.

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Please note that employment is contingent on the successful completion of background and reference checks.