Sales Development Representative

Postmedia; Canada; Remote; CAD 40,000 - 70,000; Full time

Job summary

A leading media company is seeking a Sales Development Representative to identify and generate sales opportunities through both inbound and outbound calls. Successful candidates will possess strong communication skills, resilience in the face of rejection, and experience with CRM software. This role involves nurturing prospects and developing strategies to drive sales actions, providing a solid foundation for a career in sales.

Qualifications

• At least 1 year of professional experience.
• Experience reaching or exceeding weekly/monthly goals/quotas.
• Self-starter who has a desire to learn, grow and excel.

Responsibilities

• Identify and generate sales opportunities through outbound and inbound calling.
• Educate and develop prospects leading to hand-off to sales teams.
• Collaborate with sales and marketing teams on strategic approaches.

Skills

Persistence

Resilience

Excellent phone skills

Writing skills

Listening skills

Cold calling

Tools

CRM software

Job description

Posted Tuesday, June 10, 2025 at 4:00 a.m.

Position: Sales Development Representative
Position Type: Full-Time, Permanent
Location: Remote (Canada)
Division: Postmedia Integrated Advertising

The Company:
Postmedia is a Canadian news media company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:
The Sales Development Representative is tasked with identifying and generating sales opportunities through both outbound and inbound calling activities. The right candidate will be one who works well under pressure, thinks out of the box, easily initiates relaxed but informative two-way phone conversations with prospects, and is highly self-motivated. The right candidate will also understand how to assess a company’s needs and cater the outreach to each prospect specifically.

What you'll do:

• Follow up on inbound marketing leads and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects.
• Be responsible for educating and developing prospects leading to hand-off to sales teams.
• Create target prospects lists and penetrate key accounts.
• Cold call into prospects generated by a variety of outside sources.
• Identify key players, research and obtain business requirements, and present solutions to begin the sales cycle.
• Profile strategic accounts identifying key individuals, researching and obtaining business requirements, and presenting solutions to start the sales cycle.
• Set appointments for our Postmedia account executive team when a lead reaches a qualified stage.
• Nurture new marketing leads by educating and developing prospects until they are ready to speak with an Account Executive.
• Drive attendance for webinars and live seminars.
• Collaborate with sales and marketing team members on a strategic sales approach.
• Ensure successful follow-through of sales cycle by maintaining accurate activity and lead qualification information in CRM application.
• Identify and qualify new sales opportunities for our Account Executives
• Learn how Postmedia works from the ground up and build the foundation for your career at Postmedia.
• Work with your Account Executives to identify ongoing strategic targets.
• Demonstrate the value of our offering through phone calls, email, LinkedIn and other social mediums.
• Research your target companies and prepare executive summaries to turn your Account Executive into a guru ahead of their calls.
• Diligently update Hubspot, our CRM, to stay current on leads and follow-ups.
• Shadow your Account Executives in meetings and other activities to help you acquire the skills you’ll need for your next role on the Postmedia sales team.

Who you are:

• You possess persistence and resilience: The role of an SDR can be challenging, and rejection is common. SDRs should be able to handle rejection and continue to reach out to potential clients.
• Experience reaching or exceeding weekly/monthly goals/quotas.
• Self-starter who has a desire to learn, grow and excel in their role.
• Excellent phone, writing and listening skills.
• Experience using CRM software to track Sales activity.
• At least 1 year of professional experience.
• Fearless & Experienced Cold Caller

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.