Sales Associate, Used Car

Kaizen Automotive Group; Calgary; On-site; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive Compensation

Dental & Extended Health Coverage

Company Pension

Paid Time Off

Life & Disability Insurance

Employee & Family Assistance Programs

Vehicle Purchase & Service Discounts

Paid Professional Development

Company‑Wide Appreciation Events

Job summary

Shaw GMC in Calgary, Alberta, is seeking a Sales Associate, Used Car, to deliver an exceptional customer experience and drive used-vehicle sales. You will engage customers on the showroom floor, assess needs, present options, and guide them through the full sales and delivery process.

The role requires strong communication, product knowledge, and the ability to work in a fast-paced environment. Prior automotive or CRM experience is a plus, with opportunities for growth within a family-owned

Qualifications

• Previous sales or customer service experience preferred; automotive industry experience is an asset.
• Strong communication, interpersonal, and relationship-building skills.
• Ability to learn and explain detailed vehicle information, including condition and reconditioning processes.
• Self-motivated, goal-oriented, and comfortable in a fast-paced sales environment.
• Experience with CRM systems and digital sales tools is an advantage.

Responsibilities

• Greet and engage customers promptly, creating a welcoming and professional sales floor experience.
• Conduct needs assessments to understand customer preferences, budget, and lifestyle.
• Present and demonstrate used vehicles, explaining features, condition, history, and value.
• Guide customers through the entire sales process, including test drives, trade-ins, and delivery coordination.
• Maintain knowledge of inventory, reconditioning status, and pricing strategies.
• Use CRM systems to document interactions, schedule follow-ups, manage appointments, and track sales progress.
• Collaborate with Used Car Managers, F&I, Service, and other departments to streamline the customer experience.
• Assist with lot organization, vehicle merchandising, and ensuring inventory is customer-ready.
• Participate in dealership promotions and digital retailing initiatives.
• Complete all required sales documentation accurately and efficiently.

Skills

Sales experience

Customer service

Communication

CRM experience

Driver's license

Tools

CRM systems

Job description

Brand Statement

Rev Up Your Career at Shaw GMC in Calgary, Alberta!

Join a team where progress isn’t just a goal, it’s the culture we live and breathe. As part of a family-owned and operated automotive group, Shaw GMCembraces Kaizen —‘continuous improvement’— as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work.

At Shaw GMC, you’ll step into a fast‑paced, forward‑thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence. If you're passionate, driven, and ready to accelerate your career, this is the place for you.

Start your engine - your next great opportunity begins here!

As part of the Kaizen Automotive Group, Shaw GMCis proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued.Full‑Time employees enjoy a robust benefits package, including:

• Competitive Compensation
• Dental & Extended Health Coverage
• Company Pension
• Paid Time Off
• Life & Disability Insurance
• Employee & Family Assistance Programs
• Vehicle Purchase & Service Discounts
• Paid Professional Development
• Company‑Wide Appreciation Events
• And SO MUCH MORE!

Overview

Position Summary

The Sales Associate, UsedCar,is responsible forprovidingan exceptionalcustomer experience and supporting the dealership’sused vehiclesales goals. This role engages customers on the showroom floor and lot,identifiestheir needs, presentsusedvehicle options, and guides them through the full sales and delivery process. The Sales Associatemaintainsstrong product knowledge,representsthe OEM dealership with professionalism, and ensures customers feel confident and supported throughout their buying journey.

Responsibilities and Qualifications

Key Responsibilities

• Greet and engage customers promptly, creating a welcoming and professional sales floor experience.
• Conduct needs assessments to understand customer preferences, budget, and lifestyle.
• Present and demonstrate used vehicles, explaining features, condition, history, and value compared to alternatives.
• Guide customers through the entire sales process, including test drives, trade‑in discussions, and delivery coordination.
• Maintain detailed knowledge of current used vehicle inventory, reconditioning status, and pricing strategies.
• Use CRM systems to document interactions, schedule follow‑ups, manage appointments, and track sales progress.
• Collaborate with Used Car Managers, F&I, Service, and other dealership departments to streamline the customer experience.
• Assist with lot organization, vehicle merchandising, and ensuring inventory is customer ready.
• Participate in dealership sales events, promotions, and digital retailing initiatives.
• Complete all required sales documentation accurately and efficiently.
• All other duties as assigned by leadership.

Qualifications

• Previous sales or customer service experience preferred; automotive industry experience is considered an asset.
• Strong communication, interpersonal, and relationship building skills.
• Ability to learn and explain detailed vehicle information, including condition and reconditioning processes.
• Self‑motivated, goal‑oriented, and comfortable in a fast‑paced sales environment.
• Experience with CRM systems and digital sales tools is an advantage.
• Valid driver’s license and a clean driving record are required.
• Ability to work flexible hours, including evenings, weekends, and holidays.

INDCVO