Sales Associate, New Car

Kaizen Automotive Group; Calgary; On-site; CAD 40,000 - 60,000; Full time

Benefits offered by this job

Competitive Compensation

Dental & Extended Health Coverage

Company Pension

Paid Time Off

Life & Disability Insurance

Employee & Family Assistance Programs

Vehicle Purchase & Service Discounts

Paid Professional Development

Company-Wide Appreciation Events

And SO MUCH MORE

Job summary

Shaw GMC in Calgary, Alberta, is hiring for a Sales Associate, New Car to deliver an exceptional vehicle-purchasing experience for customers while supporting the dealership’s sales goals. You will engage with customers on the showroom floor, identify needs, present OEM options, and guide them through sales and delivery.

The role requires strong product knowledge, professionalism, and a customer-first approach as a frontline representative of the dealership and OEM brand.

Qualifications

• Previous sales or customer service experience preferred; automotive industry experience is considered an asset.
• Strong communication, interpersonal, and relationship building skills.
• Ability to understand and explain detailed vehicle features and technology.
• Goal oriented with a strong work ethic and high level of professionalism.
• Comfortable working with CRM systems and digital retailing tools.
• Valid driver’s license and a clean driving record are required.
• Ability to work flexible hours, including evenings, weekends, and holidays.

Responsibilities

• Greet customers in the showroom promptly and professionally, establishing a positive first impression.
• Conduct needs assessments to understand customer requirements, lifestyle, and budget.
• Present and demonstrate new vehicle models, features, technologies, and OEM advantages.
• Guide customers through the full sales process, including test drives, product walkarounds, and delivery coordination.
• Maintain up‑to‑date product knowledge on all new OEM models, trim levels, packages, and competitive offerings.
• Utilize CRM tools to log customer interactions, follow-ups, appointments, and sales progress.
• Collaborate with Sales Managers, F&I, Service, and other departments to ensure a smooth and efficient transaction.
• Participate in dealership sales events, product launches, and showroom merchandising activities.
• Complete all required paperwork with accuracy and attention to detail.
• Engage in ongoing training to strengthen sales techniques, productexpertise, and customer service skills.
• All other duties as assigned by leadership.

Skills

Communication

CRM experience

Customer service

Sales skills

Team collaboration

Tools

CRM software

Digital retailing tools

Job description

Brand Statement

Rev Up Your Career at Shaw GMC in Calgary, Alberta!

Join a team where progress isn’t just a goal, it’s the culture we live and breathe. As part of a family‑owned and operated automotive group, Shaw GMCembraces Kaizen –‘continuous improvement’– as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work.

At Shaw GMC, you’ll step into a fast‑paced, forward‑thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence. If you're passionate, driven, and ready to accelerate your career, this is the place for you.

Start your engine - your next great opportunity begins here!

As part of the Kaizen Automotive Group, Shaw GMCis proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued.Full‑Time employees enjoy a robust benefits package, including:

• Competitive Compensation
• Dental & Extended Health Coverage
• Company Pension
• Paid Time Off
• Life & Disability Insurance
• Employee & Family Assistance Programs
• Vehicle Purchase & Service Discounts
• Paid Professional Development
• Company‑Wide Appreciation Events
• And SO MUCH MORE!

Overview

Position Summary

The Sales Associate, New Car,is responsible fordelivering an exceptionalnew vehiclepurchasingexperience for customers while supporting the dealership’s sales goals. This roleengages withcustomers on the showroom floor,identifiestheir needs, presents OEM vehicle options, and guides them through the sales and delivery process. As a frontline representative of the dealership and OEM brand, the Sales Associatemaintainsstrong product knowledge, professionalism, and acustomerfirst approach.

Responsibilities and Qualifications

Key Responsibilities

• Greet customers in the showroom promptly and professionally, establishing a positive first impression.
• Conduct needs assessments to understand customer requirements, lifestyle, and budget.
• Present and demonstrate new vehicle models, features, technologies, and OEM advantages.
• Guide customers through the full sales process, including test drives, product walkarounds, and delivery coordination.
• Maintain up‑date product knowledge on all new OEM models, trim levels, packages, and competitive offerings.
• Utilize CRM tools to log customer interactions, follow‑ups, appointments, and sales progress.
• Collaborate with Sales Managers, F&I, Service, and other departments to ensure a smooth and efficient transaction.
• Participate in dealership sales events, product launches, and showroom merchandising activities.
• Complete all required paperwork with accuracy and attention to detail.
• Engage in ongoing training to strengthen sales techniques, productexpertise, and customer service skills.
• All other duties as assigned by leadership.

Qualifications

• Previous sales or customer service experience preferred; automotive industry experience is considered an asset.
• Strong communication, interpersonal, and relationship building skills.
• Ability to understand and explain detailed vehicle features and technology.
• Goal oriented with a strong work ethic and high level of professionalism.
• Comfortable working with CRM systems and digital retailing tools.
• Valid driver’s license and a clean driving record are required.
• Ability to work flexible hours, including evenings, weekends, and holidays.