Sales and Events Manager

CRAFT Beer Market; Edmonton; On-site; CAD 55,000 - 85,000; Full time

Job summary

A leading restaurant and event management company is seeking a Sales and Events Manager for their Edmonton location. The ideal candidate will have a strong background in hospitality and event management, overseeing client events and maximizing revenue opportunities. This full-time role offers competitive compensation, flexible scheduling, and a comprehensive benefits package.

Benefits

Flexible scheduling

Discounted shift meals

Paid vacation

Comprehensive benefits package

Qualifications

• Minimum 2 years event, conference, and group sales experience.
• Strong communication and confidence when speaking with guests.
• Organized and detail-oriented.

Responsibilities

• Oversee all promotional activations and event sales.
• Manage client relationships and correspondence.
• Reconcile all restaurant functions and report weekly financials.

Skills

Collaboration

Leadership

Attention to Detail

Communication

Organization

Education

Diploma/Degree in Hospitality or Event Management

Job description

Who We Are:

CRAFT Beer Market is all about fresh food, local beer, great people, and good times. Our journey began when we opened our first location in Calgary in 2011, and since then, we have grown into 9 locations across Canada. We believe that bringing together a diversity of thoughts, perspectives, and experience is the key to growing our community. That means that we celebrate points of difference, encourage uniqueness and invest in our team's personal growth, development and success.

We are hiring aSales and Events Managerto cover events for ourRice HowardinEdmonton, AB. Our quickly growing company has plenty of opportunities for anyone looking for training, development and a career in restaurants and hospitality.

Who You Are:

• Proficient collaborator who has a focus on people
• Demonstrate leadership abilities and work well under pressure
• Strong attention to detail
• Positive, approachable, and charismatic
• Organized, adaptable, and able to handle multiple tasks at once

What We Offer:

• Flexible scheduling and discounted shift meals
• Provide mentorship through one-on-one coaching and training - we're all growing together
• Provide a positive and fun work environment
• A recognition program in place – you work hard, let us appreciate you
• Team activities, events and incentives
• Paid vacation
• Comprehensive benefits package

What You’ll Do:

TheSales and Events Manager (SEM)is the ambassador for all CRAFT Beer Market’s Activations and Functions. The role oversees all promotional activations, event sales, client relationships and correspondence. TheSEMis responsible for managing the CRM for your sales territory and providing guests with the best customer experience possible. We trust the coordinator to understand the ins and outs of their locations and how to utilize our CRAFT locations to create memorable guest events. The coordinator will report directly to theNational Events Managerwhilst working closely with the GM and Executive Chef. This position will actively pursue, negotiate, book and organize functions and reservations for the restaurant in order to achieve revenue goals. This individual must have strong written and verbal etiquette, with a proactive approach to their tasks.

ResponsibilitiesInclude:

• Financial reconciliation and reporting
• Assess and respond to all incoming function inquiries, including in-person requests, online web leads and direct emails in a timely manner (24 business hours)
• Coordinate and organize all functions from inquiry to post-event follow up
• Drive restaurant revenue through client events while maximizing guest experience and ensuring smooth service operations
• Support function execution at the operations level as needed
• Facilitate event documentation, communication, and internal organization through the CRAFT CRM
• Support GM/Executive Chef with all head-office level marketing activations and roll-outs
• Reconcile all restaurant functions and report weekly financials to the senior leadership team
• Ensure the functions sales funnel is maximized for current and future events with timely correspondence and updated menu’s to our guests.

Skills And Experience:

• Diploma/Degree in Hospitality or Event Management (preferred)
• Minimum 2-year event, conference and group sales experience
• Restaurant operations & event experience a vital asset
• Well-developed communication and confidence when speaking with guests
• Organized and highly structured with administrative duties
• Goal-driven acumen with acute attention to detail

Compensation:

Estimated Pay: $85,000 CDN

($55,000 CDN Salary + estimated $30,000 CDN in commission with uncapped commission potential)

Please apply with a polished resume and cover letter toLiane McInulty, National Events Manager

We pride ourselves on our commitment to diversity and inclusion. Any candidate that requires accommodations is encouraged to reach out during the hiring process.

Job Type: Full-time

Pay: From $55,000.00 per year

Additional pay:

• Bonus pay
• Commission pay

Benefits:

• Casual dress
• Company events
• Dental care
• Discounted or free food
• Employee assistance program
• Extended health care
• Life insurance
• Paid time off
• Store discount
• Vision care
• Wellness program

Schedule:

• Monday to Friday (weekends on rare occasion)

Ability to commute/relocate:

• Edmonton, AB: reliably commute or plan to relocate before starting work (required)

Expected start date: 2025-06-16