Event and Field Marketing Manager

ZayZoon; Edmonton; Remote; CAD 60,000 - 80,000; Full time

Job summary

Join a fast-growing financial technology company as an Event and Field Marketing Manager. In this pivotal role, you'll design and execute innovative marketing programs, both digital and in-person, to drive brand awareness and generate high-quality leads. This is an exciting opportunity to collaborate with cross-functional teams and make a significant impact on employee financial wellness. If you're a motivated self-starter with a passion for creating engaging events and a strategic mindset, this remote position offers a chance to thrive in a dynamic environment while shaping the future of financial empowerment for employees across Canada.

Qualifications

• 5+ years of experience in field marketing and event operations.
• Strong project management skills and budget handling expertise.

Responsibilities

• Design and execute impactful field marketing events.
• Manage event operations, budgets, and logistics flawlessly.
• Define and measure event success metrics like ROI.

Skills

Field Marketing

Event Operations

Demand Generation

Project Management

Budget Management

Cross-functional Collaboration

Digital Marketing

Lead Generation

Job description

Who We Are

Our goal is to save ten-million hard-working employees ten-billion dollars. We are a values driven, well-funded, and fast-growing Financial Technology and HR company. We want to empower small and midsize businesses with financial tools that make them the place where people want to work.

We’ve created a financial empowerment platform that helps small but mighty HR teams make a big impact on employee financial wellness. ZayZoon is quickly becoming the employee financial wellness super-app that employees can’t live without, and employers are clamoring to offer to help attract and retain talent.

We are growing fast and have been recognized for rapid growth in the 2023 Deloitte Technology Fast 500 and Canadian Technology Fast 50 program! You can read more about it here.

About the Role

At ZayZoon, the Event and Field Marketing Manager is pivotal in designing and executing impactful digital and in-person event programs. From webinars, partner training days, virtual events, industry sponsorships, and ZayZoon-hosted experiences, your mission will be to drive brand awareness and affinity, generate high-quality leads, increase engagement, and partner with our sales and marketing teams to exceed our goals. We’re looking for a motivated self-starter who combines creativity, analytical thinking, and a pragmatic mindset with an energetic, can-do attitude. Let's talk if you’re ready to build innovative, results-driven field and event marketing programs at scale!

Responsibilities

• Field Marketing Strategy: Collaborate with channel partner sales and marketing teams to design and execute impactful field marketing events that align with ZayZoon's GTM strategy. You'll think big-picture while ensuring each event drives measurable results.
• Event Operations: Execute all programs with operational excellence, including managing budgets, internal/external stakeholders, marketing and creative teams, event technology, shipping, booth builds, booth traffic and engagement activities, and other event logistics. You will deliver flawless event operations, including contract negotiations, managing vendor/partner relationships, and development/management of all project plans and timelines.
• Campaign Management & Engagement Generation: Execute event programs that create engagement, accelerate pipeline, and deepen our existing partner relationships. Strategize, build and execute integrated campaigns that involve an omnichannel approach by partnering with the growth marketing team, performance/digital marketing, and others for the execution. This includes driving lead follow-up plans and handling lead nurturing based on the solutions messaged at an event, and working with growth marketing and sales on tracking ROI (return on investment) and metrics at each event.
• Event Measurement: Define and measure event success metrics like ROI and ROX, ensuring insights are captured to improve program effectiveness continually.

Minimum Requirements

• 5+ years of field marketing, event operations, and/or demand generation experience (preferably in high-growth SaaS scaleup)
• 2+ years working with cross-functional teams or stakeholders, ideally channel and partner organizations
• A valid passport for occasional travel to the United States
• Digital and in-person event experience including webinars, multi-day industry expos, partner training days, or demo days in support of incredible attendee event experiences
• Direct experience and ownership of producing various-sized programs and budgets from program goals to show management
• Project management expertise
• A strong handle on working with budgets, event contracts, expenses & accounts payable
• Ability to multitask and take the lead on several events simultaneously

#LI-REMOTE

Candidates must be located in Canada to be considered.

We are organized as a remote team, as such we are looking for candidates who can work effectively remotely. You must have access to a secure high speed internet connection and a secure workspace to ensure security of private information. This role is available on a permanently remote basis.

Please be aware that as part of our final hiring process, we will conduct reference calls with previous managers and possibly other individuals. Additionally, due to the nature of our business, a criminal record check and a basic security clearance will also be required.

We wish to thank all qualified applicants for their interest in joining our team!