Sales Analyst - Data-Driven Growth (Calgary)

Sleeman Breweries; Calgary; Hybrid; CAD 69,000 - 86,000; Full time

Benefits offered by this job

Competitive compensation

RRSP-matching program

Work-life balance

Benefits coverage for partners andKids

Parental leave top-up

Employee product credit

Tuition reimbursement program

Employee and family assistance program

Discount program with access to perks

Professional development mentorship

Job summary

Sleeman Breweries in Calgary, Alberta is seeking a Sales Analyst to deliver timely, data-driven insights that inform growth strategies across our national sales organization.

You will analyze performance, forecast demand, and generate actionable recommendations while collaborating with Marketing, Finance, and Operations in a hybrid work environment. This role requires strong Excel skills and experience with CRM/BI systems to support a high-performance sales team.

Qualifications

• Minimum 3 years of experience in sales analysis, reporting, or a related analytical role.
• Post-secondary education in Business Administration, Finance, or a related field.
• Strong analytical and problem-solving skills with the ability to interpret complex datasets and generate insights.
• Intermediate to advanced proficiency in Microsoft Excel.
• Experience with CRM, BI, or ERP systems (e.g., Microsoft CRM, Oracle) is an asset.
• Strong communication and presentation skills with the ability to translate data into clear insights.
• Proven ability to build effective working relationships and collaborate across teams.

Responsibilities

• Analyze sales performance, market share, pricing, and promotional effectiveness to identify trends and growth opportunities.
• Develop and maintain sales forecasts, volume targets, and distribution plans to support regional strategy.
• Prepare monthly and ad-hoc reports to support sales meetings, planning cycles, and strategic initiatives.
• Create and maintain analytical tools to track trade spending across customers, regions, and territories.
• Provide technical support for CRM and BI systems, ensuring data accuracy and system integration (e.g., Oracle, Apex).
• Perform regular data audits and partner with Sales teams to ensure customer and account data is current and accurate.
• Support system enhancements and recommend improvements to CRM and BI tools to increase efficiency and usability.
• Deliver training and guidance to Sales teams on systems and reporting tools to improve adoption and effectiveness.

Skills

Sales analytics

Data interpretation

Excel

CRM/BI systems

Communication

Collaboration

Organization

Education

Business Administration

Finance

Tools

Microsoft CRM

Oracle

BI tools

ERP systems

Apex

Job description

Sleeman Breweries in Calgary, Alberta is seeking a Sales Analyst to deliver timely, data-driven insights that inform growth strategies across our national sales organization.

You will analyze performance, forecast demand, and generate actionable recommendations while collaborating with Marketing, Finance, and Operations in a hybrid work environment. This role requires strong Excel skills and experience with CRM/BI systems to support a high-performance sales team.