Sales & Admissions Advisor - Canada

Fueling Brains & Academies; Calgary; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

Fueling Brains & Academies in Alberta is seeking a Sales & Admissions Advisor. You will own inbound parent leads from first contact to enrollment, maintain CRM records, and drive timely follow-up to meet targets.

The role partners with Centre Directors, Marketing, and Billing to ensure smooth enrollment and accurate registration. You will guide families through program choices, coordinate with multiple centres, and report on conversion metrics while engaging families on campus and virtually.

Qualifications

• Post-secondary education in Business, Sales, Marketing, Communications, or a related field
• Equivalent combination of education and relevant experience may be considered
• 3+ years of experience in sales, admissions, enrollment, or a customer-facing target-driven role
• Demonstrated track record of meeting or exceeding conversion/enrollment targets
• Experience using CRM systems to manage a sales or enrollment pipeline
• Experience in childcare, education, or service-based environments is an asset

Responsibilities

• Own and drive inbound parent leads from first contact to enrollment confirmation
• Maintain accurate, up-to-date lead records in the CRM at every pipeline stage
• Ensure timely, structured follow-up on inquiries in line with response-time targets
• Proactively re-engage inactive or aging leads to recover at-risk opportunities
• Identify barriers to conversion and elevate systemic issues to leadership
• Guide parents through program selection, registration steps, and required documentation
• Coordinate with Centre Directors on program placement, seat availability, and confirmed start dates
• Ensure registration records are complete, accurate, and compliant before handoff to centre operations
• Track and report on conversion rate, time-to-enroll, and drop-off points across the funnel
• Conduct or support in-person centre tours, open houses, and onboarding sessions
• Provide in-person and virtual consultations to address parent questions and concerns
• Represent the Fueling Brains brand consistently across all family touchpoints
• On-campus support is scheduled in advance and directed by management
• Maintain visibility of waitlists and available capacity by centre and program
• Match parent demand to available capacity to maximize conversion and space utilization
• Flag capacity constraints or growth opportunities to leadership
• Provide feedback to Marketing on lead quality and campaign effectiveness
• Align messaging and offers with active promotions, timelines, and eligibility criteria
• Maintain regular reporting on pipeline activity, conversion rates, and follow-up timelines
• Share insights and recommendations with leadership to improve conversion outcomes

Skills

Lead management

CRM proficiency

Persuasive communication

Relationship-building

Time management

Cross-team collaboration

Education

Post-secondary education in Business, Sales, Marketing, Communications

Equivalent combination of education and experience

Job description

Overview

The Sales & Admissions Advisor is a front-line, target-driven individual contributor role responsible for converting inbound parent inquiries into confirmed enrollments across assigned Fueling Brains Academies. The role owns the full lead-to-enrollment journey — first response, structured follow-up, family engagement, and registration completion — working in close partnership with Centre Directors, Marketing, and Billing. This role is directly accountable for conversion outcomes and enrollment targets, with on-campus family engagement as a core part of the job.

• Own and drive inbound parent leads from first contact through to enrollment confirmation
• Maintain accurate, up-to-date lead records in the CRM at every pipeline stage
• Ensure timely, structured follow-up on all inquiries in line with defined response-time targets
• Proactively re-engage inactive or aging leads to recover at-risk opportunities
• Identify barriers to conversion and elevate systemic issues to leadership
• Guide parents through program selection, registration steps, and required documentation
• Coordinate with Centre Directors on program placement, seat availability, and confirmed start dates
• Ensure registration records are complete, accurate, and compliant before handoff to centre operations
• Track and report on conversion rate, time-to-enroll, and drop-off points across the funnel

Essential Duties & Responsibilities

Lead & Pipeline Ownership

• Own and drive inbound parent leads from first contact through to enrollment confirmation
• Maintain accurate, up-to-date lead records in the CRM at every pipeline stage
• Ensure timely, structured follow-up on all inquiries in line with defined response-time targets
• Proactively re-engage inactive or aging leads to recover at-risk opportunities
• Identify barriers to conversion and elevate systemic issues to leadership

Enrollment & Registration Conversion

• Guide parents through program selection, registration steps, and required documentation
• Coordinate with Centre Directors on program placement, seat availability, and confirmed start dates
• Ensure registration records are complete, accurate, and compliant before handoff to centre operations
• Track and report on conversion rate, time-to-enroll, and drop-off points across the funnel

Family Engagement & On-Campus Support

• Conduct or support in-person centre tours, open houses, and onboarding sessions
• Provide in-person and virtual consultations to address parent questions and concerns
• Represent the Fueling Brains brand consistently across all family touchpoints
• On-campus support is scheduled in advance and directed by management based on business needs.

Waitlist & Capacity Awareness

• Maintain visibility of waitlists and available capacity by centre and program
• Match parent demand to available capacity to maximize conversion and space utilization
• Flag capacity constraints or growth opportunities to leadership

Marketing Collaboration

• Provide feedback to Marketing on lead quality and campaign effectiveness
• Align messaging and offers with active promotions, timelines, and eligibility criteria

Reporting

• Maintain regular reporting on pipeline activity, conversion rates, and follow-up timelines
• Share insights and recommendations with leadership to improve conversion outcomes

Required Skills & Qualifications

Education

• Post-secondary education in Business, Sales, Marketing, Communications, or a related field
• Equivalent combination of education and relevant experience may be considered

Experience

• 3+ years of experience in sales, admissions, enrollment, or a customer-facing target-driven role
• Demonstrated track record of meeting or exceeding conversion/enrollment targets
• Experience using CRM systems to manage a sales or enrollment pipeline
• Experience in childcare, education, or service-based environments is an asset

Key Skills

• Strong persuasive communication and relationship-building skills
• Consultative selling and objection-handling ability
• Target-driven, results-oriented, and comfortable being measured on conversion outcomes
• Highly organized with strong follow-through on a high volume of leads
• Comfortable with in-person family engagement, tours, and public-facing interaction
• Ability to collaborate across teams (Centre Directors, Marketing, Billing) without direct authority
• Adaptability in a fast-paced, evolving organizational setting

Work Environment Requirements

• Hybrid work model with regular in-office and on-campus presence required
• Ability to travel and support across multiple assigned centres in Alberta, BC, and Saskatchewan
• Standard working hours aligned with business needs, with flexibility during peak enrollment periods
• Ability to manage periods of high volume and time-sensitive work

Additional Requirements

• Ability to maintain confidentiality and handle sensitive family information appropriately
• Commitment to delivering a high-quality experience for families and internal stakeholders
• Willingness to take on additional responsibilities as required to support business needs
• Alignment with the organization's values, standards, and commitment to excellence in early childhood education