Retail Programs & Remarketing Specialist

Volkswagen Group Canada Inc.; Ajax; On-site; CAD 60,000 - 100,000; Full time

Benefits offered by this job

Health Insurance Coverage

Health Spending Account

Retirement Plans & Savings

Bonus & Merit Program

Vehicle Leasing and Purchase Programs

Hybrid work environment

Job summary

Volkswagen Group Canada, Inc. is seeking a Retail Programs & Remarketing Manager to lead the design, publication, and governance of retail incentive programs and Certified Pre‑Owned initiatives.

You will collaborate with Sales, Finance, Marketing, Field teams, and dealers to translate strategy into actionable programs, monitor performance, and optimize outcomes. The role offers a competitive CAD salary, comprehensive benefits, and a hybrid work environment in Canada.

Qualifications

• Bachelor's degree in Business, Finance or related field.
• 3+ years automotive experience including retail experience.
• Experience managing and administering sales programs, conducting financial analysis, and remarketing assets.
• High accountability and ownership of processes and outputs.
• Detail oriented with a process mindset.
• Strong analytical and critical thinking skills.
• Collaboration and stakeholder integration skills.
• Exceptional communication skills: interpersonal, presenting and written.
• Strong technical proficiency with advanced Excel skills.

Responsibilities

• Prepare and maintain monthly incentive forecasts and reporting, tracking program performance vs. plan and key inputs.
• Support budget planning by monitoring spending, volumes, variances, and developing scenario analyses.
• Conduct post-program analysis and reporting to evaluate effectiveness and opportunities.
• Develop monthly sales, competitive and incentives presentations and support ad hoc analysis.
• Collect, analyze, and distribute competitive incentive, loyalty KPIs and sales program intelligence.

Skills

Retail programs

Incentives planning

Data analysis

Stakeholder collaboration

Excel proficiency

Communication skills

Education

Bachelor's degree in Business/Finance

Tools

Excel

Job description

It’s more than just a career; it’s a passion. While we love our vehicles, we recognize that it’s the people behind them who truly make them exceptional. We cherish our open and speak-up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team.

At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience.

Why Join Us?

• Competitive compensation and comprehensive benefits
• Opportunities for growth and development
• A flexible, collaborative work culture
• The chance to work with innovative Volkswagen and Audi vehicles

Role Description

The Retail Programs & Remarketing Manager is responsible for the operational aspects of Volkswagen’s retail sales programs and Certified Pre‑Owned activities, including execution, optimization, and day‑to‑day management of programs that support both new vehicle sales performance and used vehicle lifecycle outcomes.

Reporting to the Manager, Incentives Planning, Certified Pre‑Owned & Loyalty, this role translates strategic direction into actionable programs, ensuring retail incentives, tactical offers, and CPO initiatives are accurately developed, implemented, and monitored.

The Role Plays a Critical Part In

• Delivering retail incentive and CPO programs and sales support tools, including the creation, publication, reporting, and maintenance of all sales and loyalty bulletins
• Analyzing the competitive landscape and providing data‑driven insights to support program optimization
• Collaborating with Sales, Finance, Incentives Help Desk (IHD), Marketing, Field team, and third‑party vendors to ensure effective and accurate program execution

Salary range is dependent on factors such as industry‑based experience, skills, training, credentials, and other qualifications. The salary range for this role is $60,000.00 to $100,000.00, actual pay may vary based on experience, education, and internal compensation practices.

Duties & Responsibilities

Analysis & Reporting

• Prepare and maintain monthly incentive forecasts and reporting, tracking program performance vs. plan and key variable inputs (sales channel mix, capitalized costs and term mix) to ensure accuracy of financial analysis and planned spend.
• Support budget planning by monitoring spending, volumes, and variances, and developing scenario analysis to assess risks, opportunities, and volume impacts
• Conduct post‑program analysis and reporting to evaluate effectiveness and improvement opportunities
• Develop monthly sales, competitive and incentives approval presentations, and support ad hoc analysis.
• Collect, analyze, and distribute competitive incentive, loyalty KPIs and sales program intelligence to support business planning and decision‑making.

Retail Program Execution & Delivery

• Develop, publish, and maintain monthly retail incentive programs, including matrices, bulletins, and dealer communications
• Translate strategic program direction into accurate, executable program structures (rates, cash, lease/finance support)
• Ensure timely and error‑free program launches, working closely with the Incentives Help Desk, and coordinating translations and approvals.
• Provide all required program information to Volkswagen Finance (VCCI), Marketing, Field team and other stakeholders
• Maintain consistency across internal systems, dealer communications, and customer‑facing tools

CPO & Remarketing

• Support execution of Certified Pre‑Owned strategies, including volume planning, budget alignment, sales objectives, and program optimization
• Track and report used vehicle and CPO KPIs to support dealer engagement, retention growth and used vehicle portfolio management.
• Support Certified Pre‑Owned pipeline health through data analysis, VCAS support, program coordination, and reporting

Program Coordination & Operation Support

• Serve as a key contact for dealer and Field inquiries related to programs, payments and exception requests.
• Coordinate with Marketing to ensure programs are correctly reflected across digital and retail assets.
• Liaise with Field team to ensure program clarity, adoption, and dealer readiness
• Coordinate claims processing and VCAS with internal and external partners
• Continuously improve tools, templates, and workflows to increase efficiency
• Support risk management (risk radar) and compliance with legal and program guidelines

Qualifications

• Bachelors degree in Business, Finance or a related field
• 3+ years’ automotive experience, including retail experience
• Experience with managing and administrating sales programs, conducting financial analysis, and remarketing assets
• High accountability and ownership of processes and outputs
• Detail orientated with a process‑oriented mindset
• Strong analytical and critical thinking skills
• Collaboration and stakeholder integration skills
• Exceptional communication skills: interpersonal, presentation and written
• Strong technical proficiency with advanced Excel skills

Why You’ll Love Working Here

Full‑time employees of Volkswagen Group Canada, Inc. enjoy these benefits:

• Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.
• Health Spending Account: Extra support for your wellness needs.
• Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future
• Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture
• Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.
• Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.
• Personal Days: We value work‑life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.
• Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.
• Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.
• Wellness Programs: We prioritize our employees’ holistic well‑being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.
• Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long‑term career development.

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted. Volkswagen Group Canada uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws.

Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point - such as for an interview, assessment, or application, please notify your recruiter or email us in advance at [e-mail]. We'll work with you to arrange reasonable accommodation to meet your needs.