Sales Planning and Reporting Specialist

Volkswagen Group Services GmbH; Ajax; Hybrid; CAD 65,000 - 80,000; Full time

Benefits offered by this job

Health Insurance Coverage

Retirement Plans & Savings

Bonus & Merit Program

Vehicle Leasing and Purchase Programs

Job summary

Volkswagen Group Canada, Inc. in Ajax, ON, is seeking a Sales Planning and Reporting Specialist to deliver market insights, KPI development and national planning.

You will coordinate long-term planning with AUDI AG, manage data from internal and external sources, and support the execution of the sales plan to meet market demand. The role requires 2+ years in Marketing & Sales, an associate degree, and advanced skills in spreadsheets, PowerPoint and Tableau.

Qualifications

• Associate Degree / College Degree in Business Administration, Finance, Statistics, Mathematics, or similiar field and/or equivalent working experience
• 2+ years of Marketing & Sales experience

Responsibilities

• Construct a monthly 3 month strategy to ensure effectiveness and optimization of the annual sales plan
• Insights on carline performance, stock levels, aging
• Regional trends and recommendations
• Industry analysis of sales forecast and market data
• Develop and maintain SAAR for import high group in Canada
• Prepare and present monthly sales reports and market segmentation

Skills

Analytical thinking

Communication skills

Finance knowledge

Education

Associate Degree / College Degree (Business Administration, Finance, Statistics, Mathematics)

Tools

Tableau

Excel

PowerPoint

Job description

It’s more than just a career; it’s a passion. While we love our vehicles, we recognize that it’s the people behind them who truly make them exceptional. We cherish our open and speak‑up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team.

At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience.

Why Join Us?

• Competitive compensation and comprehensive benefits
• Opportunities for growth and development
• A flexible, collaborative work culture
• The chance to work with innovative Volkswagen and Audi vehicles

Position Overview

The Sales Planning and Reporting Specialist plays a key role in providing the sales team with a deep understanding of market trends and competitive factors to support our short and long-term planning. The role is responsible for centralizing key national initiatives, the development of national reporting/KPI development, supporting the development of action plans to ensure all models achieve their sales/inventory objective. As Audi Canada grows its business, this role is vital to have a strong understanding of market conditions to ensure proper strategic planning, leading to proper allocation of product to meet market demand. This role is also responsible to coordinate the the long-term planning initiatives with AUDI AG, which includes creating and growing a network of market data from internal and third party sources. This role is also responsible for managing GHG and ZEV mandates to ensure planning meets credit/malus objective balance.

Key Responsibilities

• Construct a monthly 3 month strategy to ensure effectiveness and optimization of the annual sales plan
• Insights on carline performance, stock levels, aging
• Regional trends and recommendations
• Effectiveness of competitive sales and opportunities
• Overlay health of marketing funnel for discerning gaps and opportunities for awareness, consideration and transaction
  • Take a lead in presenting the gaps to the operation and marketing teams, making recommendations
• Industry Analysis
  • Detailed analysis of the Volkswagen Group sales forecast & Canadian third party forecasts to determine risk and opportunity in the marketplace as it relates to long term production planning
  • Develop and maintain a Seasonally Adjusted Annualized Rate (SAAR) for the import high group in Canada.
  • Collect, distribute and store all sales data and information to ensure readily available for review and use in future analysis.
  • Support annual plan leveraging market reporting and maintaining carline level market share as the plan adjusts.
• Long-term Planning
  • Overall lead for long-term planning. Contruct and design segment opportunity using market forecast, pricing, product premise, economic trends, CO2 compliance and competitive analysis.
  • Make recommendations to sales leadership, Audi Canada Management Team, and AUDI AG for growth and opportunity.
  • Work closely with Audi of America, Volkswagen Canada and others to build scenarios for new platforms.
  • Support scenario change plans based on market changes
  • Working with other key stakeholders (Product, Audi AG, Sales Dept), to support the development of our long-term sales plans utilizing key tools and programming within the sales department
  • Construct Business Review meetings with AUDI AG, making insight-based recommendations to grow volume and profit in the Canadian market.
  • Align and prepare all volume planning and reporting with Group forecasts by segment.
  • Incorporate AUDI AG input and premise guidance into all volumes planning
• Support in presenting the plan and gaining approval to the management team for Audi Canada as well as to North America Region
• Work closely with short-term planning on C02 compliance planning for short and long-term
• Develop and continually enhance efficiency of reporting, presentation and reporting templates by establishing repeatable and interchangeable formats.
• Liaise with industry representatives such as DesRosiers, Autodata, AIAMC, ALG, POLK, Maritz, GFK and Canadian Blackbook to acquire required data inputs for preparation of programs, reports, and/or presentations.
• Support various projects within the organization
• Manage, improve and distribute the following reports on time:
  • All Audi monthly sales reports, including monthly information exchange with AIAMC
  • Monthly market sales and segmentation reports
  • Monthly business review presentations
  • Monthly importation reports
• Support reporting strategy to enhance automation and the usage of new tools

Qualifications

Formal Education

• Associate Degree / College Degree in Business Administration, Finance, Statistics, Mathematics, or similiar field and/or equivalent working experience

Experience

• 2+ years of Marketing & Sales experience

Ideal Candidates would be/have...

• Results Driven
• Detail and Process Orientation
• Ownership / Responsibility
• Customer Focus
• Analytical thinking - using logic and reason, turning data into actionable understanding
• Conceptual thinking - strategic and creative
• Problem solving - identify and overcome
• Creator - thrives in building solutions, not maintaining the existing
• Communication skills - interpersonal, presentation and written
• Advanced computer skills - highly skilled in the use of spreadsheet and presentation software and Tableau
• Integration - joining people, processes or systems
• Fascination in finding and explaining truths in volumes of data
• Having an aptitude for all things automotive
• Fluency in French is an asset

Work Flexibility:

• This position is Hybrid

Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications. The salary range for this role is $65,000-$80,000, actual pay may vary based on experience, education, and internal compensation practices.

This posting relates to an existing vacancy within our organization

Why You’ll Love Working Here

Full-time employees of Volkswagen Group Canada, Inc. enjoy these benefits:

• Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.
• Health Spending Account: Extra support for your wellness needs.
• Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future.
• Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture.
• Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.
• Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.
• Personal Days: We value work-life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.
• Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.
• Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.
• Wellness Programs: We prioritize our employees’ holistic well-being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.
• Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long‑term career development.

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted. Volkswagen Group Canada uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws.

Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point—such as for an interview, assessment, or application—please notify your recruiter or email us in advance at [e-mail]. We’ll work with you to arrange reasonable accommodation to meet your needs.

Location: Ajax, ON, CA, L1S 7G7

Working Model: Full-time

Contract Type: Unlimited

Remote Working: According to company policy

Posting Date: Aug 18, 2026

Sophisticated, innovative, and bold. These are just a few words that describe the Audi brand. At Audi Canada, we are always searching for top talent looking to rewrite and redefine what it means to work in the automotive industry. With your help, we can change history. To learn more about our exciting job opportunities, please visit our career page.