Retail Operations Marketing Manager (12+ month contract)

Volkswagen Group Canada Inc.; Ajax; On-site; CAD 70,000 - 90,000; Full time

Job summary

Volkswagen Group Canada Inc. is seeking a Retail Operations Marketing Manager to bridge Sales, Incentives, and Marketing communications. This pivotal role involves managing dealer communications, overseeing marketing campaigns, and educating Area Managers to enhance retail sales. Ideal candidates will possess a Bachelor's in Marketing and significant digital marketing experience.

Benefits

Collaborative and flexible team environment

Comprehensive benefits

Competitive compensation

Professional development opportunities

Community-focused events

Qualifications

• Minimum 2 years of digital marketing experience, focusing on media and customer lifecycle.
• Strong understanding of media channels and KPIs.
• Proactive problem-solving and strategic thinking abilities.

Responsibilities

• Manage and troubleshoot the Automated Offers Program.
• Coordinate incentives for AOP ingestion.
• Act as contact for dealers regarding marketing channels.

Skills

Digital Marketing

Marketing Analytics

Project Management

Communication

Collaboration

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Digital Marketing

Bachelor's Degree in Business

Job description

Retail Operations Marketing Manager (12+ month contract)

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Overview

We are seeking a Retail Operations Marketing Manager at our Ajax, ON corporate offices. This role is pivotal in bridging Sales, Incentives, and Marketing communications to ensure effective consumer-facing retail marketing campaigns. The candidate will serve as a marketing consultant to Area Managers and Dealers, ensuring alignment and performance of Tier 3 (dealer-level) marketing and advertising.

Key Responsibilities

• Manage and troubleshoot the Automated Offers Program (AOP), including input, oversight, and grid distribution.
• Coordinate incentives, creating detailed breakdowns by model and region for AOP ingestion.
• Act as the main contact for dealers regarding marketing, advertising, and media channels, with a focus on digital.
• Educate and support Area Managers on best practices in dealer marketing to enhance retail sales.
• Create and oversee regional retail marketing briefs, ensuring alignment with regional goals and market dynamics.
• Collaborate with advertising agencies and vendor partners for integrated retail campaigns.
• Manage dealer websites, ensuring content accuracy, consumer journey optimization, and lead management.
• Collect, analyze, and report on dealer advertising and media performance metrics monthly.
• Oversee dealer digital programs, including website management, lead flow, and asset management.
• Support the development and execution of retail marketing campaigns, including digital and traditional media.
• Provide training and reports to dealers and Area Managers, leveraging data insights for continuous improvement.

Minimum Qualifications

• Bachelor's Degree in Marketing, Digital Marketing, Business, or related field.
• 2+ years of digital marketing experience, with a focus on media and customer lifecycle marketing.
• Strong understanding of media channels, KPIs, and marketing analytics.
• Excellent communication, collaboration, and project management skills.
• Ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Proactive problem-solving and strategic thinking abilities.

What You’ll Get

• A collaborative and flexible team environment.
• Comprehensive benefits and competitive compensation.
• Opportunities for professional development.
• Participation in community-focused events.

Additional Information

Volkswagen Group Canada is committed to providing accommodations for applicants with disabilities throughout the hiring process. Please inform us in advance if accommodations are needed.