Remote Product Marketing Manager & Content Strategist

Icon Ventures; Canada; Remote; CAD 140,000 - 203,000; Full time

Benefits offered by this job

100% Work from Home

Job summary

TrustArc is seeking a remote Product Marketing professional to accelerate awareness, adoption, and advocacy of its privacy management solutions. The role combines education, storytelling, and demand-generation content across blogs, demos, emails, and landing pages.

You will write and optimize messaging for new and existing capabilities, support launches, and educate sales teams while collaborating with product marketing, content, and privacy experts in a fully remote setting.

Qualifications

• 3+ years in product marketing or similar roles.
• 3+ years writing a full range of content (ebooks, blogs, demos, emails, sales materials).
• Experience in SaaS or B2B is a plus.
• Experience testing and optimizing content and CTAs to drive engagement.
• Strong written and verbal communication skills.
• Ability to distill complex technical concepts into digestible content.

Responsibilities

• Be the chief product evangelist for the TrustArc product you represent, promoting and enabling adoption.
• Deliver high-quality messaging and positioning for new and existing capabilities.
• Create content for product launches, positioning, sales materials, and demand generation campaigns.
• Write and test website content with a data-driven perspective.
• Project manage video content development and collaborate with internal/external teams.
• Develop website content with strong solution marketing messaging for complex tech.
• Conduct customer, market, and competitive research to shape messaging and artifacts.
• Lead product marketing activities for launches and educate sales teams.
• Support marketing in lead-gen activities like webinars and trade shows.

Skills

Product marketing

Content writing

SaaS/B2B

Content testing

Project management

Written communication

Strategic campaigns

Technical storytelling

Job description

TrustArc is seeking a remote Product Marketing professional to accelerate awareness, adoption, and advocacy of its privacy management solutions. The role combines education, storytelling, and demand-generation content across blogs, demos, emails, and landing pages.

You will write and optimize messaging for new and existing capabilities, support launches, and educate sales teams while collaborating with product marketing, content, and privacy experts in a fully remote setting.