Product Marketing Manager

TrustArc; Canada; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Unlimited PTO

Flexible working hours

Work from home environment

Job summary

TrustArc, the leader in data privacy, seeks a full stack content strategist and product marketer to accelerate awareness, adoption, and advocacy for TrustArc products. You will be a critical-thinker, problem-solver, and do-er who helps educate and clarify the privacy space.

You will craft messaging and content for product launches, campaigns, and sales materials, and run campaigns across landing pages, emails, social media, and blogs.

Responsibilities

• You welcome the challenge to be the chief product evangelist for the TrustArc product you represent.
• Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
• Create content to support product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
• Write and experiment (A/B test) website content with a data-driven perspective.
• Project manage and work with internal and external collaboratives on product demo videos with experience writing and developing video content.
• Develop website content with an eye for solution marketing messaging and ability to make technical content easy to understand.
• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
• Drive market analysis, competitor research

Job description

About Us

As the leader in data privacy, TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. TrustArc is the only company to deliver the depth of privacy intelligence, coupled with the complete platform automation, that is essential for the growing number of privacy regulations in an ever-changing digital world. We have a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk, and build trust. For additional information visit www.trustarc.com .

About Us

As the leader in data privacy, TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. TrustArc is the only company to deliver the depth of privacy intelligence, coupled with the complete platform automation, that is essential for the growing number of privacy regulations in an ever-changing digital world. We have a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk, and build trust. For additional information visit www.trustarc.com .

We invest in our team members' work-life balance, with unlimited paid time off, flexible working hours, and a work from home environment. We support employees with their own industry specific learning.

All of our above initiatives and employee support is in line with our seven core values: Customer Obsessed, Fearless, Accountable, Collaborative, Agile, Transparent and Effective. We like to encourage our employees to end each day with the question: \"Which value(s) did I demonstrate today?\" And we acknowledge exceptional work through our semi-annual awards, which includes a paid vacation!

The Opportunity

Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. Looking for a \"full stack\" content strategist and product marketer - a critical-thinker, problem-solver, and do-er who can help with education and understanding of the exciting privacy space.

What You Will Do

• You welcome the challenge to be the chief product evangelist for the TrustArc product you represent. This includes internal and external promotion and enablement.


• Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.


• Create content to support product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).


• Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.


• Project manage and work with internal and external collaboratives on product demo videos - with experience writing and developing video content.


• Develop website content with an eye for solution marketing messaging and ability to make technical content easy to understand.


• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.


• Drive market analysis, competitor research,