Senior SEO Strategist: Own Growth & Technical Execution

Blacksmith Agency LLC; Canada; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency LLC is seeking an seasoned SEO Strategist to own and execute the organic search roadmap for a diverse client portfolio. You will lead audits, guide SEO specialists and content writers, and ensure measurable growth across technical, on-page and content initiatives.

You will participate in sales calls to shape strategy, translate complex SEO insights for executives, and manage local and international SEO efforts from a fully remote location.

Qualifications

• 5+ years hands‑on SEO experience, ideally in an agency setting with multiple active clients.
• Proven track record of delivering measurable organic growth, with examples supported by first‑party data.
• Strong working knowledge of GA4, Google Search Console, Ahrefs or SEMrush.
• Direct experience implementing metadata, schema, redirects and internal linking across a variety of industry websites.
• Confident conducting keyword research and mapping SEO strategy to business goals.
• Ability to create and articulate strategic recommendations to clients and AEs.
• Demonstrated ability to oversee execution teams (specialists, writers, link builders) and manage deliverable quality.
• Strong analytical skills and the ability to diagnose ranking or traffic issues quickly.
• Excellent communication and collaboration skills in a remote team environment.

Responsibilities

• Lead organic search strategy for all SEO clients across multiple industries.
• Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for clients, covering technical SEO, on-page, content and link acquisition.
• Translate complex SEO recommendations into simple, clear explanations for executives.
• Conduct in-depth technical SEO audits, competitive gap analyses and keyword opportunity mapping.
• Run technical audits using tools like Screaming Frog, Ahrefs and SEMrush, and summarize findings in plain language with prioritized action steps.
• Implement on-page SEO updates directly in CMS platforms (WordPress) with meta tags, headers, alt text, internal links and schema markup.
• Create SEO briefs and content outlines to guide writers, review drafts before publishing.
• Manage and improve local SEO for clients with physical locations.
• Research backlink opportunities through competitor analysis, brand mentions and digital PR partners, and support execution where relevant.
• Own client performance across technical SEO, on-page, content and authority building.
• Track rankings, crawl health, Core Web Vitals and conversions through Ahrefs, GA4 and Search Console.
• Ensure strategies align to traffic, conversions and revenue, not vanity metrics.
• Stay informed on Google algorithm updates and adjust strategy accordingly.
• Provide weekly direction and QA for deliverables from SEO specialists, content writers and link builders.
• Eliminate low-quality work and maintain client-ready standards.
• Coordinate priorities with the Marketing PM to keep timelines aligned.
• Generate monthly and quarterly reports using GA4 and other tools, highlighting wins and next steps.
• Present performance summaries and strategy to clients in plain-English terms.
• Oversee reporting accuracy and insights from PM or specialists.

Skills

SEO experience

GA4

Google Search Console

Ahrefs

SEMrush

Metadata & schema

Redirects

Internal linking

Keyword research

Strategic recommendations

Team leadership

Remote collaboration

Tools

Jira

ClickUp

Asana

Job description

Blacksmith Agency LLC is seeking an seasoned SEO Strategist to own and execute the organic search roadmap for a diverse client portfolio. You will lead audits, guide SEO specialists and content writers, and ensure measurable growth across technical, on-page and content initiatives.

You will participate in sales calls to shape strategy, translate complex SEO insights for executives, and manage local and international SEO efforts from a fully remote location.