Hybrid PPC Lead for B2B/B2C Growth & ROI

NRI Industrial Sales; Mississauga; Hybrid; CAD 70,000 - 150,000; Full time

Benefits offered by this job

Life Insurance

Extended Health Care

AD&D Insurance

Access to Lumino Health Virtual Care

RRSP with company matching

Diversity, Equity & Inclusion

Job summary

A leading industrial solutions provider located in Mississauga is seeking a highly skilled PPC Specialist to lead digital advertising campaigns. This role involves managing campaigns across Google Ads, Bing, and LinkedIn, focusing on ROI and optimization. The ideal candidate will have over 5 years of experience and be proficient with tools such as GA4 and SEMRush. Competitive salary and benefits are offered in a hybrid work environment.

Qualifications

• 5+ years of experience in digital advertising campaigns with proven ROI, especially in the U.S. market.
• Strong understanding of conversion rate optimization (CRO) and landing page best practices.
• Demonstrated expertise managing Google Ads, Bing Ads, and LinkedIn Ads.

Responsibilities

• Develop and manage PPC campaigns across Google, Bing, LinkedIn, and other channels.
• Monitor performance, analyze KPIs, and optimize for key outcomes.
• Write compelling ad copy and align messaging to target audiences.

Skills

PPC Campaign Management

Digital Advertising

Google Ads

Bing Ads

LinkedIn Ads

Copywriting

Analytical Skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

Hotjar

SEMRush

Job description

A leading industrial solutions provider located in Mississauga is seeking a highly skilled PPC Specialist to lead digital advertising campaigns. This role involves managing campaigns across Google Ads, Bing, and LinkedIn, focusing on ROI and optimization. The ideal candidate will have over 5 years of experience and be proficient with tools such as GA4 and SEMRush. Competitive salary and benefits are offered in a hybrid work environment.