Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Kitchener; A distancia; CAD 127.000 - 212.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will lead paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, shaping budgets, bids and creative testing while ensuring accurate conversion tracking and reporting for ongoing client

Formación

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsabilidades

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Conocimientos

Campaign optimization

Budget management

ROAS improvement

Agency experience

Herramientas

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Descripción del empleo

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will lead paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, shaping budgets, bids and creative testing while ensuring accurate conversion tracking and reporting for ongoing client