Remote Creative Lead for DTC & Performance

Jobgether; Canada; Remote; CAD 125,000 - 156,000; Full time

Benefits offered by this job

Salary 8k–10k USD/mo

Performance bonus up to 3k USD

Fully remote

US time-zone overlap

High ownership role

Cross-agency leadership

Job summary

Partner company in Canada is seeking a Creative Lead – DTC & Performance Creative to drive high-ownership creative leadership in a fast-growing direct-to-consumer environment.

You will oversee the creative engine across agencies and internal teams, guiding research-to-production processes, QA, testing, and iteration, with performance metrics guiding decisions and a focus on scalable systems and workflows.

Qualifications

• 4+ years of experience in performance creative, production, agency management, or related field.
• Proven experience managing creative agencies, vendors, or freelance partners.
• Strong experience briefing and developing paid social creative for Meta and TikTok.
• Solid understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing.
• Ability to connect creative decisions to performance metrics and business outcomes.
• Excellent written communication for asynchronous collaboration, briefing, feedback, and reporting.

Responsibilities

• Own end-to-end creative production across external agencies and internal teams.
• Lead agency relationships, biweekly calls, set expectations, review output.
• Develop ~10 creative briefs per week using research and performance data.
• Oversee scripts, concepts, UGC ideas, hooks, video edits, landing-page concepts.
• Provide clear, actionable creative feedback to strategists, editors, designers, and agencies.
• Manage creative workflows and production tracking via Notion or similar tools.
• Research winning ads, reviews, competitors, audience pain points, and offers.
• Analyze performance to identify successful concepts and opportunities to test.
• Translate weekly insights into reports, recommendations, and repeatable systems.
• Collaborate across teams to improve production efficiency and campaign results.

Skills

Performance creative

Agency management

Paid social briefs

DTC/eCommerce

Analytical reasoning

Written communication

Tools

Notion

Job description

Partner company in Canada is seeking a Creative Lead – DTC & Performance Creative to drive high-ownership creative leadership in a fast-growing direct-to-consumer environment.

You will oversee the creative engine across agencies and internal teams, guiding research-to-production processes, QA, testing, and iteration, with performance metrics guiding decisions and a focus on scalable systems and workflows.