Regional Sales & Marketing Manager

ecl.vincere.io; Edmonton; On-site; CAD 90,000 - 120,000; Full time

Job summary

Nunastar Properties Inc. seeks a Regional Sales & Marketing Manager in Edmonton to lead sales, business development and marketing for the Frobisher Inn in Iqaluit and Explorer Hotel in Yellowknife.

You will build relationships, open doors, and convert opportunities while driving occupancy and revenue. The role requires 5+ years in hotel sales or business development, strong negotiation and presentation skills, and the ability to work independently with hotel leadership and industry partners.

Qualifications

• Minimum 5 years of progressive hotel sales, hospitality sales, or business development experience.
• Proven success meeting or exceeding sales and revenue targets.
• Experience managing corporate accounts, group business, conferences, meetings and events.
• Understanding of hotel sales cycles and key commercial performance measures.

Responsibilities

• Develop and execute annual sales and business development strategies for the Frobisher Inn and Explorer Hotel.
• Identify, pursue, and secure new corporate, government, group, airline, tourism, and project-based business opportunities.
• Establish and maintain strong relationships with decision-makers, stakeholders, and industry partners.
• Conduct sales calls, client presentations, networking events, trade shows, and site visits.
• Negotiate preferred rate agreements, corporate contracts, room blocks, group bookings, and event agreements.
• Maintain an active sales pipeline and consistently pursue new revenue opportunities.
• Develop and implement account retention and account growth strategies.
• Represent Nunastar Properties at hospitality, tourism, and industry-related events.

Skills

Sales leadership

Relationship building

Business development

Negotiation

Networking

Market development

Strategic planning

Education

Post-secondary education in marketing or related discipline

Tools

Opera PMS

Oracle Sales & Events

CRM platforms

Delphi

Job description

THE OPPORTUNITY

We have an exciting opportunity for a relationship-focused hospitality sales professional who enjoys building business, creating partnerships, and driving results to join Nunastar Properties Inc. as Regional Sales & Marketing Manager in Edmonton, Alberta. Reporting to the Vice President, Hotels, this role will lead sales, business development and marketing initiatives supporting the Frobisher Inn in Iqaluit, Nunavut and the Explorer Hotel in Yellowknife, Northwest Territories.

The Regional Sales & Marketing Manager will serve as the primary sales representative for Nunastar’s hospitality portfolio, working closely with hotel leadership to drive commercial performance and long-term growth. With planned hotel developments underway in Yellowknife and Iqaluit, this role offers the opportunity to help shape and support the growth of a four-hotel portfolio by 2029.

THE IDEAL CANDIDATE

The ideal candidate is first and foremost a sales leader who understands that success comes from building relationships, opening doors, creating opportunities, and converting business. Motivated by business growth and measurable results, the successful candidate will focus on creating new opportunities rather than simply maintaining existing business and will be comfortable carrying direct accountability for sales performance.

Nunastar is looking for a professional, proactive and hands-on individual who is comfortable engaging directly with clients and representing the organization in the market. The ideal candidate will bring a long-term mindset and demonstrated commitment, with the drive to contribute to Nunastar’s continued growth.

THE ORGANIZATION

We are Northern Canada's premier owners, developers, and managers of residential, hospitality and commercial properties and the best employer to work with.

Headquartered in Edmonton, Alberta, Nunastar Properties Inc. is one of the leading residential and commercial real estate companies in Canada’s North. Nunastar is also one of the largest hospitality and lodging providers in the North.

Nunastar's real estate holdings in Iqaluit include 100,000 sq. ft. of commercial and retail space in the Astro Hill Complex and 415 residential apartment units and townhouses.

Frobisher Inn – Iqaluit, Nunavut

The Frobisher Inn is the largest full-service hotel in Canada’s Eastern Arctic with 96 guest rooms and a variety of dining options, including the Caribrew Cafe, Storehouse Bar & Grill, and The Frob Eatery. The Frobisher Inn offers top-rated service for the business traveller, adventurer, or anyone looking for a great place to stay in Iqaluit.

The Explorer Hotel – Yellowknife, Northwest Territories

The Explorer Hotel is the premier full-service hotel in Canada’s North with 259 guest rooms, a variety of contemporary dining options and 7,500 square feet of flexible meeting and conference space. The Explorer Hotel offers top-rated service for the adventurer, business traveller, or a team that is looking for a unique and special place to hold your next event.

Mission

To create exceptional places for people and unparalleled experiences.

Core Values

People

We are talented and positive people who achieve great things.

Service

We take pride in providing great service with a memorable impact.

Integrity

We are open, honest, and do what we say.

Respect

We value our teams, customers, and communities.

Persistence

We overcome challenges with resilience and determination.

For more information, please visit their website: www.nunastar.com

RESPONSIBILITIES

Sales & Business Development

• Develop and execute annual sales and business development strategies for the Frobisher Inn and Explorer Hotel.
• Identify, pursue, and secure new corporate, government, group, airline, tourism, and project-based business opportunities.
• Establish and maintain strong relationships with decision-makers, stakeholders, and industry partners.
• Conduct sales calls, client presentations, networking events, trade shows, and site visits.
• Negotiate preferred rate agreements, corporate contracts, room blocks, group bookings, and event agreements.
• Maintain an active sales pipeline and consistently pursue new revenue opportunities.
• Develop and implement account retention and account growth strategies.
• Represent Nunastar Properties at hospitality, tourism, and industry-related events.

Revenue Growth & Market Development

• Contribute to the achievement of occupancy, ADR, RevPAR, and TRevPAR objectives.
• Support growth in group, conference, meeting, banquet, and event revenues.
• Monitor market trends, competitor activity, and emerging opportunities.
• Identify new market segments that align with hotel revenue objectives.
• Collaborate with operational leadership on initiatives designed to improve market share and commercial performance.
• Monitor and report on sales performance, account production and pipeline growth, and contribute to annual budgeting, forecasting and strategic planning.

Marketing & Brand Development

• Support and contribute to the development of property-specific marketing initiatives.
• Collaborate with internal and external resources to execute sales-driven marketing campaigns.
• Assist in promoting accommodations, food and beverage offerings, meetings and events, and special promotions.
• Ensure consistent brand representation across all sales and marketing activities.
• Contribute content, ideas, and market intelligence to support digital marketing efforts.

QUALIFICATIONS

• Minimum 5 years of progressive hotel sales, hospitality sales, or business development experience.
• Post-secondary education in marketing or a related discipline is considered an asset.
• Hotel experience is strongly preferred, ideally within a four-star environment. Exceptional candidates from closely related hospitality sectors, including food and beverage or events, may also be considered.
• Proven success meeting or exceeding sales and revenue targets.
• Experience managing corporate accounts, group business, conferences, meetings and events.
• Understanding of hotel sales cycles and key commercial performance measures, including occupancy, ADR, RevPAR, and TRevPAR.
• Strong networking, negotiation, presentation, and relationship-building skills.
• Experience with Opera PMS, Oracle Sales & Events, Delphi, CRM platforms, or similar systems is considered an asset.
• Ability to work independently in a fast-paced environment.

KEY COMPETENCIES

• Demonstrates a strong ability to identify opportunities, develop new business, build an active pipeline, and convert prospects into long-term clients.
• Builds trust and lasting relationships with senior decision-makers, clients, industry partners, and key stakeholders to support repeat business and sustainable revenue growth.
• Understands market segmentation, sales strategy, competitive activity, and how sales efforts influence occupancy, ADR, RevPAR, TRevPAR, and overall hotel profitability.
• Effectively manages key accounts and negotiates corporate agreements, preferred rates, room blocks, group bookings, and event arrangements.
• Communicates professionally and confidently with clients and stakeholders through sales calls, presentations, networking events, conferences, and industry functions.
• Works effectively with hotel leadership, operations, revenue, reservations, conference and events, marketing resources, and external partners to support commercial performance and the guest experience.

TRAVEL REQUIREMENTS

This Edmonton-based position requires approximately 6–8 weeks of travel annually, with occasional additional travel based on business needs. Travel includes regular visits to Nunastar’s properties in Yellowknife and Iqaluit, generally quarterly or as required, as well as client meetings, sales missions, industry conferences, trade shows, tourism and networking events, corporate events, and other business development activities throughout Alberta, Western Canada, and other strategic Canadian markets. The role may also include periodic international market development travel to Asia, South America, and Europe, approximately every two years, to support international visitation to Northern Canada.