Sales Manager

Holiday-In; Edmonton; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Group health benefits plan

RRSP contribution program

Complimentary on-site parking

Employee recognition programs

Employee referral program

Educational assistance program

Job summary

Holiday-In is seeking a dynamic Sales Manager to drive revenue and build strong market relationships in the Edmonton Area. The role focuses on leading sales initiatives, achieving revenue targets, and implementing strategic marketing plans.

The ideal candidate will have hotel sales experience, strong negotiation skills, and the ability to travel as needed; on-site responsibilities include collaboration with operations and marketing to maximize profitability.

Qualifications

• 2-3 years of hotel sales experience, preferably with corporate and group market knowledge.
• Proven ability to cultivate business relationships and drive revenue.
• Strong negotiating, presentation and decision‑making capabilities.
• Proactive sales approach with leadership and team collaboration.
• Willingness to travel and work flexible hours including evenings/weekends.

Responsibilities

• Develop and implement the hotel Sales Plan to achieve revenue goals.
• Represent the hotel to individuals, groups and corporations to secure repeat and new business.
• Proactively identify new opportunities via outside calls, calls, websites and events.
• Conduct property tours and entertain clients; coordinate with operations on promotions.
• Prepare weekly sales reports and manage client files and databases.
• Follow up on leads promptly and ensure customer satisfaction.

Skills

Negotiations

Presentation skills

Influencing skills

Time management

Interpersonal skills

Leadership

Tools

Microsoft Office

Word

Excel

PowerPoint

Job description

We are looking for a commercial leader who can drive revenue, build strong relationships in the market, and establish the hotel's presence in the Edmonton Area. This role calls for a dynamic, strategic sales leader with a passion for driving results.

As a Sales Manager, you will enjoy a comprehensive benefits package, including:

• Group health benefits plan
• RRSP contribution program
• Complimentary on-site parking
• Employee recognition programs
• Employee referral program
• Educational assistance program

The Sales Manager is responsible for managing and achieving the top line sales, generate controllable transient segments and group business sales for overall revenue generation. The successful candidate will solicit new business and achieve revenue goals established for the hotel. In addition, will implement sales and marketing strategies which facilitate achievement of budget objectives, profitability and return on investment, through building strong business relationships and using effective negotiations and sales practices.

Duties & Responsibilities

• Assists in the development and implementation of the hotel Sales Plan
• Represents the hotel to individuals, groups and corporations in order to ensure repeat business and gain new business
• Proactively researches and solicits new and repeat account opportunities through the use of prospecting techniques such as outside sales calls (pre-qualified and cold calls), telephone, websites, databases, trade shows, feeder market sales trips and other new business lead opportunities
• Conducts property site tours and entertains clients in-house or off-site
• Represents the hotel to the local community
• Works with Operations teams to ensure the appropriate hotel implementation of special promotions and sales initiatives
• Supports the service personnel in any way possible to enhance guest experience and satisfaction
• Meets and exceeds personal sales room night revenue goals: monthly, quarterly and yearly
• Utilizes the property management system
• Promptly sends proposals, contracts and other correspondence
• Accurately confirms all bookings, quotes and negotiated rates with adhering to hotel rate structure, credit policies and general hotel policies and procedures
• Maintains up-to-date and accurate client files, databases and tracking systems
• Stays familiar with industry trends via appropriate publications/trade memberships
• Involved in the creation and implementation of marketing and social media strategies
• Follows up on leads in a timely and professional manner within the respective territory both by telephone and by digital correspondence.
• Fully qualifies each piece of business to understand the overall potential of the booking.
• Responsible for full market knowledge as it relates to the strengths and weaknesses of top competitors and industry trends
• Develops and maintains positive relations with all guests, vendors, colleagues and brand sales offices while portraying a professional image at all times.
• Prepares weekly sales reports and attends weekly departmental and staff meetings
• Follows up on Groups to ensure customer satisfaction
• Other duties as assigned by the Regional Sales Manager
• Other duties as assigned by the Director of Sales & Marketing and General Manager

Minimum Qualifications and Skills:

• A minimum 2-3 years of hotel sales experience, preferably with corporate and group market experience
• A proven track record in cultivating business relationships and strong prospecting skills
• Strong negotiations, presentation, influencing skills and decision-making capabilities
• Experience in hotel industry with knowledge of competitive markets considered definite asset
• Ability to identify markets, develop sales/marketing strategies to penetrate markets in line with company business plan
• Possesses excellent organizational, time management, communication and interpersonal skills
• Background in the development & execution of business, marketing and sales plans
• Proactive sales approach, assertive, fast-paced, results oriented and driven to succeed
• Must be able to travel and may be required to work evenings and weekends as required
• Demonstrates strong leadership, team, communication and coaching skills
• Knowledge of Microsoft Office applications, Word, Excel and Power Point is essential
• High degree of professionalism and dedication

Mental Effort

• Listening and mental attentiveness in dealing with customer queries, and Director’s requirements.
• Mental effort required in multi-tasking and handling interruptions that require refocusing.
• Mental and visual concentration during computer work daily.

Physical Effort

• Sitting or standing for long periods of time.

Working Conditions

• Governed by concurrent and dynamic deadlines, despite conflicting priorities and frequent interruptions.
• Constantly handling of queries and calls from guests, potential guests, and other departments.
• Must have own vehicle and willingness to travel to events as required.
• Occasionally required to travel out of market.
• Must be able to work flexible hours.

Type of Supervision Required

Reports to the Director of Sales & Marketing and General Manager and works under minimal to no supervision. The Individual has complete responsibility to take whatever action is deemed advisable or necessary, subject only to the policies or general rules laid down.