Regional Sales Manager, Western Canada

Petcurean; Vancouver; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading company in the pet food industry is seeking a Regional Sales Manager for Western Canada. This key leadership role involves driving sales growth, managing a team of Territory Sales Managers, and ensuring alignment with national strategies. The ideal candidate will have a strong background in sales leadership, excellent coaching skills, and a passion for pet nutrition. This position offers a flexible remote work environment and various employee benefits.

Benefits

Flexible remote work environment

Vehicle Allowance

Professional Development opportunities

Staff Feeds program

Annual volunteer hours

Employee Assistance Program

Modern open concept office

Stocked coffee, tea and treats

Qualifications

• 5+ years of field sales leadership experience in CPG industry.
• Proven track record in managing remote teams and coaching sales professionals.

Responsibilities

• Lead regional sales initiatives and drive profitable growth.
• Manage the performance of Territory Sales Managers (TSMs) and coach them.
• Analyze market trends and adjust strategies accordingly.

Skills

People Leadership

Sales Execution

Operational Discipline

Performance Management

Accountability & Achievement Orientation

Strategic Thinking

Analytical Acumen

Change Leadership

Mission-Driven

Collaboration & Communication

Education

Bachelor's degree in Business

Tools

Microsoft Office Suite

CRM platforms

analytics tools

Job description

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Your Role at Petcurean: The Regional Sales Manager (RSM), Western Canada is a key leadership role at Petcurean, responsible for translating national sales strategy into effective regional execution. Leading a team of Territory Sales Managers (TSMs), the RSM is accountable for driving sales growth, deepening customer and distributor relationships, and ensuring performance targets are met or exceeded across the Western Canadian region.

With a strong focus on coaching, development, and consultative selling, the RSM empowers their team to deliver exceptional customer experiences and build meaningful, sustainable partnerships. This role serves as a strategic connector between Petcurean's national priorities and the unique needs of the local market-ensuring alignment, operational excellence, and a continued commitment to our mission of putting pets first.

If you were the Regional Sales Manager now, here are some of the core activities you would be doing:

Sales Leadership & Strategy

• Lead regional sales initiatives, driving profitable growth through effective planning, execution, and accountability.
• In partnership with the Director of Sales, Canada, develop and refine regional sales strategies and plans, including:
• DAMP/KAMP/SAMP Programs
• Corporate Promotional Programs
• Colaborate in the development of marketing collaterals
• Take full ownership of regional distributor relationships, ensuring partners meet revenue, service, and budget targets.
• Collaborate with national sales leadership to align on distributor strategies and performance standards.
• Act as the primary escalation point for resolving issues raised by internal or external stakeholders.
• Manage the performance of Territory Sales Managers (TSMs), ensuring they meet their objectives and deliver results.
• Coach and mentor the team to adopt a consultative sales approach, focusing on growth and performance.
• Collaborate with the Sales Effectiveness Manager to create tailored coaching and training plans for TSMs.
• Conduct ride-alongs and one-on-one sessions to assess performance, provide feedback, and identify growth opportunities.
• Partner with Human Resources on recruitment, training, and retention efforts to build a top-performing sales team.
• Foster a high-performance culture based on accountability, growth, and teamwork.
• Collaborate and align with distributor sales teams to drive executional excellence and achieve mutual goals.

Key Account & Customer Management

• Work with the Regional Key Account Manager to ensure TSMs are focused on top accounts and maintaining strong local distribution relationships.
• Support the team in identifying new growth opportunities within channels and customer segments.
• Champion Petcurean's mission and brand by staying informed on products and industry trends.
• Contribute to the development of the regional sales budget, monitoring team expenses to ensure fiscal responsibility.
• Track and report sales performance against goals, evaluating the success of regional strategies.
• Analyze market trends and competitive landscape to identify opportunities and adjust strategies accordingly.

Additional Duties

• Willingness to roll up your sleeves and do what's necessary to get the job done and completes other duties as required within the same scope and level.

Here are some of the skills we are looking for our next Regional Sales Manager to bring to the team:

• People Leadership: Inspires, coaches, and develops sales professionals to reach their full potential, cultivating a team passionate about pet nutrition.
• Sales Execution: Translates strategy into action, ensuring consistent, high-quality customer engagement and execution in the field.
• Operational Discipline: Drives process adherence, time management, and administrative accountability across the team.
• Performance Management: Uses clear KPIs and data to set expectations, evaluate performance, and provide actionable feedback.
• Accountability & Achievement Orientation: Fosters a high-performance culture by setting clear expectations, holding team members accountable, and consistently driving toward measurable outcomes and stretch goals
• Strategic Thinking: Balances immediate tactical needs with long-term business priorities and continuous improvement.
• Analytical Acumen: Interprets data and market trends to optimize territory coverage and improve team focus.
• Change Leadership: Helps the team embrace and navigate change by communicating with transparency, managing resistance with empathy, and leading by example through periods of transformation or process evolution.
• Mission-Driven: Leads with empathy and purpose, aligned to Petcurean's promise of putting pets first and delivering meaningful customer experiences.
• Collaboration & Communication: Works effectively across departments and levels, bringing clarity and connection between field execution and broader business objectives.

Are you our next Regional Sales Manager? Here are some of our must-haves:

• Bachelor's degree in Business, Marketing, or a related field (or equivalent experience); formal sales or consultative selling training preferred.
• 5+ years of field sales leadership experience, preferably in the consumer-packaged goods (CPG) industry.
• Proven track record in managing remote teams, coaching sales professionals, and building high-performance cultures.
• Advanced experience with Microsoft Office Suite and CRM platforms and analytics tools to drive visibility and accountability.
• Willingness and ability to travel extensively within the assigned territory.

What's in it for you?

• Flexible remote work environment.
• Vehicle Allowance
• Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
• Staff Feeds program! Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
• Annual volunteer hours so you can give back to the causes that mean the most to you.
• Employee Assistance Program.
• Modern open concept office located in the beautiful Fraser Valley
• Stocked coffee, tea and treats at our office!

About Us

We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet speciality stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.

Equal Opportunity Statement

Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Management

• Industries

  Food Production

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