Territory Manager - Saskatchewan

CA01 Canopy Growth Corp; Saskatoon; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Car allowance

Extended health and dental coverage

Paid vacation

Job summary

Canopy Growth Corp. is seeking a Territory Manager to lead sales and community engagement in Saskatchewan from a remote, territory-based role. You will manage accounts, drive distribution, and build brand presence across retail locations, while reporting to the Regional Sales Manager.

The role requires 5+ years in sales roles, strong KPIs, and the ability to travel within the territory. A driver’s license and CRM proficiency are essential. Competitive salary with car allowance and benefits.

Qualifications

• 5+ years of sales/account management or trade marketing experience.
• Proven track record in meeting quotas and field KPIs.
• Ability to work independently in a remote field sales capacity.
• Data-driven mindset and comfort with CRM systems.

Responsibilities

• Oversee accounts within the territory and establish Canopy Growth as a preferred partner.
• Build brand recognition and drive community engagement in the territory.
• Identify and execute new distribution opportunities to grow market share.
• Drive marketing initiatives to build consumer loyalty and accelerate sales.
• Lead education sessions for partners and retail stakeholders.
• Maintain accurate account records and administrative data.

Skills

Sales experience

CRM proficiency

Data literacy

Driver's license

Tools

CRM systems

Job description

The Company

We are a leading global company committed to bettering lives through cannabis. At Canopy Growth, quality, consistency and trust guide everything we grow, make and deliver. From cultivation to consumer, we take a long-term view, with the ambition to help set the standard for the industry. We’re looking for principled, driven people who want to do meaningful work and help shape what comes next. We invest in our people, support their growth and value the different backgrounds, experiences and perspectives they bring. We believe the best of this industry is still ahead – and we intend to lead it there.

The Opportunity

The Territory Manager, Saskatchewan is responsible for managing sales and community engagement activities in their assigned territory. This is an exciting fast paced Sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manor, is data and category driven, and has the ability to engage and influence the community. This role will report to the Regional Sales Manager.

Responsibilities

• Oversee all accounts within the assigned territory, establishing the company as the preferred partner for key customers (Territory Management).
• Build brand recognition and drive community engagement across the assigned market (Brand Awareness & Engagement).
• Identify and execute new distribution opportunities to maximize profitable market share, volume, visibility, and service (Growth & Distribution).
• Drive marketing initiatives to build consumer loyalty and accelerate sales growth (Marketing Execution).
• Lead industry and brand education sessions for key partners and retail stakeholders (Stakeholder Education).
• Maintain accurate, up-to-date account records and administrative data (Territory Administration).

Key Performance Indicators (KPIs)

• Volume and market share growth.
• In-store merchandising standards and product placement.
• Distribution reach and product quality standards.
• Route plan compliance and call frequency requirements.

Strategic Partnerships

• Build and maintain long-term account relationships that align with the annual operating plan.

Retailer Collaboration

• Develop strong working relationships with store managers and frontline staff across all assigned retail locations.

Compliant Promotion

• Identify unique promotional opportunities within relevant regulatory frameworks.

Planning & Self-Management

• Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities (Sales Execution & Strategy).
• Allocate and track promotional and consumer budgets effectively to maximize ROI while remaining within financial and merchandising guidelines (Budget & Expense Management).
• Generate new sales leads, event partnerships, and local sponsorship opportunities (Pipeline Development).
• Facilitate community engagement, retailer-led training, and compliant product sampling (Local Initiatives).
• Autonomously manage daily operations, including weekly and monthly call planning (Schedule Optimization).

Experience & Qualifications

• Sales Experience: 5+ years of experience in Sales, Account Management, Category Management, or Trade Marketing.
• Track Record: Proven success in meeting or exceeding sales quotas and in-store execution KPIs.
• Industry Background: Experience in beverage alcohol or adjacent CPG sectors is considered an asset; previous Brand Manager experience is a plus.
• Territory & Remote Execution: Demonstrated ability to work independently in a remote field sales capacity.
• Customer-Centric Approach: Ability to translate consumer insights into actionable sales strategies.
• Data & Tech Literacy: Tech-savvy with comfortable navigating data-driven environments and CRM systems.
• Media Relations: Experience conducting local media interviews or serving as a brand spokesperson is an asset.
• Logistics & Travel Requirements: Clean driver's abstract and a willingness to travel within the territory.

Other Details

This is a full time remote position based out of Saskatoon, SK.

• Benefits – extended health and dental coverage, paid vacation and participation in our employer-supported retirement savings program.
• Salary – $75,000 – $85,000 + car allowance #LI-Remote.

Accommodations

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.

Recruitment Process

All applications for this role are reviewed manually; no AI-based screening or ranking tools are used. This post is for an existing vacancy. Canopy Growth is a leading global company committed to bettering lives through cannabis. With a focus on cultivation excellence, quality, trust, innovation and disciplined execution, we are a consumer-centric company serving patients, consumers and partners alike. We believe the best of this industry is still ahead – and we are building the team to lead it there.