Regional Sales Director (Northeast)

SiteOne Landscape Supply; Toronto; On-site; CAD 206,000 - 276,000; Full time

Job summary

A leading distributor of landscaping products seeks a Regional Sales Director in Toronto, Ontario. This role involves leading sales strategies, building high-performing teams, and driving revenue growth while collaborating across departments. Candidates need at least 8 years of sales management experience, ideally in the green industry, along with strong leadership and communication skills. A bachelor's degree in a relevant field is also required. Competitive compensation and benefits offered.

Benefits

Competitive Compensation

Medical, Dental and Vision plans

Paid Time Off

401k with company match

Tuition Reimbursement

Employee Assistance Program

Life Insurance

Qualifications

• 8+ years of successful sales management experience in a business-to-business sales environment.
• Green industry experience preferred.
• Experience with CRM management is a plus.

Responsibilities

• Lead and execute sales strategy across a defined region.
• Build and coach high-performing sales teams.
• Align sales efforts with marketing and operations.

Skills

Sales management experience

Customer-first mindset

Leadership skills

Communication skills

Understanding of finance

Education

Bachelor's degree in Business, Sales, or Marketing

Tools

CRM systems (Salesforce)

Excel

Job description

Company Overview

SiteOne Landscape Supply is the largest national distributor of landscaping products across the United States and Canada. As a leading supplier of wholesale goods for green industry professionals, we have a long history of serving those who design, build, and maintain outdoor spaces – from lawns and gardens to golf courses, sport fields and more. We pride ourselves on knowing our customers and their business better than anyone else and providing them with a one-stop shop of extensive inventory covering irrigation, lighting, turf and landscape maintenance, hardscapes, nursery, and pest control supplies.

At SiteOne, we are passionate about delivering an outstanding customer experience and will stop at nothing to help our customers win. We know that our associates are the key to this success, and our commitment to Associate Resource Groups, SiteOne DNA, development programs, benefits, and perks contribute to a supportive work environment aligned with our vision to "Be a Great Place to Work for Our Associates". We prioritize our SiteOne DNA, fostering a culture of safety, teamwork, inclusivity, and continuous improvement. With over 800 locations and exciting expansion ahead, now is the perfect time to join SiteOne and grow Stronger Together™!

Position Overview

This position offers you the opportunity to make a strategic contribution in a dynamic and growing environment. The Regional Sales Director is responsible for leading and executing the sales strategy and ensuring achievement of sales goals across a defined region. This role will support the RVP as a critical business partner and extension of the Sales Effectiveness organization to drive revenue growth, build and coach high-performing sales teams, drive adoption of the CRM, ensure effective forecasting and pipeline management, and work cross-functionally to align sales efforts with marketing, operations, finance and other teams.

What you’ll do

• Drive revenue growth, build and coach high-performing sales teams, drive adoption of the CRM, ensure effective forecasting and pipeline management, and work cross-functionally to align sales efforts with marketing, operations, finance and other teams.
• Drive the achievement of all key sales performance metrics, including Regional Revenue and Gross Margin targets, and new business development goals, while ensuring high customer retention and satisfaction.
• Collaborate with Area Managers and Division Finance team to lead effective sales planning (including territory alignment and budgeting), and execution of sales strategies and tactics across the region.
• Assess and help implement overall go-to-market strategy, sales improvement needs, and training strategies (in partnership with a newly created role of aligned field sales trainer), and ensure all sales managers and associates are receiving effective, thorough on-going professional development.
• Lead a team of sales leaders and sales representatives across the assigned region, in partnership with Area Managers.
• Conduct regular performance reviews, territory assessments, and market opportunity evaluations.
• Coach and develop Area Sales Leaders and sales reps to improve skillsets and close rates.
• Lead recruiting and hiring efforts for sales positions across the region, at both the manager and sales rep level.
• Ensure consistent execution of sales process and sales best practices including CRM usage (Salesforce).
• Own regional sales forecasting and pipeline health and ensure accountability to targets.
• Analyze sales KPIs, margin trends, and competitive activity to identify risks and opportunities and develop programs to address those risks and opportunities.
• Partner with marketing to drive lead generation, campaigns, and promotions tailored to regional goals.
• Collaborate with operations and ABMs on inventory planning, product availability, and pricing strategy.
• Review and manage price overrides and discounting to ensure profitable growth.
• Champion a culture of performance, learning, and customer success.

Travel expectations

• Up to 75% or more travel during the first six months
• Up to 60% travel thereafter

Pay

• Compensation for this role starts at $150,000 annually, with final compensation determined by experience, skills, location, and internal equity

Skills We Are Seeking

• 8+ years of successful sales management experience in a business-to-business sales environment required. Ideally, has been a successful selleranda successful sales leader, and understands deeply the keys to successful sales with a demonstrated ability to recruit talent and great build teams.
• Green industry (landscaping) experience or experience in wholesale contractor sales preferred. Understanding of our lines of business (agronomics, irrigation, hardscapes, and nursery), including market trends and competition, a plus.
• Experience implementing, managing and executing within a CRM system is a plus
• Excellent communication skills are a must, not only in delivery but content on a regular basis to all levels of the region
• Must have a customer first mindset, ensuring our branches and sales teams realize that quick, effective problem solving for customers is key to winning
• Must have proven leadership skills with the ability to influence, motivate, and coach teams to win by helping them identify creative, customer-centric solutions
• Good understanding of finance and solid business acumen
• Ability to review, decipher and create an action plan when reviewing data within Excel
• Must display a strong sense of appreciation for collaboration, with experience working closely with cross-functional teams to work closely build trust and influence outcomes

• Bachelor's degree in Business, Sales, or Marketingorequivalent combination of experience and training in Business or Sales Management

Compensation & Benefits

• Competitive Compensation
• Medical, Dental and Vision plans
• Paid Time Off, Paid Holidays
• 401k with company match
• Tuition Reimbursement
• Lucrative Associate Referral Program
• Opportunity for Advancement
• Paid Training and Business Certifications Available
• Free Counseling Services/Employee Assistance Program
• Life Insurance and Short- and Long-Term Disability Insurance
• Product Discounts

The information contained herein is not intended to be an exhaustive list of all responsibilities, duties and qualifications required of individuals performing the job. The qualifications detailed in this job description are not considered the minimum requirements necessary to perform the job, but rather as guidelines. They may vary from position to position.

SiteOne Landscape Supply is strongly committed to providing equal employment opportunities for all associates and all applicants for employment. All employment decisions at SiteOne-including those relating to hiring, promotion, transfers, benefits, compensation, placement, and termination-will be made without regard to race, color, national origin, genetic information, creed, sex, sexual orientation, gender, gender identity, religion, age, veteran status, uniform service, pregnancy, disability, or any other factor protected by applicable law.

This position requires that candidates be authorized to work in the U.S. We are unable to provide sponsorship.

Starting pay will depend on factors such as location and experience, and will always meet or exceed applicable state and local minimum wage laws.