Regional General Manager / General Sales Manager

401auto; Barrie; On-site; CAD 110,000 - 160,000; Full time

Job summary

401 Group of Companies in Barrie, Ontario, is seeking a strategic Regional General Manager / General Sales Manager to oversee multiple dealership locations and lead high‑performing teams toward sustainable growth and profitability.

This executive role drives sales, service profitability, and customer satisfaction across two or more dealerships, mentors leadership ranks, standardizes processes, allocates resources, and ensures compliance with Health and Safety and other regulations.

Qualifications

• Experience leading multiple dealerships or departments.
• 5+ years in automotive management.
• Proven coaching of leaders and development of high-performing teams.
• Valid G Driver’s License with clean abstract.
• Strong communication and organizational skills.

Responsibilities

• Oversee and mentor leadership teams across dealerships.
• Monitor KPIs, sales performance, profitability, and customer satisfaction.
• Standardize processes and allocate resources between locations.
• Build relationships with customers and training for forward positions.
• Ensure compliance with health and safety and regulations.

Skills

Leadership

Multi-location Mgmt

Sales Strategy

Coaching

Regulatory compliance

Education

High School Diploma

Job description

Now Hiring: Regional General Manager / General Sales Manager – Lead the Charge, Drive Growth, and Inspire a High-Performance Dealership Team to New Heights!

We're seeking a strategic, results-driven Automotive General Manager / General Sales Manager to oversee multiple dealership locations and lead high-performing teams to the next level of success within the Barrie area. This is a high-impact leadership role responsible for driving sales, profitability, operational excellence, and customer satisfaction across two or more dealerships while developing strong leadership teams and creating a culture of accountability and growth.

Location:

Barrie ON

Hours:

Open availability from Monday to Saturday

Your earning potential is directly tied to your ability to drive growth, profitability, and operational excellence across multiple dealership locations. We provide the tools, support, and leadership resources to help you succeed.

What You Will Be Doing:

• Follow the daily checklist for the department
• Oversee and mentor the leadership teams
• Monitor KPIs, sales performance, fixed operations, and profitability
• Ability to manage several customer needs at any given time
• Standardize operational processes while supporting each dealership's unique business needs.
• Manage inventory levels based on seasonally demanding product lines
• Manage growth and profitability of the business
• Build relationships with customers
• Provide training for all forward positions
• Allocate resources between dealerships to maximize performance.
• Ensure compliance with Health and Safety and all other workplace regulations and policies
• Ability to manage and meet all government inspections within a permitted time period
• Other duties as required

What You Bring to the Table:

Applicants must have a desire and passion for the automotive industry with a strong management background!

• 5+ years of experience in the automotive industry
• Experience leading multiple departments or dealership locations is considered a strong asset.
• Proven ability to coach leaders and develop high-performing management teams
• Minimum of 3 years of management experience in the industry
• Sales experience required
• Valid G Driver’s License with a clean driver’s abstract
• High School Diploma or equivalent
• Ability to adapt to a changing environment and meet deadlines
• Must be organized, responsible, able to abide by all relevant safety requirements.
• Positive Teamwork Attitude
• Strong computer & leadership skills
• Good communication skills and attention to detail
• Must have the ability to multi-task and work under pressure

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Toyota, Chrysler, Jeep, Dodge, Ram, Buick, GMC, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

This posting reflects a current and active opening.

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or [e-mail]

We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.