Recruitment Marketing Strategist: Design & Campaigns

University of New Brunswick; Fredericton; On-site; CAD 46,000 - 58,000; Full time

Benefits offered by this job

Full pension

Vacation

EFAP

Dental insurance

Health insurance

Job summary

University of New Brunswick in Fredericton invites a Recruitment Marketing Officer to lead the development and execution of a holistic marketing strategy aimed at attracting domestic and international students to UNB. Reporting to the Finance & Data Analysis Manager, you will work with colleagues across campuses to strengthen recruitment outcomes.

The role covers offline publications, collateral design, budgeting, coordination with external agencies, and digital marketing support, including

Qualifications

• College diploma in marketing or graphic design; relevant experience preferred.
• Two years of graphic design experience required; print production helpful.
• An equivalent combination of education and experience may be considered.

Responsibilities

• Develop and execute a holistic marketing strategy for student recruitment.
• Produce an annual suite of offline recruitment tools for domestic and international recruitment.
• Design, coordinate, implement, track and report on student recruitment publications/collateral production.
• Liaise with Faculties and Strategic Communications & Marketing Office; participate in MAC Group.
• Develop production schedules, monitor budgets and meet delivery deadlines.
• Collaborate with external marketing agencies and suppliers for content proofing and editing.
• Assist the Digital Strategist with Recruitment's Digital and Marketing Strategy (social media, web, email, ads).
• Provide graphic design services for recruitment materials and collateral.

Skills

Marketing

Copywriting

Graphic design

Microsoft Excel

Microsoft Word

Education

College diploma in marketing, graphic design or related field

Tools

Adobe Illustrator

Adobe InDesign

Job description

University of New Brunswick in Fredericton invites a Recruitment Marketing Officer to lead the development and execution of a holistic marketing strategy aimed at attracting domestic and international students to UNB. Reporting to the Finance & Data Analysis Manager, you will work with colleagues across campuses to strengthen recruitment outcomes.

The role covers offline publications, collateral design, budgeting, coordination with external agencies, and digital marketing support, including