Enrollment & Engagement Strategist

Cape Breton University; Sydney; On-site; CAD 60,000 - 80,000; Full time

Job summary

Cape Breton University is seeking to develop and coordinate recruitment activities to strengthen strategic partnerships and increase enrolment of African Nova Scotian and Canadian students in the Bachelor of Science, Nursing program.

The role involves managing enrolment plans, coordinating budgets, collaborating with Marketing and alumni teams, and traveling across Nova Scotia to present at education fairs and engage with schools and communities.

Qualifications

• Completion of an undergraduate degree or combination of education with experience (CBU graduate preferred).
• A minimum of five years working experience in a dynamic environment especially managing stakeholder relations, leading, and executing events and providing quality customer service and support.
• Experience in post-secondary education considered an asset.
• Must be historically connected to one of the 52 African communities in Nova Scotia.
• Excellent interpersonal and communication skills (oral and written).
• Excellent time management skills.
• Ability to work independently and in a team environment.
• Ability to relate and respond to diverse student populations.
• Ability to accommodate flexible work hours, including evenings and weekends, as necessary.
• Experience working in a Customer Service Management software considered an asset.

Responsibilities

• Develop and manage the execution of an African Nova Scotian & Canadian enrolment plan.
• Develop and execute the operational recruitment plan for the direct from high school, mature and articulation partners markets.
• Work with Marketing Manager to develop a marketing strategy for African Nova Scotian and Canadian students.
• Oversee budget related to African Nova Scotian & Canadian Recruitment activity.
• Provide quality customer service to prospective students, their influencers, and the public.
• Travel within the province of Nova Scotia to deliver recruitment presentations, attend education fairs and participate in other engagement activities.
• Work with alumni office to develop relationships with CBU alumni to assist with recruitment activities and alumni engagement.
• Undertake market research related to student recruitment.
• Analyze, understand, and apply current and historical enrolment data to determine trends and inform strategy development.

Skills

Stakeholder relations

Event planning

Customer service

Social media

Communication

Education

Undergraduate degree

Tools

CRM software

Job description

Cape Breton University is seeking to develop and coordinate recruitment activities to strengthen strategic partnerships and increase enrolment of African Nova Scotian and Canadian students in the Bachelor of Science, Nursing program.

The role involves managing enrolment plans, coordinating budgets, collaborating with Marketing and alumni teams, and traveling across Nova Scotia to present at education fairs and engage with schools and communities.