Recruitment & Business Development Lead

Toronto Metropolitan University; Brampton; Hybrid; CAD 70,000 - 113,000; Full time

Job summary

Toronto Metropolitan University’s Rogers Cybersecure Catalyst seeks a Recruitment and Admissions Lead to drive recruitment and business development across Catalyst programs. You will build and manage outreach campaigns, develop pipelines, and foster partnerships with startups, industry, and community networks.

You will monitor performance, analyze data, and present recommendations to improve enrolment outcomes while traveling to events and conferences as needed.

Qualifications

• Post-secondary degree in a related field is required.
• Minimum of four years of experience in B2B sales/marketing.
• Experience with CRM and sales prospecting platforms is an asset.

Responsibilities

• Develops and implements recruitment strategies and tactics to achieve program enrolment targets.
• Identifies prospective companies and individuals through data-driven outreach.
• Leads business development, lead generation, and outbound campaigns to build pipelines and opportunities.
• Builds relationships with learners, companies, and Catalyst community to support enrolment and engagement.
• Qualifies prospective participants against eligibility criteria to support admissions.

Skills

B2B sales

Marketing

Lead generation

Outreach campaigns

Partnership development

Public speaking

Communication skills

Analytical skills

Time management

Entrepreneurial mindset

Stakeholder management

Travel willingness

Education

Post-secondary degree related field

Tools

HubSpot

Apollo

Job description

At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do.

TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.

In April 2022, the university announced our new name of Toronto Metropolitan University, which will be implemented in a phased approach. Learn more about our next chapter.

The team

Rogers Cybersecure Catalyst (Catalyst) empowers individuals and organizations to seize the opportunities and tackle the challenges of cybersecurity. Together with our partners and collaborators, we work to realize a vision of healthy democracies and thriving societies, powered by safe and secure digital technologies.

Through our groundbreaking training and certification programs; unique commercial acceleration programs for cybersecurity start-ups and scale-ups; first-of-its-kind cyber range; wide-ranging public education programs; and influential policy interventions, the Catalyst helps drive Canada’s global competitiveness in cybersecurity.

The Catalyst is a not-for-profit corporation owned and operated by Toronto Metropolitan University and based in Brampton, ON. Hybrid work schedule with expectations 2 days in the Brampton offices.

The opportunity

Lead the growth of Catalyst’s programs by connecting the right people, organizations, and opportunities through strategic recruitment and business development.

The Recruitment and Business Development Lead leads the planning and execution of recruitment and business development strategies for Catalyst’s portfolio of various Catalyst programs. The role develops and implements online and offline outreach initiatives to build qualified lead pipelines, promote Catalyst programs, and identify prospective companies, founders, organizations, and individuals for program participation and business development outcomes.

The role monitors campaign performance, evaluates recruitment and business development opportunities, and provides recommendations to strengthen outcomes. It also builds and maintains strong relationships with stakeholders, partners, and community networks to support program growth, recruitment, business development, and engagement.

Key responsibilities include:

• Develops and implements recruitment strategies and tactics and recommends recruitment channels, sourcing tools, and techniques to achieve assigned program enrolment targets.
• Identifies and sources prospective companies, organizations, and individuals through a data-driven approach, leveraging public databases, digital sourcing tools, industry events and other relevant channels.
• Develops and executes business development, lead generation, and outbound sales strategies and campaigns to build qualified pipelines, generate new opportunities, and support program growth, including the development of outreach messaging and sales and marketing collateral.
• Builds and nurtures relationships with prospective and current learners, companies, and members of the Catalyst community to support lead conversion, enrolment, engagement, and future program participation.
• Assesses and qualifies prospective companies and participants against program eligibility criteria, candidate qualifications, and enrolment requirements to support the admission of suitable participants.
• Conducts market intelligence and prospect research to identify target audiences and sectors, assess market needs and opportunities, inform recruitment and business development strategies, and identify opportunities for program growth.
• Oversees CRM and lead management processes, tracks pipeline and campaign performance, and analyzes recruitment and conversion data to identify trends and recommend improvements to lead quality and enrolment outcomes.
• Develops and maintains strategic relationships with organizations, innovation ecosystems, sector partners, and community networks to strengthen program pipelines and build partner referral networks.
• Organizes, leads, and facilitates information sessions, webinars, and other recruitment activities to promote Catalyst programs and engage prospective participants and organizations.
• Represents and advocates for the Catalyst and Toronto Metropolitan University at community and industry events locally and nationally, including conferences and technology summits, and participates in stakeholder engagement opportunities.
• Reviews recruitment and business development processes, including application, qualification, lead management, and conversion workflows, and recommends improvements to increase operational efficiency and effectiveness.

Qualifications

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:

• Completion of a post-secondary degree program in a related field.
• A minimum of four (4) years of experience in business-to-business (B2B) sales and/or marketing, including experience selling professional education, training programs, or technology solutions to clients in the private and public sectors, including small and medium-sized enterprises (SMEs).
• Experience using CRM and sales prospecting platforms such as HubSpot and Apollo is considered an asset.
• Experience developing lead-generation pipelines, executing outreach campaigns, and building and managing strategic partnerships.
• Experience with both outbound and inbound sales and business development.
• Strong understanding of the startup ecosystem, including its culture, terminology, and emerging trends.
• Demonstrated experience conceptualizing, planning, and implementing business development, partnership recruitment, and community-building initiatives.
• Demonstrated ability to establish and maintain relationships with multi-sectoral stakeholders and partners.
• Strong problem-solving, decision-making, negotiation, and consensus-building skills.
• Strong analytical skills, including the ability to conduct environmental scans, assess needs, identify trends, and use insights to inform recruitment and business development strategies.
• Ability to manage large stakeholder groups and work effectively both independently and as part of a team, with an entrepreneurial mindset.
• Strong organizational, time-management, and adaptability skills, with the ability to manage competing priorities and meet deadlines.
• Exceptional communication and interpersonal skills to effectively engage stakeholders and promote Catalyst programs and services.
• Strong client-service skills and the ability to build relationships with diverse stakeholders.
• Strong public-speaking and presentation skills, with the ability to communicate the vision and value of Catalyst programs and services and build stakeholder support.
• Demonstrated experience in community or organizational development and capacity-building initiatives.
• Knowledge of current economic development issues, emerging markets, and opportunities related to emerging technologies.
• Ability to produce high-quality, accurate work while meeting requirements and deadlines.
• Flexibility and willingness to travel moderately to events, conferences, and other business development activities.
• Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.

Reports to: Manager of Recruitment and Admissions

Department: Rogers Cybersecure Catalyst, OVPRI

Work Location: Hybrid

Vacancy Type: Term: 3 years (with a strong potential of continued employment through extension or renewal) This is an existing vacancy.

Employee Group: MAC

Start Date: ASAP

End Date: 3 years from the start date

Hours of Work: 36.25

Grade: C42

Salary Scale: $70,448 to $112,535

Hiring salary range: Up to $95,000

Additional Notes:

• We encourage all First Nations, Metis and Inuit peoples or Indigenous peoples of North America, to self-identify in their applications.
• Toronto Metropolitan University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA), and aims to ensure that independence, dignity, integration and equality of opportunity are embedded in all aspects of the university culture.
• We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan University community. We are committed to providing an inclusive and barrier-free work environment, starting with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through the AskHR webform. All information received in relation to accommodation will be kept confidential.