Manager, Marketing and Promotions

Toronto Metropolitan University; Toronto; On-site; CAD 79,000 - 125,000; Full time

Job summary

Toronto Metropolitan University (TMU) Athletics & Recreation is seeking a Manager of Marketing and Promotion to lead the development and execution of marketing strategies across varsity sport and recreation programs.

You will build awareness, drive participation, and steward the department’s brand across digital and traditional channels, partnering with internal teams and external vendors to deliver impactful initiatives.

Qualifications

• Post‑secondary degree in Business, Marketing, Communications, Public Relations, or related field.
• Minimum of five years' progressive experience in marketing, communications, brand management, sponsorship, or related areas.
• Experience developing integrated marketing campaigns across brand management, digital and social media, events, and audience engagement.
• Demonstrated leadership across multiple teams and projects with strong people-management skills.
• Excellent written and verbal communication, interpersonal, and stakeholder engagement abilities.
• Knowledge of design and print processes and ability to collaborate with creative teams.

Responsibilities

• Lead marketing strategy and planning for TMU Athletics & Recreation to drive brand engagement and participation.
• Oversee campaigns and creative projects with internal teams and external vendors to ensure quality on time and within budget.
• Drive audience engagement through research, trend analysis, and strategic storytelling and game‑day activations.
• Lead and develop the marketing and communications team, providing direction, coaching, and professional development.
• Manage TMU Bold and recreational program branding across digital and print channels for consistent messaging.

Skills

Marketing leadership

Integrated campaigns

Brand management

Digital & social media

Audience engagement

Stakeholder engagement

Project management

Communication skills

Education

Post-secondary degree in Business/Marketing/Communications/Public Relations

Job description

About Toronto Metropolitan

For more than 75 years, Toronto Metropolitan University (formerly known as Ryerson University) has been shaping the next generation of leaders through its uniquely innovative, entrepreneurial and career-focused approach to higher education. Driven by bold leadership, cutting-edge research and a deep commitment to academic excellence, TMU collaborates with students, faculties, staff and partners to push boundaries, reimagine solutions and create meaningful change in an increasingly interconnected world.

For a more in-depth understanding of our vision, core values and ongoing work, please see our academic plan. TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.

In April 2022, the university announced its new name of Toronto Metropolitan University. Learn more about our next chapter.

About Athletics & Recreation

Sport and recreation have the power to change people's lives and build communities of engaged citizens. The Department of Athletics and Recreation’s mission is to champion the development of the whole student through sporting excellence and active wellbeing. Through this, we empower our varsity athletes to achieve their full potential both athletically and academically. With our recreation programs we focus on active wellbeing as a learning strategy, providing opportunities for students to thrive socially, personally and at their studies.

Our programs, along with our commitment to the communities we serve, foster a spirit of belonging and pride, and contribute to a civil and sustainable society. Be it in the sports arena, on the field, or in our athletic and fitness centers, we engage students, faculty and alumni beyond the classroom.

In the last five years, TMU’s teams have achieved historic firsts for rankings and championships. Meanwhile, they have reached new heights for academic achievement, such as overall athlete GPA, while breaking records with volunteer service hours. As a result, Bold alumni are people who make a difference wherever they go.

The TMU Bold operate 8 varsity teams on which 180 student-athletes compete nationally in U SPORTS, and an additional 22 departmentally supported teams which compete regionally and nationally in intercollegiate competition.

TMU Recreation is committed to supporting student health and wellness. There are over 400,000 visits each year to the RAC (Recreation & Athletic Centre) and the MAC (Mattamy Athletic Centre) where weight and cardio rooms, recreational studios, gymnasiums, pool, track, squash courts, arena, saunas and more can be accessed Through a dedicated fee that is part of tuition, students gain access to both facilities and all weekly fitness classes and intramurals. Over 34 competitive and recreational clubs are registered, and over 4,500 students participated in intramural programs in 2019.

The Opportunity

The Manager, Marketing and Promotion leads the marketing and promotion strategy for TMU Athletics and Recreation, building awareness, engagement, and participation across varsity sport and recreation programs.

This role develops and delivers innovative, results-driven marketing initiatives, oversees campaigns, social media, sponsorships, events, communications, and community outreach. The Manager leads the stewardship of the department’s brand across digital and traditional channels for both TMU Bold and recreational programs. As a key marketing partner to internal stakeholders, the Manager drives impactful initiatives that strengthen the department’s profile and increase attendance and participation.

Key Responsibilities

• Leads marketing strategy and planning for Athletics and Recreation, developing and executing annual marketing and promotional plans that drive brand engagement, fan attendance, and participation in recreation programs.
• Leads marketing campaigns and creative projects, overseeing the development of promotional materials and collaborating with internal teams, Marketing and Creative Services, and external vendors to deliver high-quality work on time and within budget.
• Drives audience and market engagement by day‑of support and leadership, conducting research, analyzing trends and user needs, and translating insights into strategic positioning, storytelling, marketing opportunities, and game‑day activations.
• Leads and develops the marketing and communications team, providing direction, in‑event leadership, coaching, performance management, and professional development while fostering a creative, collaborative, and inclusive team environment.
• Manages the Athletics & Recreation brand across digital, print, social media, events, and other channels, ensuring consistent brand standards, messaging, and audience engagement as well as enhanced recognition within the university sport and recreation landscape.

Qualifications

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:

• Post‑secondary degree or comparable education in Business, Marketing, Communications, Public Relations, or a related field. Five (5) years of progressive experience in marketing, communications, public relations, advertising, brand management, sponsorship, or a related field, preferably within a complex or matrixed organization, with a focus on sport and recreation.
• Demonstrated experience developing and executing integrated marketing and promotional strategies and campaigns, including brand management, digital and social media, creative content, events, and audience engagement, with a focus on sport and recreation.
• Demonstrated leadership experience, including both project and professional staff management across multiple areas of expertise supervising, developing, and providing direction to staff, managing multiple projects, and balancing competing priorities and deadlines.
• Excellent written and verbal communication, interpersonal, project management, and stakeholder engagement skills, with the ability to influence, negotiate, synthesize complex information, and build effective relationships with diverse internal and external stakeholders.
• Knowledge of design and print processes, techniques, and limitations, with the ability to collaborate effectively with creative teams and external vendors.
• Experience in sports, recreation, higher education, or a similarly public‑facing environment, including knowledge of audience engagement, sponsorships, brand activations, and event marketing, is considered an asset.
• Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.

Leadership Competencies

• Acts with Integrity: Demonstrates behaviors aligned with high ethical standards and personal integrity and acts in accordance with TMU values.
• Builds Relationships of Trust & Collaboration: Actively builds a culture of trust and fosters meaningful relationships.
• Leads Inclusively: Creates an inclusive environment where everyone is respected, recognized, empowered to achieve their potential, and valued for their differences.
• Demonstrates Organizational Acumen: Understands and respectfully navigates complex internal and external environments using sound judgment, diplomacy, and tact.
• Drives Vision & Results: Creates and implements a vision grounded in sound decision‑making to achieve desired outcomes.

Additional Information (MAC)

Position Number(s) 20003350 Reports To Director, Athletics Department Athletics & Recreation Employee Group MAC Vacancy Type Term Work Location On‑campus Start Date ASAP End Date April 30, 2028 Hours of Work 36.25 Grade C51 Salary Scale $78,550 to $125,475 Hiring Salary Range $78,550 to $102,012 TA Specialist - Posting Date September 14,2026 Application Close Date September 25,2026

• Equivalent experience or a combination of equivalent experience and education may be accepted in place of education.
• As part of the selection process, candidates may be required to complete an occupational assessment.