Recruiter-Digital Engagement and Communications

Lethbridge Polytechnic; Lethbridge; On-site; CAD 52,000 - 70,000; Full time

Job summary

Lethbridge Polytechnic in Alberta seeks a Recruiter - Digital Engagement and Communications to advance enrolment goals by creating engaging digital experiences for prospective students. You’ll manage recruitment-focused digital tools, lead CRM communications, and collaborate with Marketing, Web Services, and external vendors to connect future learners with the right resources.

You will also coordinate virtual recruiting events and on-campus activities, report on metrics, and help shape the

Qualifications

• Bachelor’s Degree in communications or a related field.
• An equivalent combination of education and experience may be considered.
• Strong communication, organization, analytical, and problem-solving skills.
• Valid driver’s license
• Able to work evenings and weekends as needed
• Two years on the job experience in student recruitment or similar role

Responsibilities

• Create engaging digital experiences and communications for prospective students.
• Lead prospective student communications using our CRM system.
• Collaborate with Marketing, Web Services, and external vendors to ensure tools create opportunities.
• Support virtual recruiting events and on-campus activities.
• Report on recruitment metrics and ROI.

Skills

Strong communication

Organizational skills

Analytical skills

Problem solving

Evenings/weekends availability

Education

Bachelor’s Degree in communications or related field

Job description

Position Information

Job Title

Recruiter-Digital Engagement and Communications

Appointment Type

Full-time Continuing

Position Dates

Full-Time Continuing

Hours per week/FTE

35

About the Position

Overview of the Role

Do you enjoy connecting with people, building relationships, and helping future students picture themselves at Lethbridge Polytechnic? Are you a strong communicator who enjoys finding creative ways to engage different audiences and using digital tools to make an impact? If so, the Recruiter - Digital Engagement and Communications role may be a great fit for you.

In this role, you’ll support Lethbridge Polytechnic’s enrolment goals by creating engaging digital experiences and communications for prospective students. You’ll be the go‑to person for recruitment-focused digital tools, including virtual tours and the Future Students webpage, overseeing their implementation, updates, usage, and reporting. You’ll work closely with Marketing, Web Services, and external vendors to ensure these tools create meaningful opportunities for future learners to discover and connect with Lethbridge Polytechnic.

You’ll also lead prospective student communications using our customer relationship management (CRM) system. From high school students and mature learners to student influencers and community partners, you’ll create clear and engaging communications tailored to different audiences and help prospective students take their next step toward application.

Reporting to the Manager, Global Recruitment and Transition, you’ll collaborate with Student Experience, Marketing, Admissions, academic centres, and other partners across the Polytechnic. Using strategic enrolment management principles, you’ll help connect prospective students with the right people and resources at the right time, creating a coordinated and welcoming recruitment experience.

You’ll thrive in this role if you enjoy meeting new people, building relationships, learning new technology, and bringing forward new ideas. You’ll have the opportunity to work independently while being part of a collaborative team, research emerging best practices, use data to make recommendations, and help shape how future students experience Lethbridge Polytechnic.

Please note: Some travel is required.

Position Details

Implementing, maintaining, and reporting for digital engagement tools, including but not limited to:

• Liaising with Marketing in Web Services on implementation, updates, and website promotion of digital tools
• Evaluate data and track usage of digital tools to make recommendations to manager for future use
• Research best practices on how stakeholders (future students, parents, high school staff, etc.) use the future students webpage and collaborate with Web Services on updates
• CRM (Salesforce) -the incumbent is the CRM super-user for Recruitment Services and is responsible for data validation, data clean-up, and working with various stakeholders (e.g., Business Systems teams, Student Affairs, and CRM admin team) to ensure effective usage of the CRM and on-going evolution of the product
• Social Media -in partnership with marketing, utilize social media to connect with and engage future students

Communications – to prospective students and influencers (high school staff, parents/guardians, etc.):

• Updating and maintaining the prospective student communication plan to ensure the prospective student lead base is progressing toward applicant status
• Writing concise communications curated for a diverse audience of future students paying particular attention to different demographic groups (i.e., high school students, mature learners, student influencers, etc.)
• Analyzing the open, click, and read rates of communications to evaluate effective communication methods
• Engaging with internal stakeholders, such as managers, program chairs, and associate deans, to capture their message to future students and to propose collaboration opportunities with recruitment communications
• Use technology tools (CRM/Salesforce) efficiently to ensure communications are timely and consistent
• Create newsletters to influencer audiences (i.e., parents, high school staff, community groups) that are informative and reflect Lethbridge Polytechnic’s commitment to our diverse community partners

Virtual Recruiting Events & On Campus Activity Support

• Seek out virtual recruitment opportunities, analyze costs (including registration fees, staff resources, etc.) and make recommendations to the manager for participation
• Evaluating uptake from virtual recruitment opportunities and reporting on return on investment
• Supporting on campus activities such as Student For A Day, Campus Tours, etc. when necessary
• Some travel will be required

Reporting and Research

• On a weekly or monthly basis, gather data on digital recruitment and communication metrics to keep the manager abreast of usage, return on investment, and health of the prospective student base
• Create written reports for dissemination to internal stakeholders such as the manager, program chairs, associate deans, and Polytechnic leadership
• Seek out best practices and innovative models of digital engagement and communication for implementation at Lethbridge Polytechnic
• Employ Strategic Enrolment Management principles to ensure prospective students are moving through the recruitment funnel toward application
• Make suggestions to internal stakeholders (i.e., admissions, academic centres, leadership) for warm hand-off of students that are moving closer to, or have progressed to, applicant status

Required Qualifications

• Bachelor’s Degree in communications or a related field.
• An equivalent combination of education and experience may be considered.
• Strong communication, organization, analytical, and problem-solving skills.
• Valid driver’s license
• Able to work evenings and weekends as needed
• Two years on the job experience in student recruitment or similar role

Preferred Qualifications

• Experience with Salesforce, student portals, or automated communication tools.
• Experience analyzing digital engagement data.
• Two years of relevant communications or digital engagement experience.

Salary

AUPE Class Level 10 Step 2 $60,724.86 per annum

Working Here

Culture of Care

A Culture of Care at Lethbridge Polytechnic embraces a workplace that both protects and empowers employees by creating an environment that promotes psychological, cultural and physical safety. All employees play an important role in building a safe and supportive campus dedicated to learning and growing.

Why choose Lethbridge and Lethbridge Polytechnic

Lethbridge Polytechnic is learner-focused, with an emphasis on experiential and flexible learning experiences and work‑integrated learning.

We have a strong connection to our community and the land. We also promote a work environment that supports professional development and employee wellness, including flexible work arrangements and schedules that allow for work-life balance. In addition, we prioritize equity, diversity, and inclusion across all areas of our campus community.

Posting Detail Information

Posting Number

P26-00703

Open Date

09/24/2026

Close Date

10/01/2026

Open Until Filled

No

Special Instructions to Applicants

Lethbridge Polytechnic is committed to inclusive recruitment practices by providing reasonable access and accommodations to applicants. If you would like to request an accommodation at any stage of the recruitment process, please contact [e-mail]. Private information received in relation to the request will only be used to facilitate the recruitment process and will be kept confidential and shared only as needed with the selection committee.