Real Estate Marketing Specialist

Placements24; Kimberley; Hybrid; CAD 65,000 - 85,000; Full time

Benefits offered by this job

Fully remote work

Job summary

Placements24 in Canada is seeking a Real Estate Marketing Specialist to join a fully remote marketing team and drive property promotion across digital and traditional channels.

You will leverage your expertise in digital marketing, content creation, and market analysis to attract buyers and sellers, while collaborating with real estate agents and staying ahead of industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing with a focus on the real estate industry.
• Proficiency in digital marketing tools, SEO, SEM, social media management, and content creation.
• Excellent written and verbal communication skills, with a knack for persuasive copywriting.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills and the ability to interpret data to inform marketing strategies.

Responsibilities

• Develop and implement comprehensive marketing plans for residential and commercial properties.
• Create compelling marketing collateral, including property descriptions, brochures, social media content, and virtual tours.
• Manage and optimize online advertising campaigns across platforms like Google Ads and social media.
• Analyze marketing campaign performance, track KPIs, and provide regular reports on ROI.
• Collaborate with real estate agents to understand property features and target audiences.
• Stay current with real estate marketing trends and emerging technologies.

Skills

Digital marketing

SEO/SEM

Social media

Content creation

Analytics

Copywriting

CRM platforms

Marketing automation

Market analysis

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Marketing automation tools

Google Analytics

Job description

About the Role

Our client is seeking a creative and results-oriented Real Estate Marketing Specialist to join their fully remote marketing team. This position is responsible for developing and executing innovative marketing strategies to promote properties and enhance brand visibility across various digital and traditional channels. You will leverage your expertise in digital marketing, content creation, and market analysis to attract potential buyers and sellers. The ideal candidate is a self-starter, possesses strong communication skills, and has a proven ability to drive engagement and leads in the competitive real estate market. This role offers the flexibility of remote work combined with the opportunity to significantly impact sales performance.

Key Responsibilities

• Develop and implement comprehensive marketing plans for residential and commercial properties.
• Create compelling marketing collateral, including property descriptions, brochures, social media content, and virtual tours.
• Manage and optimize online advertising campaigns across platforms like Google Ads and social media.
• Analyze marketing campaign performance, track KPIs, and provide regular reports on ROI.
• Collaborate with real estate agents to understand property features and target audiences.
• Stay current with real estate marketing trends and emerging technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, with a focus on the real estate industry .
• Proficiency in digital marketing tools, SEO, SEM, social media management, and content creation.
• Excellent written and verbal communication skills, with a knack for persuasive copywriting.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills and the ability to interpret data to inform marketing strategies.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering excellent work-life balance.
• Health, dental, and vision insurance coverage.
• Generous budget for professional development and marketing tools.
• Dynamic and collaborative team culture focused on innovation and results.