Quebec Brand Marketing Advisor

Air Canada; Dorval; On-site; CAD 65,000 - 90,000; Full time

Job summary

Air Canada is seeking a Marketing Advisor - QC Brand to lead the day-to-day development, management and implementation of the brand strategy for Quebec. The role requires deep knowledge of Quebec culture and French language to drive positive brand sentiment and engagement in the Quebec market.

The successful candidate will manage multi-channel campaigns, partner with internal and external teams, and ensure flawless execution from planning through post-campaign analysis, aligning Quebec with the

Qualifications

• University degree with a major in Marketing, Communications and/or Business.
• 3-5+ years of working experience in marketing or related field (airline/travel industry asset).
• Well versed in brand marketing & communication, including partnerships, digital channels and social media.
• Master multichannel campaign management process, including briefing, development coordination, deployment and post-campaign analysis.
• Deep understanding of Quebec culture and French language.
• Advanced level of Microsoft Office products (Word, Excel, PowerPoint).

Responsibilities

• Participate in the development of annual brand marketing plans to drive positive brand sentiment & engagement in the Quebec market.
• Manage and coordinate the deployment of integrated multi-channel marketing initiatives with executional excellence, leveraging owned, earned, and paid media as well as other marketing levers such as partnerships, sponsorships, experiential marketing, content marketing and public relations.
• Direct internal and external partners in the development of breakthrough brand content, creative assets and media campaigns that are created to resonate with Quebecers.
• Coordinate the internal campaign planning and execution process, including post campaign analytics, to ensure lead times are met, resources & channel support are booked, and the execution is completed with excellence.
• Ensure alignment and complementarity between the Quebec brand strategy and the national brand strategy by closely collaborating with other Brand team leads.
• Manage project budgets including purchase commitment authorizations, invoicing, billing, and reconciliation.
• Leverage consumer research and business/category data to define objectives, establish a measurement plan, and ensure the monitoring and reporting of campaign results.
• Collaborate with the other QC Strategy stakeholders and business units to identify areas of opportunity and to maximize overall impact of efforts.
• Develop strong, cross-functional, cooperative working relationships with other teams involved in the Qc brand marketing initiatives (ex. National Sponsorships and Events teams, Sales and Business Development, Community Relations, AC Foundation, Routes Marketing).
• Think strategically and creatively to contribute to new ideas and best practices based on key industry trends and research data.
• Provide support to the Marketing Manager - QC Brand, as assigned.

Skills

Brand marketing

Campaign management

Multichannel marketing

Stakeholder management

Analytical skills

Communication skills

Project management

French language proficiency

Creative ideation

Cross-functional collaboration

Microsoft Office

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Microsoft Office: Word, Excel, PowerPoint

Job description

Air Canada is seeking a Marketing Advisor - QC Brand to lead the day-to-day development, management and implementation of the brand strategy for Quebec. The role requires deep knowledge of Quebec culture and French language to drive positive brand sentiment and engagement in the Quebec market.

The successful candidate will manage multi-channel campaigns, partner with internal and external teams, and ensure flawless execution from planning through post-campaign analysis, aligning Quebec with the