Marketing Advisor - QC Brand - Temporary

Air Canada; Dorval; On-site; CAD 65,000 - 90,000; Full time

Job summary

Air Canada is seeking a Marketing Advisor - QC Brand to lead the day-to-day development, management and implementation of the brand strategy for Quebec. The role requires deep knowledge of Quebec culture and French language to drive positive brand sentiment and engagement in the Quebec market.

The successful candidate will manage multi-channel campaigns, partner with internal and external teams, and ensure flawless execution from planning through post-campaign analysis, aligning Quebec with the

Qualifications

• University degree with a major in Marketing, Communications and/or Business.
• 3-5+ years of working experience in marketing or related field (airline/travel industry asset).
• Well versed in brand marketing & communication, including partnerships, digital channels and social media.
• Master multichannel campaign management process, including briefing, development coordination, deployment and post-campaign analysis.
• Deep understanding of Quebec culture and French language.
• Advanced level of Microsoft Office products (Word, Excel, PowerPoint).

Responsibilities

• Participate in the development of annual brand marketing plans to drive positive brand sentiment & engagement in the Quebec market.
• Manage and coordinate the deployment of integrated multi-channel marketing initiatives with executional excellence, leveraging owned, earned, and paid media as well as other marketing levers such as partnerships, sponsorships, experiential marketing, content marketing and public relations.
• Direct internal and external partners in the development of breakthrough brand content, creative assets and media campaigns that are created to resonate with Quebecers.
• Coordinate the internal campaign planning and execution process, including post campaign analytics, to ensure lead times are met, resources & channel support are booked, and the execution is completed with excellence.
• Ensure alignment and complementarity between the Quebec brand strategy and the national brand strategy by closely collaborating with other Brand team leads.
• Manage project budgets including purchase commitment authorizations, invoicing, billing, and reconciliation.
• Leverage consumer research and business/category data to define objectives, establish a measurement plan, and ensure the monitoring and reporting of campaign results.
• Collaborate with the other QC Strategy stakeholders and business units to identify areas of opportunity and to maximize overall impact of efforts.
• Develop strong, cross-functional, cooperative working relationships with other teams involved in the Qc brand marketing initiatives (ex. National Sponsorships and Events teams, Sales and Business Development, Community Relations, AC Foundation, Routes Marketing).
• Think strategically and creatively to contribute to new ideas and best practices based on key industry trends and research data.
• Provide support to the Marketing Manager - QC Brand, as assigned.

Skills

Brand marketing

Campaign management

Multichannel marketing

Stakeholder management

Analytical skills

Communication skills

Project management

French language proficiency

Creative ideation

Cross-functional collaboration

Microsoft Office

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Microsoft Office: Word, Excel, PowerPoint

Job description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Reporting to the Marketing Manager - QC Brand, the Marketing Advisor - QC Brand is responsible for the day-to-day development, management and implementation of the brand strategy and annual marketing plans specific to the Quebec market. More specifically, this role touches upon multiple areas of marketing to build proximity & relevancy in Quebec. This is done through the creation of world-class integrated marketing programs, rooted in strategic insights, that drive positive brand perception & engagement in Quebec and ultimately deliver against Air Canada's business objectives. The nature of the projects is varied, ranging from traditional mass campaigns to brand partnerships, sponsorships and content campaigns, among others. This role calls for a results-oriented, versatile marketing expert who holds an experience in campaign management, is well versed in all tenets of brand marketing and has a deep understanding of the Quebec culture & French language.

Responsibilities

• Participate in the development of annual brand marketing plans to drive positive brand sentiment & engagement in the Quebec market.
• Manage and coordinate the deployment of integrated multi-channel marketing initiatives with executional excellence, leveraging owned, earned, and paid media as well as other marketing levers such as (but not limited to) strategic partnerships, sponsorships, experiential marketing, content marketing and public relations.
• Direct internal and external partners in the development of breakthrough brand content, creative assets and media campaigns that are created to resonate with Quebecers.
• Coordinate the internal campaign planning and execution process, including post campaign analytics, to ensure lead times are met, resources & channel support are booked, and the execution is completed with excellence.
• Ensure alignment and complementarity between the Quebec brand strategy and the national brand strategy by closely collaborating with other Brand team leads.
• Manage project budgets including purchase commitment authorizations, invoicing, billing, and reconciliation.
• Leverage consumer research and business/category data to define objectives, establish a measurement plan, and ensure the monitoring and reporting of campaign results.
• Collaborate with the other QC Strategy stakeholders and business units to identify areas of opportunity and to maximize overall impact of efforts.
• Develop strong, cross-functional, cooperative working relationships with other teams involved in the Qc brand marketing initiatives (ex. National Sponsorships and Events teams, Sales and Business Development, Community Relations, AC Foundation, Routes Marketing).
• Think strategically and creatively to contribute to new ideas and best practices based on key industry trends and research data.
• Provide support to the Marketing Manager - QC Brand, as assigned.

Qualifications

• University degree with a major in Marketing, Communications and/or Business.
• 3-5+ years of working experience in marketing or related field (previous work experience in airline and/or travel industry an asset).
• Well versed in all tenets of brand marketing & communication, including brand partnerships, emerging digital channels, and social media.
• Master multichannel campaign management process, including briefing, development coordination (creative, media), deployment and post-campaign analysis (experience working with creative and media agencies an asset).
• Keen interest and experience in Brand and Marketing Communications to ensure proper understanding and use of brand positioning and guidelines.
• Deep understanding of the Quebec culture & French language.
• Superior analytical and problem-solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of marketing problems. Sharp attention to details is essential.
• Excellent communication skills both written and verbal, with the ability to communicate with impact and effectiveness with internal and external stakeholders.
• Highly motivated to succeed with energy and enthusiasm.
• Highly organized self-starter with a strong desire to use your initiative and take accountability for your work.
• Ability to demonstrate agility and resilience to produce quality work in an ever-changing, and fast-paced environment within a high-performance, results oriented team.
• Strong creative evaluation skills and ideation capabilities.
• Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams.
• Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
• Advanced level of Microsoft Office products (Word, Excel, PowerPoint).

Conditions Of Employment

Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.