Provincial Sales Coordinator

SNDL Inc.; Toronto; Hybrid; CAD 57,000 - 63,000; Full time

Benefits offered by this job

Competitive pay

Health and dental benefits

3 weeks vacation

Hybrid work arrangement

EFAP (Employee Family Assistance)

Job summary

SNDL Inc. is seeking a Provincial Sales Coordinator to own the provincial submissions and listings for approved products across Canada.

This hands-on role requires strong organization, accuracy, and cross-functional collaboration to ensure timelines and data integrity. Reporting to the Director of Sales Strategy & Commercialization, you will manage submission readiness, maintain GTINs and GS1 data, and coordinate materials for pre-sell decks.

Qualifications

• 2+ years in sales, commercialization, product coordination, quality, regulatory, or related role in cannabis/CPG/beverage alcohol/pharma or other regulated industry.
• Experience creating workback plans with multiple priorities and deadlines.
• Strong proficiency in Excel and Lists.
• Knowledge of Canadian cannabis regulations, provincial listing processes, and GS1 is an asset.
• Post-secondary education in a related field is an asset.
• Bilingual French is an asset but not required.

Responsibilities

• Own province-specific workback plans with submission requirements, milestones, dependencies and deadlines.
• Lead submission readiness with product details, assets, pricing, and documentation.
• Create and maintain GTINs and GS1 account information for provincial listings.
• Manage inputs and follow-ups to keep submissions on track.
• Coordinate product information, assets, materials, and samples for pre-sell decks ahead of submission.
• Maintain the Provincial Playbook and ensure manuals are current.

Skills

Organization

Communication

Multitasking

Proactive

Education

Post-secondary education

Tools

Excel

Lists

Job description

SNDL is one of Canada’s leading and fastest‑growing liquor and cannabis companies. As the country’s largest private‑sector retailer, our portfolio includes well‑known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.

We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low‑cost manufacturing, and award‑winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

About the Role

We are seeking a Provincial Sales Coordinator to own the execution of the provincial submission and listing process for approved products across Canada. This role serves as a key execution point for provincial submissions, ensuring product details, assets, data, and supporting documentation are complete, accurate, and aligned with provincial requirements.

Reporting to the Director, Sales Strategy & Commercialization, the Provincial Sales Coordinator drives submission timelines, manages provincial data and tools, executes listing changes, and provides visibility into provincial submission and launch readiness.

This is a hands‑on role that requires strong organization, accuracy, and attention to detail, with the ability to manage multiple priorities and deliverables while working effectively across functions.

Responsibilities

Provincial Submissions & Listings

• Own province‑specific workback plans, including submission requirements, milestones, dependencies, and deadlines.
• Lead submission readiness by ensuring product details, creative assets, pricing, and supporting documentation are completed against Provincial Board‑specific forms and templates.
• Create and maintain GTINs and GS1 account information to support provincial listings.
• Drive follow‑up on required inputs and outstanding actions with relevant stakeholders to keep submissions on track
• Support pre‑sell activities by coordinating product information, assets, materials, and samples required for pre‑sell decks and other provincial sales materials ahead of submission.

Data Integrity, Tools & Changes

• Own day‑to‑day data entry and maintenance for the New Product Development tracker and support Provincial Master Data maintenance, ensuring records are complete, accurate, and up to date while coordinating corrective actions as needed.
• Execute provincial listing revisions resulting from internal updates or from Provincial Boards and industry regulators, ensuring affected details are accurately reflected.
• Support tracking of SKU run‑out activities and coordinate related provincial listing updates and communications.
• Maintain the Provincial Playbook as a central knowledge resource, ensuring Provincial Board manuals and related materials are current, organized, and accessible.

Communications & Reporting

• Own provincial submission and listing status tracking, providing visibility into upcoming activity, progress, submitted products, product changes, outstanding inputs, open actions, and readiness through first shipment.
• Support internal communication of high‑level provincial launch readiness for all accepted provinces ahead of first shipments, providing visibility into timing, outstanding actions, and readiness across markets.
• Manage communication with any listing updates/changes directly with the Provincial Managers to ensure effective communication is maintained with our Provincial Board customers across the country.
• Coordinate and lead stakeholder meetings as needed to align activities, deliverables, timelines, and next steps, escalating issues that may affect execution.
• Prepare clear status updates and reporting to support cross‑functional visibility and follow through.

Qualifications

• 2+ years of experience in sales, commercialization, product coordination, quality, regulatory, or a related role within cannabis, CPG, beverage alcohol, pharmaceutical, or another regulated industry.
• Experience creating and managing workback plans while balancing multiple priorities and deadlines.
• Strong proficiency in Microsoft Office, particularly Excel and Lists.
• Knowledge of Canadian cannabis regulations, provincial listing processes, and GS1 requirements is an asset.
• Post‑secondary education in a related field is an asset.
• Bilingual French is an asset but not required.
• Highly organized and detail‑oriented, with a strong focus on accuracy and precision.
• Proactive and resourceful, identifying gaps, raising issues, and driving resolution.
• Clear and effective communicator, able to provide concise updates, manage follow‑ups, and keep stakeholders aligned.
• Adaptable and comfortable managing competing priorities in a fast‑paced, dynamic environment.

What Makes SNDL a Great Place to Grow:

• Competitive compensation including performance‑based bonuses and annual salary reviews.
• Comprehensive health and dental benefits, including a Healthcare Spending Account.
• Three weeks of paid vacation with annual rollover.
• Flexible, hybrid work arrangements to support work‑life balance.
• Recognition and rewards programs that celebrate individual and team achievements.
• Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.
• Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services

We are grateful for the interest in this role from all candidates, however, we will be contacting only those that are selected for next steps in the hiring process.

Our Commitment to Diversity & Inclusion

SNDL is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse and safe workplace where all of our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, SNDL encourages applications from individuals of all backgrounds, sexual orientation, gender identity, ancestry, ages and abilities.

Targeted Base Salary - $57,000 - $63,000