Provincial Manager, Atlantics

Pernod Ricard; Halifax; Hybrid; CAD 90,000 - 113,000; Full time

Benefits offered by this job

Company car provided

Job summary

Corby Spirit and Wine Limited in Halifax, Nova Scotia seeks a Provincial Manager to shape regional sales strategy and lead top accounts across Atlantic Provinces. You will collaborate with brand teams and Trade Marketing to turn insights into action, guiding a team of District Managers and merchandising staff to exceed objectives.

You will bring leadership, sales expertise, and strong analytical abilities, with 25% travel and a hybrid work model.

Qualifications

• Proven leadership and coaching abilities to drive team performance.
• Strong experience in sales strategy, negotiation and client relationships.
• Analytical mindset with ability to interpret data for actionable plans.
• Organizational savviness to manage budgets and timelines.
• Industry knowledge in beverage alcohol and category management.
• Bachelor's degree required; CRM and MS Office proficiency preferred.

Responsibilities

• Lead regional sales strategy in collaboration with leadership and drive KPIs.
• Manage key accounts and coordinate with Trade Marketing on programs.
• Mentor district managers and field staff through coaching and huddles.
• Oversee pricing, budgeting, and activity calendars with CRM tracking.
• Recruit and onboard new team members to maintain high performance.
• Monitor market trends and competitive activity to inform strategy.

Skills

Leadership Experience

Sales Expertise

Analytical Thinking

Organizational Savvy

Industry Knowledge

Communication Skills

Education

Bachelor's degree

Tools

Microsoft Office

CRM experience

Job description

Join Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd.,: Where Moments Matter

At Corby and Hiram Walker, we're more than a company - we're curators of unforgettable moments. Our portfolio boasts some of Canada's most iconic and award-winning brands, including J.P. Wiser's, Lot No. 40, Pike Creek, and Gooderham & Worts Canadian whiskies, Polar Ice vodka, Lamb's rum, Ungava gin, McGuinness and Cabot Trail liqueurs, Ace Beverage Group’s Cottage Springs, Cabana Coast, Liberty Village, and Good Vines, and Foreign Affair wines. But that's just the beginning.

Through its affiliation with Pernod Ricard, Corby represents leading international brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, The Glenlivet, Beefeater and Malfy Gins, a leading portfolio of American whiskey brands including Jefferson's, Rabbit Hole, and Skrewball whiskey, and Perrier-Jouët and Mumm champagnes, - making our portfolio the most comprehensive in the market.

Why Choose Us?

Igniting Conviviality: Derived from the French word "convivialité," our ethos centres on human connection, authenticity, and friendliness. We create moments that matter, starting with how we work together.

Progressive Opportunities: Fuel your ambition with outstanding career prospects and rewards. Whether you're a seasoned professional or just starting your journey, we're invested in your growth.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role is $90,200.00 to $112,800.00. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

Location: Halifax, Nova Scotia, Canada,

Note: the ideal candidate will live in or within commuting distance to Halifax. If you are not currently in Halifax, we welcome all candidates who are willing to relocate.

Your Opportunity

As a Provincial Manager, you will take the lead in shaping our regional sales strategy while managing top key accounts across our Atlantic Provinces. New Brunswick, Nova Scotia, PEI, and Newfoundland. Reporting to the SR Director Sales, Eastern Canada, you will collaborate with cross-functional teams, from Brand Managers to Trade Marketing experts, to turn consumer insights into actionable strategies that drive growth. This is more than a role; it's your chance to inspire and coach a high-performing team of District Managers and part-time merchandising professionals to exceed business objectives.

What You'll Do

• Strategic Leadership: Develop and execute the regional sales strategy in collaboration with the Regional Sales Director. Monitor key performance indicators and provide commercial recommendations to stay on track.
• Account Management: Build and maintain relationships with key clients, including provincial liquor boards, NSLC, and NLC. Lead the tactical planning and execution of programs in partnership with Trade Marketing.
• Team Development: Mentor, coach, and empower a team of District Managers through in-field coaching and regular performance huddles. Foster a culture of continuous learning and excellence.
• Operational Excellence: In collaboration with the SR Director, oversee regional pricing strategy, budget management, and activity calendar. Utilize CRM tools to track and report progress on sales objectives.
• Talent Management: Recruit, onboard, and guide new team members. Create an environment where everyone can thrive and contribute to our shared success.
• Market Insights: Stay ahead of industry trends, competitive activity, and consumer behavior to inform and enhance strategic decision-making.

What You Bring: You are a driven and dynamic leader who thrives in a competitive and fast-paced environment. You'll be ready to bring your skills and passion to the table, including:

• Leadership Experience: Proven ability to coach, motivate, and manage teams to success.
• Sales Expertise: Strong foundation in sales strategy, negotiation, and customer relationship management.
• Analytical Thinking: Skilled in interpreting data to uncover insights and drive actionable strategies.
• Organizational Savvy: Adept at managing budgets, setting priorities, and delivering results under tight timelines.
• Industry Knowledge: previous beverage alcohol industry experience and category management experience are required.
• Education & Tools: Bachelor's degree.
• Technical: proficiency in Microsoft Office; CRM experience.
• Travel & Flexibility: 25% - Flexibility to travel to all Atlantic Provinces.
• Valid driver's license in good standing. Company car provided.

Job Posting End Date:

Target Hire Date:

2026-11-16

When you join Corby and Hiram Walker, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it's what brings our culture to life. Learn about our rich heritage by clicking HERE for Corby and HERE for Hiram Walker.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team's schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out PRCanadaBenefits.com for details.

At Corby and Hiram Walker, we're committed to fostering a workplace that reflects the diversity of the communities we serve. We welcome applications from all qualified individuals.

We will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the any phase of the recruitment process or want to review our accommodation policies, please reach out to our Human Resources Department at [e-mail].

This posting is for a vacant role. This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.