Provincial Manager, Atlantics

Corby Spirit and Wine Limited; Halifax; Hybrid; CAD 90,000 - 113,000; Full time

Benefits offered by this job

Hybrid work policy

Company car provided

Travel 25%

Job summary

Corby Spirit and Wine Limited, Halifax-based provincial manager role, leads the regional sales strategy across Atlantic provinces. You will guide key accounts, work with Brand Managers and Trade Marketing, and coach a field team to exceed objectives.

The position requires leadership in sales, strong analytical skills, and beverage-category knowledge, with a hybrid work setup and travel to Atlantic provinces. Competitive benefits accompany the role.

Qualifications

• Leadership experience coaching, motivating, and managing teams.
• Strong foundation in sales strategy, negotiation, and customer relationships.
• Analytical thinking to interpret data and drive actionable strategies.
• Industry knowledge of beverage alcohol and category management.

Responsibilities

• Strategic Leadership: develop and execute the regional sales strategy with the Regional Sales Director.
• Account Management: manage key clients including provincial liquor boards (NSLC) and NLC with Trade Marketing.
• Team Development: coach and mentor District Managers with in-field coaching and performance huddles.
• Operational Excellence: oversee pricing, budgeting, and activity calendar; use CRM to track progress.

Skills

Leadership

Sales expertise

Analytical thinking

Organizational savvy

Industry knowledge

Education

Bachelor’s degree

Tools

Microsoft Office

CRM

Job description

Join Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd.,: Where Moments Matter At Corby and Hiram Walker, we’re more than a company - we’re curators of unforgettable moments. Our portfolio boasts some of Canada’s most iconic and award-winning brands, including J.P. Wiser’s, Lot No. 40, Pike Creek, and Gooderham & Worts Canadian whiskies, Polar Ice vodka, Lamb’s rum, Ungava gin, McGuinness and Cabot Trail liqueurs, Ace Beverage Group’s Cottage Springs, Cabana Coast, Liberty Village, and Good Vines, and Foreign Affair wines. But that’s just the beginning. Through its affiliation with Pernod Ricard, Corby represents leading international brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Vodka, Beefeater and Malfy Gins, a leading portfolio of American whiskey brands including Jefferson’s, Rabbit Hole, and Skrewball™ whiskey., and Perrier-Jouët and Mumm champagnes, – making our portfolio the most comprehensive in the market.

Why Choose Us?

Igniting Conviviality: Derived from the French word “convivialité,” our ethos centres on human connection, authenticity, and friendliness. We create moments that matter, starting with how we work together. Progressive Opportunities: Fuel your ambition with outstanding career prospects and rewards. Whether you’re a seasoned professional or just starting your journey, we’re invested in your growth. Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role is $90,200.00 to $112,800.00. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position. Location: Halifax, Nova Scotia, Canada, Note: the ideal candidate will live in or within commuting distance to Halifax. If you are not currently in Halifax, we welcome all candidates who are willing to relocate.

Your Opportunity As a Provincial Manager, you will take the lead in shaping our regional sales strategy while managing top key accounts across our Atlantic Provinces. New Brunswick, Nova Scotia, PEI, and Newfoundland. Reporting to the SR Director Sales, Eastern Canada, you will collaborate with cross-functional teams, from Brand Managers to Trade Marketing experts, to turn consumer insights into actionable strategies that drive growth. This is more than a role; it’s your chance to inspire and coach a high-performing team of District Managers and part-time merchandising professionals to exceed business objectives.

What You’ll Do

• Strategic Leadership: Develop and execute the regional sales strategy in collaboration with the Regional Sales Director. Monitor key performance indicators and provide commercial recommendations to stay on track.
• Account Management: Build and maintain relationships with key clients, including provincial liquor boards, NSLC, and NLC. Lead the tactical planning and execution of programs in partnership with Trade Marketing.
• Team Development: Mentor, coach, and empower a team of District Managers through in-field coaching and regular performance huddles. Foster a culture of continuous learning and excellence.
• Operational Excellence: In collaboration with the SR Director, oversee regional pricing strategy, budget management, and activity calendar. Utilize CRM tools to track and report progress on sales objectives.
• Talent Management: Recruit, onboard, and guide new team members. Create an environment where everyone can thrive and contribute to our shared success.
• Market Insights: Stay ahead of industry trends, competitive activity, and consumer behavior to inform and enhance strategic decision-making.

What You Bring

• Leadership Experience: Proven ability to coach, motivate, and manage teams to success.
• Sales Expertise: Strong foundation in sales strategy, negotiation, and customer relationship management.
• Analytical Thinking: Skilled in interpreting data to uncover insights and drive actionable strategies.
• Organizational Savvy: Adept at managing budgets, setting priorities, and delivering results under tight timelines.
• Industry Knowledge: previous beverage alcohol industry experience and category management experience are required.
• Education & Tools: Bachelor’s degree.
• Technical: proficiency in Microsoft Office; CRM experience.
• Travel & Flexibility: 25% - Flexibility to travel to all Atlantic Provinces.
• Valid driver’s license in good standing.
• Company car provided.
• Job Posting End Date: Target Hire Date: 2026-11-16

When you join Corby and Hiram Walker, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. Learn about our rich heritage by clicking HERE for Corby and HERE for Hiram Walker. Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules. We offer employees great benefits and perks to toast to a life filled with support. Check out PRCanadaBenefits.com for details. At Corby and Hiram Walker, we’re committed to fostering a workplace that reflects the diversity of the communities we serve. We welcome applications from all qualified individuals. We will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the any phase of the recruitment process or want to review our accommodation policies, please reach out to our Human Resources Department at [e-mail]. This posting is for a vacant role. This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications. Join us in creating a vibrant, inclusive workplace where everyone’s voice matters.

Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long‑term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.